Experience

Wirality

• India
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Oct 2019 - Mar 2020

  Bengaluru Area, India A truly fulfilling role, I had the privilege of building a talented team and working on top-notch brands such as CRED, Truecaller, Ajio, Kent, as well as building from scratch brands such as Vakay. I was also on the frontline, leading pitches to expand the business. My contributions included strategy, process-creation, and talent building in addition to creative direction. I worked to set up Advertising, Internal Communications, Branding, and Events and Experiences capabilities in-house.



EBLITZ CREATIONS (INDIA) PVT. LTD.

• India
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Sep 2018 - Dec 2018

  Bangalore I was privileged to lead a team of talented creatives (2D, 3D, Copy, and Motion). My role involved conceptualizing, strategizing, mentoring, and leading the creative execution of several big-ticket experiential and brand integration projects for clients such as GE, Diageo, UB, and Fastrack. I was also instrumental in setting up processes that streamlined the intake and delivery of projects. This had a positive impact on the workflow, work rate, and work-life balance.



eHR Recruitment

• Bangladesh
• Staffing and Recruiting
• 700 & Above Employee

• Associate Creative Director

  • Nov 2016 - Apr 2018

  Bengaluru Area, India I led a creative team that strategized and designed integrated communication campaigns for internal and external stakeholders of clients such as Novo Nordisk, Mercedes-Benz R&D India, ICICI Prudential, and Dell.



Pink Lemonade Communications

• India
• Advertising Services
• 100 - 200 Employee

• Creative Supervisor

  • Feb 2015 - Oct 2016

  Bengaluru Area, India As a Creative Supervisor, I co-led a 15-member team and worked on clients such as Microsoft Ventures, GE Healthcare, Allstate, and more on their External and Internal campaigns. This included Ad copy, AV Scripts, Radio Jingles, etc.



STIR

• Creative Strategist / Wordsmith

  • Feb 2013 - Feb 2015

  Bangalore I conceptualized, strategized, and created experiential and internal campaigns for clients. I was the Copy Lead but also dabbled into Client Servicing, and occasionally, Design. I also wrote AV Scripts for Corporate Films. Some of the accounts I worked on include: Accenture, Fidelity Investments, General Electric (GE), ING Bank & Life Insurance, SIEMENS, and Embassy Group.



Allias Integrated Marketing Services Private Limited

• India
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Nov 2011 - Dec 2012

  Bangalore My scope of work included strategizing, conceptualizing, and writing for both ATL and BTL Campaigns. I worked on major accounts such as ACT Fibernet & Television, Tanishq, Tata GoldPlus, Titan Eyeplus, Allergan, Spice Mobiles, Toyota, Hero Motocorp, Novo Nordisk, and TVS Motors.