judy franks
Clinical Assistant Professor at Northwestern University- Claim this Profile
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Bio
Steve Harty
Judy is a very experienced and insightful marketing professional. We worked together for a mutual client, Lego, where she was instrumental in assembling and leading an integrated team of marketing communications firms on behalf of her client. She was adept at managing the selection process (with, of course, close involvement and leadership from her clients) for these partners, helping immerse them in the client culture and business conditions, and providing valuable advice to both marketer and agencies relative to both recommendations and relationships. I observed that she had the complete confidence of both her clients and the agencies, who each sought and respected her opinion. On top of all this, Judy is smart, listens well and manages to eke at least a little fun out of every meeting and every assignment, no matter how difficult.
Len Stein
Judy Franks personifies the perfect client partner. Her depth of knowledge of the rapidly evolving advertising and media industries, coupled with her insightful writing style and responsiveness, enabled me to quickly position her as a new thought leader, and to obtain significant media exposure for her concepts and perspective including opportunities to be a regular columnist and contributor and industry expert.
Steve Harty
Judy is a very experienced and insightful marketing professional. We worked together for a mutual client, Lego, where she was instrumental in assembling and leading an integrated team of marketing communications firms on behalf of her client. She was adept at managing the selection process (with, of course, close involvement and leadership from her clients) for these partners, helping immerse them in the client culture and business conditions, and providing valuable advice to both marketer and agencies relative to both recommendations and relationships. I observed that she had the complete confidence of both her clients and the agencies, who each sought and respected her opinion. On top of all this, Judy is smart, listens well and manages to eke at least a little fun out of every meeting and every assignment, no matter how difficult.
Len Stein
Judy Franks personifies the perfect client partner. Her depth of knowledge of the rapidly evolving advertising and media industries, coupled with her insightful writing style and responsiveness, enabled me to quickly position her as a new thought leader, and to obtain significant media exposure for her concepts and perspective including opportunities to be a regular columnist and contributor and industry expert.
Steve Harty
Judy is a very experienced and insightful marketing professional. We worked together for a mutual client, Lego, where she was instrumental in assembling and leading an integrated team of marketing communications firms on behalf of her client. She was adept at managing the selection process (with, of course, close involvement and leadership from her clients) for these partners, helping immerse them in the client culture and business conditions, and providing valuable advice to both marketer and agencies relative to both recommendations and relationships. I observed that she had the complete confidence of both her clients and the agencies, who each sought and respected her opinion. On top of all this, Judy is smart, listens well and manages to eke at least a little fun out of every meeting and every assignment, no matter how difficult.
Len Stein
Judy Franks personifies the perfect client partner. Her depth of knowledge of the rapidly evolving advertising and media industries, coupled with her insightful writing style and responsiveness, enabled me to quickly position her as a new thought leader, and to obtain significant media exposure for her concepts and perspective including opportunities to be a regular columnist and contributor and industry expert.
Steve Harty
Judy is a very experienced and insightful marketing professional. We worked together for a mutual client, Lego, where she was instrumental in assembling and leading an integrated team of marketing communications firms on behalf of her client. She was adept at managing the selection process (with, of course, close involvement and leadership from her clients) for these partners, helping immerse them in the client culture and business conditions, and providing valuable advice to both marketer and agencies relative to both recommendations and relationships. I observed that she had the complete confidence of both her clients and the agencies, who each sought and respected her opinion. On top of all this, Judy is smart, listens well and manages to eke at least a little fun out of every meeting and every assignment, no matter how difficult.
Len Stein
Judy Franks personifies the perfect client partner. Her depth of knowledge of the rapidly evolving advertising and media industries, coupled with her insightful writing style and responsiveness, enabled me to quickly position her as a new thought leader, and to obtain significant media exposure for her concepts and perspective including opportunities to be a regular columnist and contributor and industry expert.
