Experience

Gaydio

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Chair, Brighton

  • Jan 2023 - Present

  Brighton and Hove, England, United Kingdom Key Responsibilities: - Lead the board of directors in the governance of Gaydio Brighton - Be an advocate and spokesperson for Gaydio Brighton - Help shape and refine the mid to long-term vision and direction for Gaydio nationally Key Duties: - Prepare for and chair board meetings and away days - With the board, support the strategic direction of the company and ensure Gaydio Brighton delivers against its mission, vision and agreed annual objectives - With the board,… Show more Key Responsibilities: - Lead the board of directors in the governance of Gaydio Brighton - Be an advocate and spokesperson for Gaydio Brighton - Help shape and refine the mid to long-term vision and direction for Gaydio nationally Key Duties: - Prepare for and chair board meetings and away days - With the board, support the strategic direction of the company and ensure Gaydio Brighton delivers against its mission, vision and agreed annual objectives - With the board, monitor the performance of the Busines Director and provide support and guidance where necessary - Open up networks and contacts to help broker new relationships for Gaydio Brighton - Represent and speak on behalf of Gaydio Brighton at relevant events - Attend occasional, relevant high-level strategic meetings alongside the Business Director - Lead the board in their support of organisation planning and income generation - With the board, support recruitment of new non-executive directors Financial and Legal - Ensure Gaydio operates in accordance with company law and is compliant with Ofcom regulatory requirements - Ensure the prudent financial management of the company and that the company’s assets are safeguarded and well managed - Define the company’s employment policies with regular review points, make decisions relating to hiring of the Business Director, and review levels of pay regularly Other - Be an enthusiastic ambassador for the company at all times - Play an active role in supporting the company to achieve its income targets - Support recruitment of new trustees Show less



Marketing 101

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Owner

  • May 2020 - Present

  Brighton and Hove, England, United Kingdom Marketing 101 is a marketing consultancy born from' The Furloughed Marketer' - an operation I set up during the C-19 pandemic to give free support to businesses that were struggling or adapting. We now provide all forms of marketing, both digital and offline. Our fundamental value is honesty - we hold the hands of business owners as they navigate the impenetrable fog of investing in marketing. FREE RESOURCES; https://101blog.co.uk Podcast (all platforms); Marketing 101 -… Show more Marketing 101 is a marketing consultancy born from' The Furloughed Marketer' - an operation I set up during the C-19 pandemic to give free support to businesses that were struggling or adapting. We now provide all forms of marketing, both digital and offline. Our fundamental value is honesty - we hold the hands of business owners as they navigate the impenetrable fog of investing in marketing. FREE RESOURCES; https://101blog.co.uk Podcast (all platforms); Marketing 101 - BIG steps for small businesses AGENCY WEBSITE; https://marketing-101.co.uk/ ALEX'S WEBSITE; https://alexryanuk.com/ Show less



The Giftware Association

• United Kingdom
• Information Services
• 1 - 100 Employee

• National Committee Member

  • Jan 2021 - Present

  The National Committee is a select committee made up of industry professionals, whether they are a retailer, supplier or someone associated with the Home and Giftware industry. Our job is to act as a steering group on The Giftware Association projects and to help shape the strategy of The GA.



BIMM University

• United Kingdom
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Feb 2016 - Aug 2023

  Brighton, England, United Kingdom Delivering marketing lectures to Events Management Students, mainly focussing on Influencer Marketing.



Paladone

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Sep 2014 - Oct 2020

  Brighton, United Kingdom In my time at Paladone we grew from 40 team members to 150+ and our turnover increased 4-fold. I managed the 7-strong global marketing dept. (inc. team members overseas) Management & Strategy • Develop & deliver agreed marketing strategy in conjunction with directors, product development, sales team, & external partners • Report to & support the Paladone board in business decisions & report on Marketing activity • Management of all marketing activity within a significant… Show more In my time at Paladone we grew from 40 team members to 150+ and our turnover increased 4-fold. I managed the 7-strong global marketing dept. (inc. team members overseas) Management & Strategy • Develop & deliver agreed marketing strategy in conjunction with directors, product development, sales team, & external partners • Report to & support the Paladone board in business decisions & report on Marketing activity • Management of all marketing activity within a significant budget • Design & deliver global marketing strategy to further brand awareness overseas, support opportunities for sales development & increase retention General B2B Marketing Activity • Trade shows – plan & organise 30+ trade shows each year including show PR & advertising, logistics, product selection/display/packing, sales promotions, administration, stand & graphic design & all communication with the organisers and contractors • Overall responsibility for the catalogue including design, product selection, weighting & copy writing • Major retailer marketing, organise in-store events, brand & product promotion, working with customers on marketing initiatives • PR – working to feature Paladone products in print press, on TV & with influencers • Trade press editorials & adverts • Responsible for Paladone's CSR including sustainability strategy, ethics statements & local or charity partners • Implementation & management of CRM (Hubspot) Digital Marketing • Responsible for the launch, management & measuring of all social media platforms • Management of SEO, PPC, Display & Remarketing partners to support product launches & global brand campaigns • Management of websites including maintenance, development, content creation, A/B testing, reporting, insights & customer profiling (Google Analytics, Webmaster Tools, SEO Review tools) • Implementing & measuring email campaigns (Mailchimp, Dot Digital, Hubspot) Other; Fire Warden, First Aider, Eco Committee Chair, Charity Committee Chair Show less



The Furloughed Marketer (which became 'Marketing 101')

• The Furloughed Marketer (during the C-19 pandemic)

  • Mar 2020 - May 2020

  Brighton, England, United Kingdom A furloughed marketing expert who couldn't legally work for my company. Instead, I spent 3 months giving free marketing consultation and support to 35 businesses around the UK that were struggling to trade during the pandemic, adapting and pivoting, or who couldn't trade at all and wanted to use their time of productively. The Furloughed Marketer eventually transitioned into my own agency and my new life - Marketing 101.



