Soma S Potluri

Sr. Director, Product Management, IoT solutions at Aeris Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Los Gatos, California, United States, US

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/5.0
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James Ashby

Soma assisted me with major manufacturing facilities divestitures effort. He led several corporate development projects, including spin-offs and special projects. He has shown excellent communication skills, business acumen and management skills to drive the due-diligence efforts. Soma also developed comprehensive financial models and guided the valuation strategies for these projects. His ability to effectively engage with a wide variety of prospects and influence cross-functional teams was a valuable asset in the deal transactions. Soma displayed sound business judgment, excellent personal skills, quick learning ability and strong modeling skills required to excel in a corporate development role.

Ron DiGiuseppe

Soma has an excellent grasp of business and technical strategy and effectively applies those strategies. He has strong product knowledge of both ICs and systems in networking and telecom applications. His decision making consistently shows good judgment and can be relied upon to independently manage and drive strategic and tactical projects to successful closure.

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Experience

    • United States
    • Telecommunications
    • 200 - 300 Employee
    • Sr. Director, Product Management, IoT solutions
      • Jul 2019 - Jul 2021

      Led the cloud strategy for the Aeris connectivity management platform. Proposed and drove the development of two new BI products leveraging Google cloud services like BigQuery, Pub/Sub and Data studio Proposed and guided the implementation of ML based analytics solutions resulting in 13% reduction in Aeris carrier monthly connectivity costs. Worked on a detail business plan for the last mile delivery IoT solution. Led the cloud strategy for the Aeris connectivity management platform. Proposed and drove the development of two new BI products leveraging Google cloud services like BigQuery, Pub/Sub and Data studio Proposed and guided the implementation of ML based analytics solutions resulting in 13% reduction in Aeris carrier monthly connectivity costs. Worked on a detail business plan for the last mile delivery IoT solution.

    • United States
    • Software Development
    • 700 & Above Employee
    • Principal Product Manager, AWS IoT
      • Aug 2018 - Jul 2019

      Define and drive the AWS IoT Edge (Greengrass) product roadmap. Extensively engaged with customers in collaboration with the business development/sales/marketing/solution architect teams to drive the product functionality prioritization, timelines, and feature launches. • Drove several new features such as docker support, OpenWRT (RTOS) of AWS IoT edge platform (Greengrass). Strategic collaboration with a major ERP vendor for creating an integrated IoT solution Define and drive the AWS IoT Edge (Greengrass) product roadmap. Extensively engaged with customers in collaboration with the business development/sales/marketing/solution architect teams to drive the product functionality prioritization, timelines, and feature launches. • Drove several new features such as docker support, OpenWRT (RTOS) of AWS IoT edge platform (Greengrass). Strategic collaboration with a major ERP vendor for creating an integrated IoT solution

  • Kishma Systems
    • Hyderabad, India
    • Founder
      • Aug 2011 - Mar 2018

      Wrote the Kishma Systems original business plan - Connected vehicle IoT solution with OEM automotive segment as primary target market. Defined the product specification/architecture, drove hardware/software implementation. Expanded the Kishma IoT platform to the enterprise market and developed SaaS solutions for transportation and mining sectors. • Led the development of Kishma IoT platform which includes device management, real-time data ingestion, data analytics, and dashboards/reports… Show more Wrote the Kishma Systems original business plan - Connected vehicle IoT solution with OEM automotive segment as primary target market. Defined the product specification/architecture, drove hardware/software implementation. Expanded the Kishma IoT platform to the enterprise market and developed SaaS solutions for transportation and mining sectors. • Led the development of Kishma IoT platform which includes device management, real-time data ingestion, data analytics, and dashboards/reports modules. • Managed the implementation of connected vehicle IoT solution key use cases - predictive maintenance, asset tracking and product feedback for design improvements and also two generations of IoT devices. Engaged with three tractor manufacturers and achieved OEM certification/approval from two manufacturers in India for the IoT solution. • Developed SaaS solution for transportation with asset management, route tracking/compliance and fuel utilization as core use cases. • Developed a SaaS IoT solution for the mining vertical which automates the logistics transport, increases operational efficiency, and provides end-to-end security of the transported material. Re-architected the IoT platform and added IoT edge solution to process IoT data/images locally. Drove the successful deployment of an end-to-end IoT solution at the 2nd biggest coal mining company in India. • Managed business development activities, created sales/marketing collateral, recruited/built Kishma initial team and drove business exit strategy. Created MRD, and PRD for the IoT solutions along with two generations of IoT devices. • Worked with Stakeholders for Kishma Systems exit strategy and acquisition by Zensys, India Show less Wrote the Kishma Systems original business plan - Connected vehicle IoT solution with OEM automotive segment as primary target market. Defined the product specification/architecture, drove hardware/software implementation. Expanded the Kishma IoT platform to the enterprise market and developed SaaS solutions for transportation and mining sectors. • Led the development of Kishma IoT platform which includes device management, real-time data ingestion, data analytics, and dashboards/reports… Show more Wrote the Kishma Systems original business plan - Connected vehicle IoT solution with OEM automotive segment as primary target market. Defined the product specification/architecture, drove hardware/software implementation. Expanded the Kishma IoT platform to the enterprise market and developed SaaS solutions for transportation and mining sectors. • Led the development of Kishma IoT platform which includes device management, real-time data ingestion, data analytics, and dashboards/reports modules. • Managed the implementation of connected vehicle IoT solution key use cases - predictive maintenance, asset tracking and product feedback for design improvements and also two generations of IoT devices. Engaged with three tractor manufacturers and achieved OEM certification/approval from two manufacturers in India for the IoT solution. • Developed SaaS solution for transportation with asset management, route tracking/compliance and fuel utilization as core use cases. • Developed a SaaS IoT solution for the mining vertical which automates the logistics transport, increases operational efficiency, and provides end-to-end security of the transported material. Re-architected the IoT platform and added IoT edge solution to process IoT data/images locally. Drove the successful deployment of an end-to-end IoT solution at the 2nd biggest coal mining company in India. • Managed business development activities, created sales/marketing collateral, recruited/built Kishma initial team and drove business exit strategy. Created MRD, and PRD for the IoT solutions along with two generations of IoT devices. • Worked with Stakeholders for Kishma Systems exit strategy and acquisition by Zensys, India Show less