Credentials
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Understanding Media by Understanding Google
CourseraOct, 2013- Oct, 2024
Experience
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Northwestern University
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United States
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Higher Education
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700 & Above Employee
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Clinical Assistant Professor
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Sep 2020 - Present
As a Clinical Assistant Professor at Northwestern University, my responsibilities include:* Course development and instruction in undergraduate Consumer Insight and Media and Message Delivery in the Medill IMC Certificate Program* Course development and instruction in Media Foundations and Media Insight and Strategy in the Medill MSIMC program--both Full-Time, and IMC Professional Program. * Member of Northwestern University Faculty Senate. Member of Medill Assessment Committee. Member of Medill Executive Education Committee.* Course development and instruction in Marketing Strategies for Creative Industries in the School of Communication MSLCE program.* Academic and Commercial Publishing related to shifts in the media landscape.
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Lecturer, Integrated Marketing Communications at Medill
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Sep 2012 - Sep 2020
Upon receiving the "Top 100 Faculty" honor for the third consecutive year, the Department of Integrated Marketing Communications at Medill Northwestern University has shifted Judy Franks from a split faculty/administrative appointment to a full, faculty appointment. Franks will give up her administrative duties at the Media Management Center to focus full-time in the classrooms at Medill. Her teaching responsibilities have expanded to include: Undergraduate and Graduate Media Courses as well as Undergraduate Consumer Insight Courses. Franks will also be responsible for curriculum development and instruction of a new media course in the part-time, IMC distance learning program that launches this Fall 2012.
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Director, Executive Education at the Media Management Center and Lecturer Medill IMC
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Oct 2011 - Sep 2020
Judy was appointed Director of Executive Education at the Media Management Center. The center provides Executive Education to media executives from around the world by drawing from the cutting edge theories, curriculum and faculty of the Medill Journalism and IMC programs and the Kellogg School of Business. Judy also received a full-time faculty appointment in the Medill IMC program where she teaches "Media and Message Delivery".
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Clinical Faculty, Northwestern University Medill School & School of Communicationcation
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Oct 2011 - Sep 2020
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The Marketing Democracy
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United States
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Advertising Services
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President and Founder
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Aug 2008 - Present
A unique marketing and advertising consultancy that drives integrated marketing solutions for clients and their brands. The Marketing Democracy leverages talent across all sides of the marketing and advertising business: client marketers, media experts and creatives to drive one, holistic integrated marketing solution for brands. Areas of specialty include: Big Ideas that leverage both content and connections to drive impact in the marketplace, integrated marketing training and development, and agency relationship development and management. Current clients include: Mediamark Research, Nickelodeon, Red Bricks Media, LEGO and Wrigley.
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Adjunct Faculty
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Sep 2008 - Sep 2011
Judy developed the curriculum for IMC 304: Media and Message Delivery. This course in the undergraduate IMC certificate program helps students navigate the chaos of the media world to help build effective integrated channel strategies for marketers. The course addresses three key questions: 1. How do we define audiences for media and message delivery? 2. What is the right combination of push and pull in a dynamic media world? 3. What are the best methods for guiding marketers through a resource allocation process to optimize the channel mix? The course consistently receives high student rankings in the NU CTEC.
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Energy BBDO
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United States
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Advertising Services
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100 - 200 Employee
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Executive Vice President, Director of Brand Behavior
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Nov 2005 - Dec 2008
Unique position in the industry that blends media strategy and creative strategy to ensure that creative ideas can travel across the appropriate marketing channels for driving consumer engagement and ultimately business outcomes. Responsible for channel strategy and their application to creative ideas that are developed at Energy BBDO. Consult on integrated communications plans across the entire Client portfolio: with particular emphasis on Wrigley around the globe. Unique position in the industry that blends media strategy and creative strategy to ensure that creative ideas can travel across the appropriate marketing channels for driving consumer engagement and ultimately business outcomes. Responsible for channel strategy and their application to creative ideas that are developed at Energy BBDO. Consult on integrated communications plans across the entire Client portfolio: with particular emphasis on Wrigley around the globe.
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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SVP, Media Director
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Aug 1999 - Nov 2005
Lead strategies and best practices in healthcare communications. Also, lead media services for Hallmark, Allstate, and LEGO in addition to serving healthcare clients: Pfizer, and Aventis. Lead strategies and best practices in healthcare communications. Also, lead media services for Hallmark, Allstate, and LEGO in addition to serving healthcare clients: Pfizer, and Aventis.
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Havas
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Advertising Services
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700 & Above Employee
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Senior Partner, Director of Media Operations
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1988 - 1999
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Education
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1981 - 1985
Michigan State University
BA
Community
