Experience

...and company

• United States
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • Feb 2023 - Present

  Clients Include: NBCU, Universal Pictures, MGM, Riot Games Music Clients Include: NBCU, Universal Pictures, MGM, Riot Games Music



Sid Lee

• Canada
• Advertising Services
• 400 - 500 Employee

• Social Media Manager

  • Nov 2021 - Present

  Clients Include: Dos Equis, Netflix, Live Nation, Epic Records• Account/PM: Create project timelines and creative production schedules, help facilitate organization workflow, and manage organization of creative assets• Community Management: Lead creative concepting, social copy, content calendar management, and pitch concepts to client • Strategy: Creative brief development, create social media strategy playbooks, review social analytics and evaluate asset performance and overall sentiment, and optimize playbook as needed• Creative: Work with designers and motion editors to develop creative assetsNew Business Pitches (won):Bear Naked Granola, UGG, Disney+, Everlane Show less

• Sr. Community Manager

  • May 2021 - Nov 2021

• Social Media Community Manager, Content Producer

  • Mar 2021 - May 2021



Valence Projects

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Strategy Consultant & Content Producer

  • Jan 2021 - Jan 2023

  Clients Include: National Wildlife Federation, LA Hope Dealer Clients Include: National Wildlife Federation, LA Hope Dealer



Rolling Live Studios

• United States
• Entertainment Providers
• 1 - 100 Employee

• Community Manager & Content Producer

  • Jun 2020 - Mar 2021

  Projects Include: - Morrison Hotel Gallery (DE)TOUR Virtual Music Festival, Mondo NYC Music Conference, Soraia Single Release Livestream, Ten Ton Mojo & Richie Scarlet Livestream, The Lemonheads Worldwide Livestream, Soft Kill Record Release Livestream, Jesse Malin's weekly show "The Fine Art of Self Distancing," "Raise Your Horns with Lzzy Hale," "In A Lonely Place with Matt Pinfield," A Bowie Celebration: Just for one Day! and multiple events for The Bowery Electric and The Recording Academy. The Community Manager position requires creativity and forward thinking marketing ideas. My team and I produced and coordinated the successful execution of various campaigns and launches of livestreams, virtual events, interview shows, concerts, and other various events across digital channels. - Channel planning and management (all social media platforms as well as newsletters) - Produce creative proposals, one-sheets, visual presentations, mood boards, and decks to kick start new campaigns and projects - Plan and execute strategies and digital marketing campaigns that drive high engagement - Engage with the community of social followers and platform users via email, direct messages, and replies on comments - Collaborate with teams internally and externally to create promotional concepts that align with brand standards - Manage and optimize budgets communicating regularly with team on strategy, scope, and deliverables - Provide analytics, insights, and reporting for internal and external teams of campaign performance - Hosted VIP meet and greets via Zoom after livestream concerts - Use of Photoshop for creation of assets and as a stand in Designer as needed USE OF THE FOLLOWING PLATFORMS: - Social media sites, Microsoft Office Suite, Studiobinder, Asana, Slack, Trello, G Suite, Dropbox, Box, Master Tour, Expensify, Bandsintown Manager, Spotify for Artists, Adobe Creative Cloud (including Photoshop and Lightroom), Zoom, and more. Show less



We Are Hear

• United States
• Musicians
• 1 - 100 Employee

• Record Label / Artist Management Coordinator

  • Feb 2020 - Jun 2020

  Clients Include: Natasha Bedingfield, Jesse Jo Stark, Pete Molinari, Willa Amai, Terror Jr, Frances Lion, Troy Noka, Adam Bravin - File management including labeling approved/unapproved assets, graphics, and audio projects - Managed budgets, created & executed detailed marketing plans, and supported artist & label needs - Sent out email blasts, posted on social media, and wrote copy for targeted digital ad spends - Created pitch sheets & one sheets to promote upcoming & past releases / highlights - Coordinated artist brand development both in the music world and outside - film, tv, fashion, etc. - Booked and tracked travel for artists via MasterTour Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Senior Associate

  • Dec 2019 - Feb 2020

  - Supervise the planning and execution of Red Bull marketing activations at high profile entertainment and music events including movie premiers, private parties, award shows, concerts, and music festivals- Identify and establish relationships with up and coming talent in the entertainment and music industries, and coordinate outreach to celebrities/opinion influencers by creating brand experiences and/or gifting Red Bull product and infrastructure- Create and send out bi-weekly newsletters covering all departments' highlights - Monitor and collect press hits to input into our quarterly and yearly company reels- Train and manage team of interns- Manage a warehouse of Red Bull product, infrastructure, and premium gifts Show less

