Matt Gotchy
Executive Vice President of Marketing and Partnerships at Trusaic- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
Matt is an exceptional product leader fueled by genuine passion and driven by tenacious execution. He can think big yet is also able to bring his ideas to life through fearless experimentation, attention to detail, and grit. His ability to understand customers, technology, and business make him the ideal trusted partner to any function. I’d welcome the opportunity to work with Matt again any day.
James Young
Matt is one of the most fearless, smartest, creative, and tenacious individuals I have ever worked with. Too often I spend my time working to move my clients forward at a rapid clip. Matt is one of the few people I have to keep up with. But at the same time I appreciate his ability to keep his team focused on what is most important at the end of the day. AND his strong knowledge of UX to build better customer centric products is a big asset. I have also enjoyed co-facilitating design thinking workshops with him. (yet another skill BTW).
LinkedIn User
Matt is an exceptional product leader fueled by genuine passion and driven by tenacious execution. He can think big yet is also able to bring his ideas to life through fearless experimentation, attention to detail, and grit. His ability to understand customers, technology, and business make him the ideal trusted partner to any function. I’d welcome the opportunity to work with Matt again any day.
James Young
Matt is one of the most fearless, smartest, creative, and tenacious individuals I have ever worked with. Too often I spend my time working to move my clients forward at a rapid clip. Matt is one of the few people I have to keep up with. But at the same time I appreciate his ability to keep his team focused on what is most important at the end of the day. AND his strong knowledge of UX to build better customer centric products is a big asset. I have also enjoyed co-facilitating design thinking workshops with him. (yet another skill BTW).
LinkedIn User
Matt is an exceptional product leader fueled by genuine passion and driven by tenacious execution. He can think big yet is also able to bring his ideas to life through fearless experimentation, attention to detail, and grit. His ability to understand customers, technology, and business make him the ideal trusted partner to any function. I’d welcome the opportunity to work with Matt again any day.
James Young
Matt is one of the most fearless, smartest, creative, and tenacious individuals I have ever worked with. Too often I spend my time working to move my clients forward at a rapid clip. Matt is one of the few people I have to keep up with. But at the same time I appreciate his ability to keep his team focused on what is most important at the end of the day. AND his strong knowledge of UX to build better customer centric products is a big asset. I have also enjoyed co-facilitating design thinking workshops with him. (yet another skill BTW).
LinkedIn User
Matt is an exceptional product leader fueled by genuine passion and driven by tenacious execution. He can think big yet is also able to bring his ideas to life through fearless experimentation, attention to detail, and grit. His ability to understand customers, technology, and business make him the ideal trusted partner to any function. I’d welcome the opportunity to work with Matt again any day.
James Young
Matt is one of the most fearless, smartest, creative, and tenacious individuals I have ever worked with. Too often I spend my time working to move my clients forward at a rapid clip. Matt is one of the few people I have to keep up with. But at the same time I appreciate his ability to keep his team focused on what is most important at the end of the day. AND his strong knowledge of UX to build better customer centric products is a big asset. I have also enjoyed co-facilitating design thinking workshops with him. (yet another skill BTW).
Credentials
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Certified Digital Marketing Associate
Digital Marketing InstituteMay, 2022- Nov, 2024 -
Certified Digital Marketing Associate
Digital Marketing InstituteApr, 2022- Nov, 2024 -
Service Oriented Architecture Certification
IntuitJan, 2013- Nov, 2024 -
Talk So People Listen
Speakeasy Inc.Jan, 2011- Nov, 2024 -
Software Architecture and Reuse, Software Product Lines Training & Certified Scrum Master
-Jan, 2006- Nov, 2024 -
Licensed Engineering Intern in Nevada
-May, 1997- Nov, 2024 -
SHRM Recertification Provider
SHRMMar, 2021- Nov, 2024
Experience
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Trusaic
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United States
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Software Development
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1 - 100 Employee
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Executive Vice President of Marketing and Partnerships
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Jan 2022 - Present
Trusaic is a regulatory compliance software company that focuses on advancing social good in the workplace and solving HR’s most complex challenges across people, data, and compliance. Trusaic helps organizations achieve pay equity, foster a more diverse and inclusive workforce, assist economically disadvantaged individuals with finding work, and ensure employee access to affordable healthcare.
