Experience

LDV United

• Belgium
• Advertising Services
• 1 - 100 Employee

• Strategic planner

  • Mar 2021 - Present

  At LDV United I am focusing on (Digital) Strategy & Touchpoint planning. (Digital) Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on consumer insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and presentation to clients. Touchpoint planning - Define the optimal… Show more At LDV United I am focusing on (Digital) Strategy & Touchpoint planning. (Digital) Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on consumer insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and presentation to clients. Touchpoint planning - Define the optimal channels mix to reach target audiences - Create customer journeys that link several channels through remarketing, to drive maximum results - Analyse campaign reports and define conclusions and optimisations to increase performance I work closely with copywriters, art directors, designers and client service to deliver on strategy and touchpoint plans. At LDV United, I work for clients like Christelijke Mutualiteit, Argenta, Opel, Flanders Investment & Trade, Special Olympics, Vanden Borre, Onderwijs Vlaanderen, ... Show less At LDV United I am focusing on (Digital) Strategy & Touchpoint planning. (Digital) Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on consumer insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and presentation to clients. Touchpoint planning - Define the optimal… Show more At LDV United I am focusing on (Digital) Strategy & Touchpoint planning. (Digital) Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on consumer insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and presentation to clients. Touchpoint planning - Define the optimal channels mix to reach target audiences - Create customer journeys that link several channels through remarketing, to drive maximum results - Analyse campaign reports and define conclusions and optimisations to increase performance I work closely with copywriters, art directors, designers and client service to deliver on strategy and touchpoint plans. At LDV United, I work for clients like Christelijke Mutualiteit, Argenta, Opel, Flanders Investment & Trade, Special Olympics, Vanden Borre, Onderwijs Vlaanderen, ... Show less



Robin Consulting

• Antwerp Area, Belgium

• Freelance Marketing Consultant

  • May 2018 - Present

  As a secondary occupation, I assist start-ups and SME's in building a future-proof brand, gaining a strong digital presence and generating leads. As a secondary occupation, I assist start-ups and SME's in building a future-proof brand, gaining a strong digital presence and generating leads.



Springbok Agency

• Netherlands
• Advertising Services
• 200 - 300 Employee

• Strategic Planner / Performance Manager

  • Nov 2018 - Mar 2021

  At Springbok my tasks are divided between Digital strategy & Performance Marketing. Digital Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients. Performance Marketing - Social and… Show more At Springbok my tasks are divided between Digital strategy & Performance Marketing. Digital Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients. Performance Marketing - Social and Adwords campaigns: Designing multi-channel campaign plans, set-up and execution of campaigns and continuous optimization. - Conversion optimisation: Analysis and hypothesis formulation, running AB tests and multivariate tests in Google Optimize - Analysis and reporting: Analysis of metrics, deriving actionable insights from (campaign/website) results and reporting to clients. - Workshop: Internal and external performance marketing workshops I work closely with copywriters, art directors, designers and client service to deliver on strategy and performance campaigns. At Springbok, I work for clients like Beko, Mercedes-Benz, Athlon, Arion pet food, Bridgestone, Vanden Borre Kitchen, Chemours, Merak, TestAankoop, MobileXpense, GC Europe, ... Show less At Springbok my tasks are divided between Digital strategy & Performance Marketing. Digital Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients. Performance Marketing - Social and… Show more At Springbok my tasks are divided between Digital strategy & Performance Marketing. Digital Strategy - Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients. Performance Marketing - Social and Adwords campaigns: Designing multi-channel campaign plans, set-up and execution of campaigns and continuous optimization. - Conversion optimisation: Analysis and hypothesis formulation, running AB tests and multivariate tests in Google Optimize - Analysis and reporting: Analysis of metrics, deriving actionable insights from (campaign/website) results and reporting to clients. - Workshop: Internal and external performance marketing workshops I work closely with copywriters, art directors, designers and client service to deliver on strategy and performance campaigns. At Springbok, I work for clients like Beko, Mercedes-Benz, Athlon, Arion pet food, Bridgestone, Vanden Borre Kitchen, Chemours, Merak, TestAankoop, MobileXpense, GC Europe, ... Show less



Mundo Digitalis

• Project Manager / Digital strategy

  • Jul 2014 - Nov 2018

  At Mundo Digitalis my tasks are divided between Digital strategy, Performance Marketing and Project Management. Digital Strategy - Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients. - Workshop: Internal and external strategy workshops Performance Marketing (including SEO) - Social and Adwords… Show more At Mundo Digitalis my tasks are divided between Digital strategy, Performance Marketing and Project Management. Digital Strategy - Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights - Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients. - Workshop: Internal and external strategy workshops Performance Marketing (including SEO) - Social and Adwords campaigns: Designing multi-channel campaign plans, set-up and execution of campaigns and continuous optimization. - Analysis and reporting: Analysis of metrics, deriving actionable insights from (campaign/website) results and reporting to clients. - Search engine optimization: Technical and keyword analysis, SEO optimizations in content and on a technical level. - Workshop: Internal and external performance marketing workshops Project management - Websites & webshops: Planning & budgeting, project break-down, close follow-up with designers, developers and copywriters - Campaigns: Briefing, planning & budgeting of multi-channel campaigns, project break-down, close follow-up with all involved parties. - Operational work: When necessary, assist in content management and front-end development. I worked closely with external partner agencies and freelancers. Experience with Sitecore CMS, Drupal CMS, Wordpress CMS, PrestaShop, Shopify, Wix & Squarespace. At Mundo Digitalis, I worked for clients like Etex Group, Europabank, QbD, Samenlevingsopbouw Vlaanderen, Cambio, PwC, Rode Kruis Vlaanderen, Latexco, Halito, Multimasters, DIMEC, Collibra, ...

• Intern

  • Nov 2013 - Jun 2014

  As an Intern on Mundo Digitalis, I gained experience in project management and digital strategy.



BAS pop up

• Advertising Services
• 1 - 100 Employee

• Strategic Planner

  • May 2014 - Jun 2014

  Strategic planner in a pop-up agency, as part of my postgraduate study. Worked on clients like the city of Mechelen and Carrefour. Strategic planner in a pop-up agency, as part of my postgraduate study. Worked on clients like the city of Mechelen and Carrefour.