Experience

Huffy Corporation

• United States
• Sporting Goods
• 1 - 100 Employee

• Walmart Category Manager

  • Aug 2021 - Present



Spin Master

• Canada
• Consumer Goods
• 700 & Above Employee

• Shopper Marketing Manager

  • Oct 2019 - Aug 2021

  In charge of developing and executing the Shopper Marketing Plan Project manager of all point of purchase materials (POP materials)Responsible for activations planning, organization, execution and evaluation (BTL initiatives)Responsible for Savings on POP material budget, due to distribution analysis at brand, store level

• Key Account Manager

  • Feb 2019 - Sep 2019

  In charge of Walmart account, responsible for sell In, sell out, allowances, rollbacks, In&Outs at Walmart, Bodega Aurrera and walmart.com Responsible for reporting key business indicators, sales projections, special purchases, replenishment volumes, inventory managementThe account maintained double digit growth

• Forecast Manager Walmart

  • Jan 2018 - Sep 2019

  Responsible for implementing and developing Collaborative Planning for Forecasting and Replenishment, (CPFR) at Spin Master. In charge of sales projections, special buys, replenishment volumes, inventory management, forecast, allowances and commercial initiativesI contributed to growth the sell In&sell out +50% vs LY



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• CPFR Collaborative Planning for Forecasting and Replenishment, Beauty Care Retail

  • Jan 2015 - Dec 2017

  CPFR responsible for Chedraui, Comercial Mexicana, la Comer, Soriana. In charge of replenishment and sales projections, forecast planning, inventory management CPFR responsible for Chedraui, Comercial Mexicana, la Comer, Soriana. In charge of replenishment and sales projections, forecast planning, inventory management



LDM - Empowering your Supply Chain

• Mexico
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2013 - Sep 2014

  Responsable for costumer service, follow up of new accounts and marketing strategies implementation. Linkage with academic and entrepenurial institutions Responsable for costumer service, follow up of new accounts and marketing strategies implementation. Linkage with academic and entrepenurial institutions



Plataforma Logística PLATAH

• Pachuca de Soto y alrededores, México

• Marketing Coordinator

  • Mar 2010 - Jun 2013

  Responsable for generating and monitoring new client leads, presence on business fairs and conventions. Responsable for generating and monitoring new client leads, presence on business fairs and conventions.