National Student Pride

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Production Director

  • Feb 2011 - Sep 2019

  London, United Kingdom ***Working closely with the board of directors and a committee of 15 university students to design and deliver a Government-backed annual event attracting thousands of students from more than 100 universities nationwide and overseas. Close analysis of previous events, competing events and current trends to ensure the offering is relevant, imaginative and unique to students and their peers. Attracting, engaging and retaining sponsors, ambassadors and media partners ensuring our… Show more ***Working closely with the board of directors and a committee of 15 university students to design and deliver a Government-backed annual event attracting thousands of students from more than 100 universities nationwide and overseas. Close analysis of previous events, competing events and current trends to ensure the offering is relevant, imaginative and unique to students and their peers. Attracting, engaging and retaining sponsors, ambassadors and media partners ensuring our ‘full sponsorship’ business model continues. Full theming and design of sound, light and décor of a 2 floor, 6 space venue including design of the focal ‘main stage’ used for debate, conference and performance. Design of satellite events to raise profile of NSP and provide a full weekend offering. Coordination of a team of more than 50 volunteers and management of the non-voluntary production team (sound/light/fx/crew). Overseeing of stage management and artist liaison ensuring swift movement between programme sections and giving a smooth customer journey. Production design and execution of events, building supplier relationships to gain maximum value and quality of equipment within a budget. Set and stage design, event theming and décor with a focus on immersive and imaginative events using technology and theatre to ensure maximum audience engagement. Management of event schedules using personal experience to avoid common footfalls and hurdles. Experience in health and safety reviews, writing risk assessments and venue-specific legal requirements. Stage and back-stage management Acting as liaison between production crew, stage manager and artists Delivering and directing photography and videography to meet specific client briefs Show less



Free Lance

• Free Lance Sound and Light Technical Consultant

  • Aug 2006 - Oct 2017

  UK ***An ongoing role focused on sound engineering for live events and audio editing for prerecorded entertainment products, plus auditing of sound/light equipment for venues and hotels, including Thomas Cook’s Sentido chain, Egypt. Experience at purpose built live events, theaters and recording studios including sound/light/fx operation for live performances. Creation and implementation of technical riders/requirements for live acts. Experienced and trained in the use of Pro… Show more ***An ongoing role focused on sound engineering for live events and audio editing for prerecorded entertainment products, plus auditing of sound/light equipment for venues and hotels, including Thomas Cook’s Sentido chain, Egypt. Experience at purpose built live events, theaters and recording studios including sound/light/fx operation for live performances. Creation and implementation of technical riders/requirements for live acts. Experienced and trained in the use of Pro Tools, Logic and Audacity for audio editing. Proven success in meeting the client’s brief and use of creativity and imagination to demonstrate how to further expand on their own ideas. Audio projects currently use at Thomas Cook hotels, Hi! hotels and Thorpe Park. Show less



E3 Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Head of Marketing

  • Aug 2012 - Aug 2014

  Brighton ***An exciting and varied role in a small company resulting in a broad range of roles and responsibilities laying way outside those suggested in the job title, specifically when creating and delivering events. Creating, presenting and implementing marketing strategies and reporting to the CEO on their successes and failures. CRM system management and direct mail marketing to more than 12,000 customers. Manage internal, client and event social media channels increasing… Show more ***An exciting and varied role in a small company resulting in a broad range of roles and responsibilities laying way outside those suggested in the job title, specifically when creating and delivering events. Creating, presenting and implementing marketing strategies and reporting to the CEO on their successes and failures. CRM system management and direct mail marketing to more than 12,000 customers. Manage internal, client and event social media channels increasing followers via creation of unique content, scheduled posts based on platform specific trends and interaction with peers, competitors and consumers. Project manager of the development and build of a new website for E3 Group including visual design, site map, gathering of content and writing all copy. Lead on selection of all external suppliers, negotiation of costs and control of budget. Ongoing management of website including blogging, copy update, SEO, analytics, reporting performance to CEO. Event marketing including printed collateral, social media, online and physical ‘paid for’ advertising. Journalistic and creative writing for placed editorials and news blogs for new products and events, using extensive press lists and personal contacts for distribution Lead on press release subject, style and composition, placing articles in National and local newspapers, magazines and online outlets. Creation of press-worthy events/stories. Show less



The Station, Hove

• Promotions Manager

  • Feb 2008 - Jul 2012

  Hove Design and scheduling of events, promotions, décor and entertainment for two licensed premises. Using seasonal, local and sporting calendars to create a suitable annual events programme for each venue. Full design and creation of marketing collateral, including physical, online, social media and control of marketing budgets.