  • Solar
    • Hyderabad Area, India
    • Independent Consultant
      • 2010 - 2010

      Assisted with the business plan, conducted feasibility studies, prepared Detailed Project Reports including technology due diligence (CSP, PV), financial modeling, vendor recommendations, and project implementation for a solar power plant. Assisted with the business plan, conducted feasibility studies, prepared Detailed Project Reports including technology due diligence (CSP, PV), financial modeling, vendor recommendations, and project implementation for a solar power plant.

    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Sr. Manager, Corporate Development
      • 2007 - 2010

      Scoped, initiated, evaluated and proposed corporate development projects, including divestitures, equity investments, and spin-offs targeting capital increase, revenue growth and operational excellence. Divestiture of a leading edge manufacturing asset: Created financial models, generated collateral and assisted Spansion’s management in the divestiture effort. Evaluated and proposed different deal structures to the prospects during the negotiations. Collaborated extensively with… Show more Scoped, initiated, evaluated and proposed corporate development projects, including divestitures, equity investments, and spin-offs targeting capital increase, revenue growth and operational excellence. Divestiture of a leading edge manufacturing asset: Created financial models, generated collateral and assisted Spansion’s management in the divestiture effort. Evaluated and proposed different deal structures to the prospects during the negotiations. Collaborated extensively with operations, finance, legal and outside advisor teams to support the transaction. Developed business plan in collaboration with the Spansion BU for a prospective new venture with a completely new target market (nuclear security market) Assisted with the due-diligence process for the final 3 short-listed prospects for a potential Spansion merger. Show less Scoped, initiated, evaluated and proposed corporate development projects, including divestitures, equity investments, and spin-offs targeting capital increase, revenue growth and operational excellence. Divestiture of a leading edge manufacturing asset: Created financial models, generated collateral and assisted Spansion’s management in the divestiture effort. Evaluated and proposed different deal structures to the prospects during the negotiations. Collaborated extensively with… Show more Scoped, initiated, evaluated and proposed corporate development projects, including divestitures, equity investments, and spin-offs targeting capital increase, revenue growth and operational excellence. Divestiture of a leading edge manufacturing asset: Created financial models, generated collateral and assisted Spansion’s management in the divestiture effort. Evaluated and proposed different deal structures to the prospects during the negotiations. Collaborated extensively with operations, finance, legal and outside advisor teams to support the transaction. Developed business plan in collaboration with the Spansion BU for a prospective new venture with a completely new target market (nuclear security market) Assisted with the due-diligence process for the final 3 short-listed prospects for a potential Spansion merger. Show less

    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Sr. Manager, Product Management
      • 2004 - 2007

