Experience

Laboratoire Naturel

• Switzerland
• Manufacturing
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • Jun 2023 - Present



USG Professionals Belgium

• Belgium
• Staffing and Recruiting
• 1 - 100 Employee

• Project Consultant

  • Jun 2023 - Present



Revenue.ai

• IT Services and IT Consulting
• 1 - 100 Employee

• Advisory Board Member

  • Nov 2020 - Present

  Building Sales and Marketing strategy for next generation revenue management solution empowered by AI Building Sales and Marketing strategy for next generation revenue management solution empowered by AI



CID LINES, An Ecolab Company

• Belgium
• Chemical Manufacturing
• 100 - 200 Employee

• Vice President Animal Health Europe

  • Mar 2021 - Jun 2023

  - Leading multinational sales team of 60 people across Europe from Iceland to Kazakhstan - Managing >2000 Distributors and Direct customers - Achieving targets in turbulence times of double-digit inflation and instability - Leading multinational sales team of 60 people across Europe from Iceland to Kazakhstan - Managing >2000 Distributors and Direct customers - Achieving targets in turbulence times of double-digit inflation and instability



Ontex

• Belgium
• Consumer Goods
• 700 & Above Employee

• Vice President MEAA (Middle East Africa and Asia)

  • Jan 2019 - Dec 2020

  • Leading fast growing Hygienic disposables business (Private labels and Branded) across Africa, Middle East and Asia.• Full ownership for P&L. Grew business double digits despite of challenging conditions• Leading multifunctional team of >1’000 individuals • Managing 4 production sites (Turkey, Algeria, Ethiopia, Pakistan).• Started-up Ontex China

• General Director (Russia, CIS, Sub-Saharan Africa)

  • Mar 2014 - Dec 2018

  • Full ownership for P&L. Grew business 3 times in 3 years, grew EBITDA few times.• Crisis management. Completely redesigned Go-2-Market Strategy. • Managed to relocate and enlarge manufacturing site in Russia • Start up Ethiopia including Legal Entity, the whole multifunctional team, Go-2-Market and building from “green field” manufacturing site in Ethiopia (Hawassa)• Overseeing Finance, Manufacturing, Sales, Supply Chain, Marketing, HR



Brown-Forman

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Russia Country General Manager

  • Oct 2011 - Feb 2014

  • Leading fast growing spirits business. In 3 years multiplied sales, market share (achieve market leadership) and profit. Team 30 people • Go-2-Market complete re-design changing Distributor form Bacardi to Coca-Cola Hellenic • Full ownership for P&L. Overseeing Finance, Sales, Supply Chain and Marketing • Crisis management. • Leading fast growing spirits business. In 3 years multiplied sales, market share (achieve market leadership) and profit. Team 30 people • Go-2-Market complete re-design changing Distributor form Bacardi to Coca-Cola Hellenic • Full ownership for P&L. Overseeing Finance, Sales, Supply Chain and Marketing • Crisis management.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Associate Director Eastern Europe Customer Business Development Division East, Moscow-Novosibirsk

  • Sep 2010 - Oct 2011

  - Managing 46% of Company Sales via 8 Regional Distributors (> 2000 employees)- Negotiations and Business Planning with top regional customers- Developing local Trade Marketing programs to build P&G Brands

• Associate Director Eastern Europe Distributor Operations and Corporate Market Strategy & Planning, M

  • Aug 2009 - Sep 2010

  - Developed new Go-to-market Strategy including Promo funds management and Trade Marketing- New Marketing Store Loyalty program targeting Traditional Trade store owners and Sales Ladies- Distributors Operations Development with 16 Eastern Europe Distributors. Multifunctional Assessment and Joint Business planning - Deployed Shopper Based Design Standards – marketing guidance for Field Sales people - Led Master Data Transformation, Trade Terms, Merchandising

• Southern African Distributor Operations and Traditional Trade Marketing Team Leader

  • May 2007 - Aug 2009

  - Start up and manage distribution operations in eight countries, including South Africa, Namibia, Botswana, Angola, Zambia, Zimbabwe, Malawi, Mozambique- Led multifunctional team and develop Go-to-market strategies from inception through implementation for traditional trade channel.- Grew volume in South Africa 17% in single year, exceeding country growth;- Organized three symposiums for Southern and Eastern African Distributors and several training programs for distributor-owners and P&G managers.- Negotiated contracts with third-party partners and led them in development of location-specific standard operating procedures and business plans. Show less

• Various sales and marketing roles

  • Feb 1998 - May 2007

  - Managed five key Russian discounter chains (Magnit, X5, Kopeika, Dixy and Abbat) exceeding country’s average volume growth.- Led logistical project to move all discounters from distributors to direct shipments from P&G, increasing service level from 80% to 95% and simplifying processes; decreased lead time by two days and achieved significant cost savings.- Created, modified and facilitated training programs for more than 200 employees; received superior 4.9/5.0 rating from participants.- Developed “go to market” strategies for eight Fabric and Home Care Brands in three countries, including Russia, Ukraine and Belarus.- Conceived, developed and executed holistic marketing plan that touched 50,000 stores and helped increase sales by 25%. Show less