Brand Manager Levissima

• Nov 2021 - Present

► Take care of the present and future brand strategy following brand purpose and positioning► Budget management along brand activities and priorities► P&L and financial check point - Sell In | Sell Out Analysis► Sustainability projects (innovations and activations) ► Project management such as events (Milano Marthon), partnership (FISI), product lunch (ISSIMA), portfolio reshaping and identity (Sparkling Range revamp)► Communication projects (Regeneration Stories with Fabio Volo, Le Chiavi della Rigenerazione with Francesca Michielin) - from the first idea to the production and launch strategy► Work together with different agencies (ATL, BTL, Packaging, Media) and internal stakeholders (Trade, Sales, Digital, Customer Service, Corporate, Plant team) to boost our plans and share our strategy with clients (retail, e-commerce, ooh, travel)► People Management Show less

Jr Brand Manager Italian Sparkling Drinks

• Sep 2019 - Nov 2021

Jr. Brand Manager Nestlé Vera, Perrier, RDT Tea & Pago

• Jul 2017 - Aug 2019

Digital Specialist Infant Nutrition

• Jan 2016 - Jul 2017

► Manage of 2 sites (Drupal CMS, SEO optimization, editorial plan, launch of the new mobile ready site, launch of a new e-learning for mums);► get in touch with our International Business Unit to implement in Italy the global strategy;► follow up media strategy (brief, google search adaptation, definition of media plans for all the 4 brands);► take care of digital budget;► monthly monitoring of digital results;► launch of digital contests (brief, creative realization, redemption and analysis);► Launch and development of a new facebook page;► CRM: newsletter calendar and definition of personalized contents for each cluster;► E-commerce: product page development, media campaign, A+ pages strategy;► Nestlé Digital Acceleration Team Member Show less

Digital Manager Assistant

• May 2015 - Dec 2015

Owner and Developer

• Jun 2013 - Dec 2015

Cor Habeo is an equestrian platform which has the aim to give a strong importance to real passion and courage, two lifebloods of my sport. Inside this project, I melted together all my passions: photography, video making, storytelling, copywriting and horse riding. A lot of brands believed and believe in Cor Habeo's purpose and dediced to join Team Cor Habeo by sponsoring the project. • Storytelling strategy and launch of mobile ready site, facebook, instagram and twitter profiles; • definition of Cor Habeo's tone of voice and editorial plans; • contents realization: from photos/videos till related texts; • PR calendar: get in touch with international and local brands, start new collaborations with them, saddleries and Onlus organizations; • preparation on next development plans: new adventure in clothing network and new international brand to welcome on board. Visit corhabeo.it and tell me what you think about it! Show less

Journalist

• Apr 2014 - Jun 2015

Master Comunicazione e Media Digitali

• Nov 2014 - May 2015

► Communication as business strategy ► Pr and external relationship; ► Social media: brand presence and web reputation ► Digital strategy and digital pr: new way to communicate ► Economical aspects of communication: from budget till analysis ► Crisis management ► Labs with creative and media agencies (media training, community management, social commerce, blog, web and social analytics, seo copywriting, video direction, business game...) ► Communication as business strategy ► Pr and external relationship; ► Social media: brand presence and web reputation ► Digital strategy and digital pr: new way to communicate ► Economical aspects of communication: from budget till analysis ► Crisis management ► Labs with creative and media agencies (media training, community management, social commerce, blog, web and social analytics, seo copywriting, video direction, business game...)

Press Officer

• Oct 2013 - Oct 2013

Class Horse TV Horse Academy - Open Ceremony

Press Officer - Fotografa

• Sep 2013 - Sep 2013

Class Horse TV Horse Academy - Final selections

Photography Trainee

• Oct 2009 - Mar 2010

Photography masterclass with final pick up of best photographers who joined Milano Wiener Walz events. Photography masterclass with final pick up of best photographers who joined Milano Wiener Walz events.