      Created product roadmaps for different vertical markets and successfully proposed them to the executive team. Worked with worldwide marketing team to launch several marketing programs, which resulted in significant growth in the customer base and additional annual silicon revenue to the company. • Product roadmaps comprise of new products for communication and consumer markets and involved in an in-depth evaluation of emerging/new industry standards (Ethernet AVB, GPON/EPON). Each product… Show more Created product roadmaps for different vertical markets and successfully proposed them to the executive team. Worked with worldwide marketing team to launch several marketing programs, which resulted in significant growth in the customer base and additional annual silicon revenue to the company. • Product roadmaps comprise of new products for communication and consumer markets and involved in an in-depth evaluation of emerging/new industry standards (Ethernet AVB, GPON/EPON). Each product proposal comprised of market analysis, revenue projections, investment requirements, product strategy, financial modeling and internal/external development recommendation. • Generated market requirement documents, drove go to market launch activities and engaged with key customers for beta testing for the products. Guided Xilinx engineering teams and partnered with major semiconductor companies to develop complete solutions for the verticals, • Built financial models and established them as standard templates across the division. • Worked with inter-divisional teams to achieve the strategic objectives alignment across different Xilinx business units. • Collaborated with Xilinx legal and sales teams in negotiating license/sales agreements with Xilinx global customers • Managed complete product life cycle including creating MRD, PRD and Go to Market (GTM) strategies for these product lines. Developed competitive intelligence, corporate website, promotions, and trade shows. Presented to large audiences at conferences, sales force and major customers. Show less Created product roadmaps for different vertical markets and successfully proposed them to the executive team. Worked with worldwide marketing team to launch several marketing programs, which resulted in significant growth in the customer base and additional annual silicon revenue to the company. • Product roadmaps comprise of new products for communication and consumer markets and involved in an in-depth evaluation of emerging/new industry standards (Ethernet AVB, GPON/EPON). Each product… Show more Created product roadmaps for different vertical markets and successfully proposed them to the executive team. Worked with worldwide marketing team to launch several marketing programs, which resulted in significant growth in the customer base and additional annual silicon revenue to the company. • Product roadmaps comprise of new products for communication and consumer markets and involved in an in-depth evaluation of emerging/new industry standards (Ethernet AVB, GPON/EPON). Each product proposal comprised of market analysis, revenue projections, investment requirements, product strategy, financial modeling and internal/external development recommendation. • Generated market requirement documents, drove go to market launch activities and engaged with key customers for beta testing for the products. Guided Xilinx engineering teams and partnered with major semiconductor companies to develop complete solutions for the verticals, • Built financial models and established them as standard templates across the division. • Worked with inter-divisional teams to achieve the strategic objectives alignment across different Xilinx business units. • Collaborated with Xilinx legal and sales teams in negotiating license/sales agreements with Xilinx global customers • Managed complete product life cycle including creating MRD, PRD and Go to Market (GTM) strategies for these product lines. Developed competitive intelligence, corporate website, promotions, and trade shows. Presented to large audiences at conferences, sales force and major customers. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Strategy consulting
      • May 2004 - May 2006

      Developed a new business plan and recommended an implementation strategy for a Bio-technology firm in Shanghai, China. This was a 6-month paid management consulting project and was part of the MBA curriculum Developed a new business plan and recommended an implementation strategy for a Bio-technology firm in Shanghai, China. This was a 6-month paid management consulting project and was part of the MBA curriculum

  • PetaLynx
    • San Jose, CA
    • Director
      • 2003 - 2003

      Petalynx is a storage company, whose product enables system vendors to build a scalable, fault-tolerant, feature-rich disk based storage solution. Performed technology due-diligence and created product requirement documents. Petalynx is a storage company, whose product enables system vendors to build a scalable, fault-tolerant, feature-rich disk based storage solution. Performed technology due-diligence and created product requirement documents.

    • Director, ASIC
      • 1999 - 2002

      Brightlink developed an optical switch system for the telecom carriers. Brightlink raised $125m venture funding. Reported to the COO. Managed external vendor relationships and negotiated contracts with silicon foundry, CAD tools and IP vendors. Led the development of core technology chips for Brightlink networking switch. Brightlink developed an optical switch system for the telecom carriers. Brightlink raised $125m venture funding. Reported to the COO. Managed external vendor relationships and negotiated contracts with silicon foundry, CAD tools and IP vendors. Led the development of core technology chips for Brightlink networking switch.

    • Telecommunications
    • 700 & Above Employee
    • Staff Engineer
      • 1995 - 1999

      Developed multiple semiconductor products for Nortel Networks Ethernet/IP based enterprise and SMB data networking solutions portfolio. Developed multiple semiconductor products for Nortel Networks Ethernet/IP based enterprise and SMB data networking solutions portfolio.

Education

  • University of Pennsylvania - The Wharton School
    MBA
    2004 - 2006
  • University of Florida
    MS, Electrical Engineering
  • Nagarjuna university
    Bachelor of Technology (B.Tech.), Electronics & Communications
  • University of Florida
    Master's degree, Computer Engineering

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