Mark Allan Martinussen

Strategy Specialist at Elite Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
Frederiksberg, DK
Languages
  • Engelsk Full professional proficiency
  • Svensk Professional working proficiency
  • Norsk Professional working proficiency
  • Fransk Elementary proficiency
  • Danish Native or bilingual proficiency

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Gorka Cardona

Mark had the overall responsibility for our sales activities in Denmark adn Norway including prospecting, cold calling, qualifying leads, field activities, negotiating and closing new business at CXO level in SME’s. Mark is quick to understand technology, is immensely dedicated in everything he does and has with his initiatives improved our sales processes a lot and brought in many of our T1 accounts. Mark is a great combination of being a highly competitive hunter salesman when moving customers through the sales funnel and a great team player when working with his colleagues on internal projects. He is constructive and finds it natural to share his experience and learnings with colleagues and take in learnings from others. Mark has been a valued professional while working for ReturnTool. He has a strong a work ethic, performs at a very high level and have been a great colleague, for which he deserves my highest recommendations.

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Credentials

  • LinkedIn Certified Marketing Insider
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • LinkedIn Content and Creative Design
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    Jul, 2022
    - Nov, 2024

Experience

    • Denmark
    • Business Consulting and Services
    • 1 - 100 Employee
    • Strategy Specialist
      • Aug 2022 - Aug 2023

      In my role as Strategy Consultant at Elite Advertising, I collaborate with B2B businesses to help them achieve their goals on LinkedIn. My responsibilities include prospecting and researching potential clients' current marketing strategies, addressing concerns through cold calls, and booking meetings with key decision-makers. I leverage my expertise to drive conversations towards closure and exceed sales targets. As Elite Advertising is the first LinkedIn Certified Agency in the… Show more In my role as Strategy Consultant at Elite Advertising, I collaborate with B2B businesses to help them achieve their goals on LinkedIn. My responsibilities include prospecting and researching potential clients' current marketing strategies, addressing concerns through cold calls, and booking meetings with key decision-makers. I leverage my expertise to drive conversations towards closure and exceed sales targets. As Elite Advertising is the first LinkedIn Certified Agency in the Nordics, holding a LinkedIn certification is a fundamental requirement for all employees, which you can see under my many certifications. Results so far...: 👉 Very first cold call -> first meeting. 👉 Very first client in the first 3 weeks. What prospects say...: 👍 "You are very persistent" 👍 "He didn't really seem like a sales person, rather a trusted advisor" 👍 "He knows his stuff - I usually turn down sales professionals" 👍 "I'm usually hardcore (on sales professional), but you, I'd like to talk to" and....: 👍 "You seem very trustworthy" If you want some advice or feedback on your personal or business presence on LinkedIn, feel free to reach out at: 📞 + 45 2575 0001 or 📭 mam@eliteadvertising.dk Show less In my role as Strategy Consultant at Elite Advertising, I collaborate with B2B businesses to help them achieve their goals on LinkedIn. My responsibilities include prospecting and researching potential clients' current marketing strategies, addressing concerns through cold calls, and booking meetings with key decision-makers. I leverage my expertise to drive conversations towards closure and exceed sales targets. As Elite Advertising is the first LinkedIn Certified Agency in the… Show more In my role as Strategy Consultant at Elite Advertising, I collaborate with B2B businesses to help them achieve their goals on LinkedIn. My responsibilities include prospecting and researching potential clients' current marketing strategies, addressing concerns through cold calls, and booking meetings with key decision-makers. I leverage my expertise to drive conversations towards closure and exceed sales targets. As Elite Advertising is the first LinkedIn Certified Agency in the Nordics, holding a LinkedIn certification is a fundamental requirement for all employees, which you can see under my many certifications. Results so far...: 👉 Very first cold call -> first meeting. 👉 Very first client in the first 3 weeks. What prospects say...: 👍 "You are very persistent" 👍 "He didn't really seem like a sales person, rather a trusted advisor" 👍 "He knows his stuff - I usually turn down sales professionals" 👍 "I'm usually hardcore (on sales professional), but you, I'd like to talk to" and....: 👍 "You seem very trustworthy" If you want some advice or feedback on your personal or business presence on LinkedIn, feel free to reach out at: 📞 + 45 2575 0001 or 📭 mam@eliteadvertising.dk Show less

    • Computer Games
    • 300 - 400 Employee
    • Career break
      • Nov 2021 - Aug 2022

