Senior Marketing Analyst

• Jul 2021 - Present

Marketing Analyst

• May 2020 - Jul 2021

• Determining Target Audience for a product or a service based on the objective• Optimization the user journey across all channels in the sales funnel.• Predicting and forecasting web traffic, sales for monthly, quarterly targets• Predicted Simulator based on the business objective.• Planning and data analysis to understand data and make decisions to achieve ROI, Sales, eCommerce targets.• Understanding of Key industry metrics (CTR,CPV,CPM, etc), ROI and variables and ability to recognize how they impact the business.• Developing Digital Marketing Strategy for eCommerce, ayurvedic, beauty and FMCG related Brands.

Mangament Trainee

• Feb 2020 - May 2020

Tech editor

• Jul 2019 - Nov 2019

Market Research Analyst

• May 2019 - Jun 2019

Performed secondary research, data collection, data cleaning and data modelling.  Found out the market value of Global EV at $74 Billion in 2018 and expected to reach $350 Billion in 2025 at 25%CAGR where Asia Pacific is the leading region Comparison of global passenger car sales and EV sales, estimated the time period required for EV to overtake PC sales by the year 2038. Studied the factors, drivers, trends, regulatory bodies affecting the market. Segmented the market value and size based on technology and geography for market strategy and creating value proposition for the same.

Full stack developer (Intern)

• Jan 2017 - May 2017

Worked on a project "external Certification" which includes the concept of C#, HTML, JQuery and DBMS . The result of this project was that the employees of Persistent would find it easier to apply for certifications courses based on the projects requirements.Another project was called "Persistent University- CHABOT" which was done by using Ajax, javascript, machine learning,CSS, Html, API.AI and JQuery. This chatbot was able to answer all the static questions in regards to the same questions which were being answered by the admins.

Internship

• Jun 2016 - Jul 2016

Did an industrial training for one month at CDAC, Pune On penentration testing and cyber security . Thus, did a project on the topic “Standardization and squaring of a website”.Different types of softwares used for ethical hacking and testing. for eg, nmap, snort, acunetix, IIS, backtrack 5r3, maltigo, pycrypto, OWASP etc Did an industrial training for one month at CDAC, Pune On penentration testing and cyber security . Thus, did a project on the topic “Standardization and squaring of a website”.Different types of softwares used for ethical hacking and testing. for eg, nmap, snort, acunetix, IIS, backtrack 5r3, maltigo, pycrypto, OWASP etc

Web Manager

• Jun 2015 - Jul 2015