Experience

Fur

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Senior Brand Copywriter

  • Oct 2022 - Present



Freelance

• Brooklyn, New York, United States

• Freelance Copywriter

  • Aug 2022 - Present

  - Social Club (social media agency: KA! Empathogenics, Maloka) - Jingleheimer (naming agency) - Humming Homes (home tech) - Cardon (men's skincare DTC) - Social Club (social media agency: KA! Empathogenics, Maloka) - Jingleheimer (naming agency) - Humming Homes (home tech) - Cardon (men's skincare DTC)



Ergatta

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Copy Manager & Content Strategist

  • Dec 2021 - Jul 2022

  - Bring Ergatta's brand voice to life across website, email marketing, product UI, in-app content, print, digital ads, social channels, and more - Partner with Brand and Marketing leads to design copy and content strategy that drives community engagement, brand clarity, and brand love - Support the content planning process to deliver a robust communications calendar with a blend of retention and acquisition-focused comms - Develop test plans and strategies in partnership with team leadership to unlock new channels and levers for growth - Partner with product team to build in-app and product copy that’s functional, consistent, and intuitive Show less



Heyday

• United States
• Health, Wellness & Fitness
• 100 - 200 Employee

• Copywriter

  • Jan 2020 - Dec 2021

  - Translate brand strategy into a brand story connected across the digital and physical experiences - Write compelling, effective copy for brand website, in-shop experiences, marketing campaigns, long-form content, and other collateral - Execute timely, revenue-driving marketing emails and newsletters - Collaborate with estheticians to distill complex skincare topics into relevant, educational content - Translate brand strategy into a brand story connected across the digital and physical experiences - Write compelling, effective copy for brand website, in-shop experiences, marketing campaigns, long-form content, and other collateral - Execute timely, revenue-driving marketing emails and newsletters - Collaborate with estheticians to distill complex skincare topics into relevant, educational content



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Associate Copywriter

  • Aug 2018 - Jan 2020

  - Clients: American Express (Finance), Audible (Entertainment), Goodwill (Pro Bono)- Concept and collaborate with creative and strategy teams- Write compelling copy, headlines, and calls to action across digital video, websites, social media, emails, experiential/OOH content, and print- Concept spec campaigns for new business pitches- Implement research and analytics to inform messaging and campaign strategy- Apply appropriate brand/tone guidelines- Practice thorough proofreading and editing skills - Served as a project mentor to the 2019 Summer Intern Class Show less

• Copywriting Intern

  • Jun 2018 - Aug 2018

  - Clients: American Express (Finance), Samsung (Technology)- Hired as the only copywriting intern for the agency's summer program- Concepted, created, and pitched work for OOH, digital, social, and email marketing



MOJO AD

• United States
• Advertising Services
• 1 - 100 Employee

• Content Manager

  • Aug 2017 - May 2018

  - Clients: Dairy Queen (Quick Service Restaurant), University of Missouri School of Journalism (Education) - Pitched an integrated, national campaign to Dairy Queen with a focus on the YAYA (Youth & Young Adult) market - Ensured a strong link between the campaign's creative and strategy through copywriting, copy editing, research, situation analysis, narrative creation, and campaign execution - Wrote and edited final client plan book - Clients: Dairy Queen (Quick Service Restaurant), University of Missouri School of Journalism (Education) - Pitched an integrated, national campaign to Dairy Queen with a focus on the YAYA (Youth & Young Adult) market - Ensured a strong link between the campaign's creative and strategy through copywriting, copy editing, research, situation analysis, narrative creation, and campaign execution - Wrote and edited final client plan book



Barkley

• United States
• Advertising Services
• 500 - 600 Employee

• Freelance Copywriter

  • Sep 2017 - Jan 2018

  - Clients: Missouri Lottery (Entertainment), Cargill (Agriculture), Barkley (In-house)- Internship extended to work as a part of the Fuel team — a nimble content production studio housed within Barkley- Concepted, wrote, and edited social and email content

• Copywriting Intern

  • May 2017 - Aug 2017

  - Clients: Dairy Queen (Quick Service Restaurant), Russell Athletic (Textiles), March of Dimes (Non-Profit), Big Brothers Big Sisters (Non-Profit)- Hired as the only copywriting intern for the agency's summer program- Collaborated with full-time creative team and intern team- Worked across distinct brand tonalities - Used research and analytics to inform and develop creative messaging and executions- Concepted, wrote, and edited content across social media, OOH, and digital video Show less



Hoot Design Company

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jan 2017 - Jan 2018

  - Clients: Build This Town (Non-Profit), Accounting Plus (Professional Services), Johnston Paint & Decorating (Lifestyle) - Collaborated with a nimble team of designers and writers - Wrote, edited, and proofread copy for both client and internal websites, radio, social media, blogs, and print - Clients: Build This Town (Non-Profit), Accounting Plus (Professional Services), Johnston Paint & Decorating (Lifestyle) - Collaborated with a nimble team of designers and writers - Wrote, edited, and proofread copy for both client and internal websites, radio, social media, blogs, and print



Lift Division

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategist Intern

  • Apr 2016 - Aug 2016

  - Built content strategy to achieve client objectives - Created web copy, blogs, articles, video scripts, storyboards, local marketing packages, and social media content - Worked with Account Executives and fellow strategists to maintain positive and strong relationships with clients and businesses. - Built content strategy to achieve client objectives - Created web copy, blogs, articles, video scripts, storyboards, local marketing packages, and social media content - Worked with Account Executives and fellow strategists to maintain positive and strong relationships with clients and businesses.



University of Missouri-Columbia

• United States
• Higher Education
• 700 & Above Employee

• Social Media & Photography

  • Sep 2015 - May 2016

  - Provided support to Mizzou social media manager and the editorial staff and assistant director in the Mizzou Creative department - Monitored social media activity, generated content to share in social media networks, and worked with analytics to report on audience behaviors - Photographed events and profiles, such as sporting events, performances, speakers and campus beauty - Provided support to Mizzou social media manager and the editorial staff and assistant director in the Mizzou Creative department - Monitored social media activity, generated content to share in social media networks, and worked with analytics to report on audience behaviors - Photographed events and profiles, such as sporting events, performances, speakers and campus beauty