      After experiencing a career setback, I took a break to reassess my professional aspirations. During this time, I had the opportunity to contemplate my next career move, and I was fortunate to discover a position that aligns with my three primary career passions: LinkedIn, Marketing, and Sales. Additionally, I cherished the moments spent with loved ones, including friends, family, and my significant other. I also indulged in my love for reading and dedicated more time than usual to this… Show more After experiencing a career setback, I took a break to reassess my professional aspirations. During this time, I had the opportunity to contemplate my next career move, and I was fortunate to discover a position that aligns with my three primary career passions: LinkedIn, Marketing, and Sales. Additionally, I cherished the moments spent with loved ones, including friends, family, and my significant other. I also indulged in my love for reading and dedicated more time than usual to this hobby. Because of my time on my own I can recommend the following books....: The Sales Acceleration Formula ✌️ ✌️ ✌️ ✌️ - Mark Roberge Show less After experiencing a career setback, I took a break to reassess my professional aspirations. During this time, I had the opportunity to contemplate my next career move, and I was fortunate to discover a position that aligns with my three primary career passions: LinkedIn, Marketing, and Sales. Additionally, I cherished the moments spent with loved ones, including friends, family, and my significant other. I also indulged in my love for reading and dedicated more time than usual to this… Show more After experiencing a career setback, I took a break to reassess my professional aspirations. During this time, I had the opportunity to contemplate my next career move, and I was fortunate to discover a position that aligns with my three primary career passions: LinkedIn, Marketing, and Sales. Additionally, I cherished the moments spent with loved ones, including friends, family, and my significant other. I also indulged in my love for reading and dedicated more time than usual to this hobby. Because of my time on my own I can recommend the following books....: The Sales Acceleration Formula ✌️ ✌️ ✌️ ✌️ - Mark Roberge Show less

    • Denmark
    • Software Development
    • 1 - 100 Employee
    • Head Of Sales
      • Aug 2021 - Nov 2021

      As a hands-on Head of Sales, my primary responsibility was to drive sales with typical responsibilities such as cold calling, appointment booking, conducting meetings with presentations, negotiation, and finally, closing deals. Due to my industry knowledge, I was able to start dialogues with decision-makers and book meetings from day one. Secondary tasks included searching and selecting new team members for the sales team, ensuring onboarding, coaching, reporting, and ensuring… Show more As a hands-on Head of Sales, my primary responsibility was to drive sales with typical responsibilities such as cold calling, appointment booking, conducting meetings with presentations, negotiation, and finally, closing deals. Due to my industry knowledge, I was able to start dialogues with decision-makers and book meetings from day one. Secondary tasks included searching and selecting new team members for the sales team, ensuring onboarding, coaching, reporting, and ensuring that we collectively achieved our goals. Sales cycles were of longer durations, but during my short time at Ampler, I landed two new customers. Show less As a hands-on Head of Sales, my primary responsibility was to drive sales with typical responsibilities such as cold calling, appointment booking, conducting meetings with presentations, negotiation, and finally, closing deals. Due to my industry knowledge, I was able to start dialogues with decision-makers and book meetings from day one. Secondary tasks included searching and selecting new team members for the sales team, ensuring onboarding, coaching, reporting, and ensuring… Show more As a hands-on Head of Sales, my primary responsibility was to drive sales with typical responsibilities such as cold calling, appointment booking, conducting meetings with presentations, negotiation, and finally, closing deals. Due to my industry knowledge, I was able to start dialogues with decision-makers and book meetings from day one. Secondary tasks included searching and selecting new team members for the sales team, ensuring onboarding, coaching, reporting, and ensuring that we collectively achieved our goals. Sales cycles were of longer durations, but during my short time at Ampler, I landed two new customers. Show less

    • Germany
    • Software Development
    • 1 - 100 Employee
    • Partner, Nordics
      • Feb 2020 - Aug 2021

    • Sweden
    • Software Development
    • 1 - 100 Employee
    • Sales Representative
      • Apr 2019 - Nov 2019

    • Denmark
    • Software Development
    • 1 - 100 Employee
    • Enterprise Account Manager
      • Mar 2017 - Apr 2019

      OmniDocs is a software solution provider - and Templafy sister company - that offers enterprise content management (ECM) and business process management (BPM) services to organizations. It helps companies to organize and manage their documents and data throughout their lifecycle, including creation, management, sharing, and archiving in the Microsoft Office package. My responsibility was to build my pipeline from scratch, driving sales to closure. Products and services included the ones… Show more OmniDocs is a software solution provider - and Templafy sister company - that offers enterprise content management (ECM) and business process management (BPM) services to organizations. It helps companies to organize and manage their documents and data throughout their lifecycle, including creation, management, sharing, and archiving in the Microsoft Office package. My responsibility was to build my pipeline from scratch, driving sales to closure. Products and services included the ones mentioned above, Templafy, MS Office content and Templafy. On my own initiative in order to get dialogues started I dived into European Law for a closer look. The reason was European accessibility resolutions was about to be implemented and OmniiDocs had the solution - AccessibilityChecher - for that. I booked meetings with a huge chunk of danish municipalities - one week 10, another 15, soon reaching about 75%. Show less OmniDocs is a software solution provider - and Templafy sister company - that offers enterprise content management (ECM) and business process management (BPM) services to organizations. It helps companies to organize and manage their documents and data throughout their lifecycle, including creation, management, sharing, and archiving in the Microsoft Office package. My responsibility was to build my pipeline from scratch, driving sales to closure. Products and services included the ones… Show more OmniDocs is a software solution provider - and Templafy sister company - that offers enterprise content management (ECM) and business process management (BPM) services to organizations. It helps companies to organize and manage their documents and data throughout their lifecycle, including creation, management, sharing, and archiving in the Microsoft Office package. My responsibility was to build my pipeline from scratch, driving sales to closure. Products and services included the ones mentioned above, Templafy, MS Office content and Templafy. On my own initiative in order to get dialogues started I dived into European Law for a closer look. The reason was European accessibility resolutions was about to be implemented and OmniiDocs had the solution - AccessibilityChecher - for that. I booked meetings with a huge chunk of danish municipalities - one week 10, another 15, soon reaching about 75%. Show less