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Vice President of Marketing
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Jan 2021 - Jan 2022
Responsible for the end user and partnership marketing strategy, plan and budgetWork across the leadership team to execute the company’s brand visionBuild manage and coach a high-performing marketing team and oversee outsourcersDevelop and implement marketing strategy for new and existing productsMaintain brand standards and ensure compliance continuity across all marketing communication channelsImplement digital marketing strategies, measure and report on performanceResponsible for all efforts and content creation across product marketing, online and print advertising, communications, public relations, SEO, SEM, social media, web development, webinars and trade showsWork closely with sales and business development to align on and achieve sales and revenue targetsDevelop competitive, market and consumer research to optimize pricing and positioning of company’s products and services in the marketplaceDirect and support market research, analysis and interpretation of market data for short and long-range market forecastingIdentify competitors, evaluate their strategies, positioning and devise counter strategiesOversee software product management and design for the client/agent, web/desktop interfaces and ensure that the engineering team produces delightful customer experiences that uphold our brand promise and makes the complex simpleMy team’s current focus is to make the difficult task of maintaining Affordable Care Act compliance easy and penalty free for large employers and to help human resources easily achieve Diversity, Equity and Inclusion (DEI) goals for their organizationsMy team's also responsible for helping organizations turn their hiring practice into a profit center through WOTC, meeting government mandated pay data reporting requirements, identifying pay equity risk and helping organizations avoid fines and penalties by cleaning their HR data. Show less
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Vice President of Business Development & Partnerships
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Jan 2020 - Jan 2021
Develop and execute the partnership strategy for Trusaic with specialization in high-tech/software, compliance and financial services industries. Responsible for identifying, recruiting and building the right partnerships and acquisitions that support our long-term growth strategy and create value for Trusaic.Responsible for creating revenue growth and profitability via third-party relationships.Manage strategic partner relationships enabling Trusaic and partner success by delivering world class net promoter client experiences through indispensable connections via the Trusaic ecosystem.I work with partners to make it drop dead easy to accurately manage their clients Affordable Care Act compliance, proactively manage their pay equity status, avoid litigation and bad PR, manage their HR and payroll data quality to avoid fines and reduce inefficiency and turn their hiring function into a revenue generator through work opportunity tax credit.Lead partnership negotiations and technology requirements by working with sub teams consisting of product managers, lawyers and engineers.Achieve results in growing the bottom line by identifying and working with the team to launch new products and product features that strategically meet the unmet needs of Trusaic and our partner’s end users.Report to the CEOSpecialties: New business, strategic partnership development, channel partnerships, key account management, market expansion, new product and platform development, product marketing, key endorsements, branding, messaging, lead generation, partner marketing and sales process design, leadership and managementSelected partnerships include: ADP, Curo, MorganHR, RestaurantLink, HUB & Gallagher Show less
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Director of Product Marketing
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Sep 2019 - Jan 2020
First Capitol Consulting is now TRUSAIC!
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First Capitol Consulting
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United States
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Software Development
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1 - 100 Employee
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Director of Product Marketing
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Feb 2019 - Aug 2019
First Capitol is a regulatory technology company unlocking the value of workforce data. Our regulatory services include ACA compliance, pay equity analytics, and employment tax credits, powered by proprietary data processes and regulatory risk models. I help develop new partnerships, work with engineering and marketing to deliver on our product vision and go-to-market strategies, and identify opportunities and strategies to increase market share for First Capitol products and services, including entry into new markets. Show less
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Intuit
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United States
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Software Development
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700 & Above Employee
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Group Product Manager - Business Operations Agent Experience
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Feb 2018 - Feb 2019
Lead team of 5 product managers and 1 XD to develop target state agent tools for risk and tax operations. Released Salesforce.com agent experience for transaction risk monitoring, sales tax, tax payments and money movement.
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Group Product Manager - Worldwide Payroll
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Jul 2014 - Jan 2018
Coordinated five to eight product managers from early career to senior level by supporting overall growth within their jobs. Launched QuickBooks Online Payroll United Kingdom, 24 hour direct deposit, eliminated 100K payroll correction contacts per year, integrated 1099 eFile with QuickBooks self employed, merged Full Service Payroll into the QuickBooks online ecosystem and grew the full service payroll business to 100K customers and $100M business. Improved Design for Delight practices for 90 product manager community. Show less
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Senior Product Manager
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Sep 2009 - Jul 2014
Brought full service payroll to market from 40 pilot test customers to 17K subscribers and $17M business in 3 years (founder innovation award). Extended 4 start mobile app to include Full Service Payroll. Integrated EchoSign and eFax into full service payroll setup and ongoing use experiences. Conceptualized and brought to market a MVP hiring tax credit service for Intuit's 1.3M payroll customers demonstrating market viability and projected revenue of $15M.
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Product Manager
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Mar 2006 - Aug 2009
Grew direct deposit user base 5% year-over-year for two years in a row through in product discovery strategy. Rolled out a next-generation electronic filing system for QuickBooks desktop payroll. Eliminated 40K payroll support calls per year. Completed market research/analysis for 401(k) and workers compensation which lead to product launches for both.
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Black Belt
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Sep 2004 - Mar 2006
Completed a call reduction project eliminating 110K payroll support calls per year. Completed a set up accuracy project resulting in $250K in cost avoidance. Eliminated 200 tax filing amendments per month. Developed a predictive model to identify clients at risk of terminating service. Increased top line revenue by $1M per year by introducing a non-processing charge.
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Business Analyst
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Jan 2003 - Sep 2004
Developed a MS SQL financial database for complete payroll. Developed reconciliation and audit reporting using SAS software. Implemented a SAS software reporting server for Oracle, AS400 and MS SQL. Managed and directed multiple statistical analysis efforts.
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Program Manager
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Aug 1999 - Jan 2003
Investigated cryogenic fluid flow in high aspect ratio coolant channels for the Space Shuttle Main Engine to improve efficiency. Helped develop SaaS RocketWeb: http://www.sierraengineering.com/Rocketweb/rocketweb.html Investigated cryogenic fluid flow in high aspect ratio coolant channels for the Space Shuttle Main Engine to improve efficiency. Helped develop SaaS RocketWeb: http://www.sierraengineering.com/Rocketweb/rocketweb.html
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Education
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University of Nevada-Reno
MBA, Business Administration and Management, General -
University of Nevada, Reno
M.S., Chemical Engineering -
University of Nevada, Reno
B.S., Chemical Engineering -
University of Nevada, Reno
B.S., Chemistry
Community