• Junior Associate

  • Oct 2017 - Dec 2019

  - Assist in the planning and execution of Red Bull marketing activations at high profile entertainment and music events including movie premiers, private parties, award shows, concerts, and music festivals- Identify and establish relationships with up and coming talent in the entertainment and music industries, and coordinate outreach to celebrities/opinion influencers by creating brand experiences and/or gifting Red Bull product and infrastructure- Assist in identifying opportunities for product placement in film/television- Work with managers and prop masters on implementation of product placement in said film/television- Manage logistics for LA entertainment and music events including infrastructure and supply deliveries and staffing- On-site point person for these events supervising the brand activation from start to finish- Create specialized cocktails for each event based on needs and requests of the client- Create internal recaps for Red Bull corporate that highlight our marketing activations at events- Track monthly delivery of Red Bull to the LA office's contacts, which include high profile industry executives, celebrities, TV and movie sets, Hollywood agencies, and others- Order, maintain, and track Red Bull infrastructure, event supplies, and Red Bull product at our on site warehouse Show less



Red Bull Records

• United States
• Musicians
• 1 - 100 Employee

• Marketing

  • May 2017 - Oct 2017

  - Created social media concepts for artists that had an emotional impact and/or created depth for the artist - Delivered ideas on how to better engage with the audience in the social media landscape - Scouted locations for billboards, digital ad spend usage, and impactful collaborations with other artists - Tracked and reported on Red Bull Proper's social platforms (Instagram, Facebook, Twitter, and YouTube) and Red Bull TV for Red Bull Records' music usages - Created reports on social statistics for each of the label's artists and analyze reasoning behind changes - Found opportunities for promotion and publicity based around local performances - Researched and recognized trends to bring insights to internal and external teams - Organized daily streaming numbers on Apple Music and Spotify for comparative statistics on new versus old singles for each artist using Red Dash and The Orchard - Ran point on collegiate activations working with Red Bull's Student Brand Manager and Collegiate Creative Agency programs - Collected press highlights and compiled clippings for Business Planning 2018 - Put together press packs for the purpose of pitching to different publications - Curated Spotify playlists for the Red Bull Records handle Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Collegiate Creative Agency

  • Oct 2016 - Jun 2017

  - Hand selected by the collegiate marketing department as a "Rho Beta" member, an elite Student Brand Manager, from the pool of over 300 Student Brand Managers nationwide to collaborate with 11 other Rho Beta members on national initiatives to drive brand loyalty and awareness- Created concepts that grew relevance among a female centric audience during a top consumption occasion- Presented insights and concepts to national marketing teams

• Student Brand Manager

  • Jan 2016 - Jun 2017

  - Infused Red Bull into the student lifestyle through coordination of projects on university campuses and support of student events- Liaised with the local Field Marketing Specialist as well as the On-premise and Off-premise Specialists to help build sales and distribution on campus and in the local region- Supported the entire marketing mix in the local area - Worked with local Wings Team to cover "moments of want" and "moments of need" consumption occasions to provide Red Bull product to students on campus and in the local area Show less



Victoria's Secret

• United States
• Retail
• 700 & Above Employee

• Campus Representative, Retail Sales Associate

  • Dec 2014 - Aug 2016

  - Handled local social media accounts including Instagram, Facebook, Twitter, Snapchat, and Pinterest - Grew the Instagram account by 18% and the Facebook account by 63% in the first month on the job by creating engaging posts and events targeted at PINK's core demographic in the local area - Hosted raffles, giveaways, and surprise sweepstakes to create buzz about the brand and its current offers - Planned and coordinated events to effectively demonstrate product to customers as well as to create community around major moments like the Victoria's Secret Fashion Show - Created promotional product displays for public recreational events - Hired and managed a Marketing Street Team of 14 women to help push the brand's presence on campus and in the local area Show less



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• ThirdChannel Retail Intelligence Agent

  • Feb 2015 - Jan 2016

  - Collected in-store intel for the Luxottica eyewear brands - Captured and reported on low inventory situations, product display conditions, and in store brand awareness at department stores - Built strong professional relationships with store managers and associates - Trained store managers and retail associates on best practices for selling Luxottica eyewear - Provided brand with in-field feedback on sales activities as well as insights to increase consumer sell through - Collected in-store intel for the Luxottica eyewear brands - Captured and reported on low inventory situations, product display conditions, and in store brand awareness at department stores - Built strong professional relationships with store managers and associates - Trained store managers and retail associates on best practices for selling Luxottica eyewear - Provided brand with in-field feedback on sales activities as well as insights to increase consumer sell through