    • Denmark
    • Software Development
    • 1 - 100 Employee
    • Digitization Consultant
      • Apr 2016 - 2017

      At Tangora Digital we assist businesses to excel through digitizing manual processes through out the value chan. Together with our clients we analyze the organization and we deliver user-friendly and customized .Net SaaS solutions to redeem the advantages of digitization. At Tangora Digital we assist businesses to excel through digitizing manual processes through out the value chan. Together with our clients we analyze the organization and we deliver user-friendly and customized .Net SaaS solutions to redeem the advantages of digitization.

    • Denmark
    • Technology, Information and Internet
    • Head of Sales
      • Oct 2014 - Apr 2016

      At ReturnTool we design turn-key marketing and loyalty solutions in mobile app's for small and medium business's need and economy. As Head of Sales my personal goals are to make ReturnTool the no. preferred partner regarding app's for SMB’s in Scandinavia. A long time horizon target is to penetrate the UK market, and the rest of Europe. Responsibilities include all sales activities from cold call to after sales. Responsibilities also include building a sales team to support our… Show more At ReturnTool we design turn-key marketing and loyalty solutions in mobile app's for small and medium business's need and economy. As Head of Sales my personal goals are to make ReturnTool the no. preferred partner regarding app's for SMB’s in Scandinavia. A long time horizon target is to penetrate the UK market, and the rest of Europe. Responsibilities include all sales activities from cold call to after sales. Responsibilities also include building a sales team to support our growth and innovate with the rest of the management team. My biggest succes so far is a supplier agreement with BEI - Bagernes Egen Indkøbsforening - a nation wide purchase organization for bakeries and confectioners in Denmark consisting nearly 500 members...; http://www.returntool.com/bei/ Show less At ReturnTool we design turn-key marketing and loyalty solutions in mobile app's for small and medium business's need and economy. As Head of Sales my personal goals are to make ReturnTool the no. preferred partner regarding app's for SMB’s in Scandinavia. A long time horizon target is to penetrate the UK market, and the rest of Europe. Responsibilities include all sales activities from cold call to after sales. Responsibilities also include building a sales team to support our… Show more At ReturnTool we design turn-key marketing and loyalty solutions in mobile app's for small and medium business's need and economy. As Head of Sales my personal goals are to make ReturnTool the no. preferred partner regarding app's for SMB’s in Scandinavia. A long time horizon target is to penetrate the UK market, and the rest of Europe. Responsibilities include all sales activities from cold call to after sales. Responsibilities also include building a sales team to support our growth and innovate with the rest of the management team. My biggest succes so far is a supplier agreement with BEI - Bagernes Egen Indkøbsforening - a nation wide purchase organization for bakeries and confectioners in Denmark consisting nearly 500 members...; http://www.returntool.com/bei/ Show less

  • Panorama 9
    • Copenhagen
    • Global Key Account Manager
      • May 2013 - Sep 2014

      IT security vendor Panorama9 is assisting companies to save ressources, secure up-time and not least keep network secure anytime. Main responsibility is to build a global pipeline from cold canvas and turning deals into leads. IT security vendor Panorama9 is assisting companies to save ressources, secure up-time and not least keep network secure anytime. Main responsibility is to build a global pipeline from cold canvas and turning deals into leads.

    • Sales Executive
      • Aug 2011 - May 2013

      (Neolane - today Adobe Marketing Cloud) After getting promoted my role includes more field sales activities including customer meetings, customer demo's, attending seminars and fairs to a greater extend throughout the Nordics. Responsibilities include customer nursing, and answering RFP's including the technical elements ( together with PS) writing relevant customer reference cases, price setting, negotiation and closing. Some of my greatest results were closing deals at… Show more (Neolane - today Adobe Marketing Cloud) After getting promoted my role includes more field sales activities including customer meetings, customer demo's, attending seminars and fairs to a greater extend throughout the Nordics. Responsibilities include customer nursing, and answering RFP's including the technical elements ( together with PS) writing relevant customer reference cases, price setting, negotiation and closing. Some of my greatest results were closing deals at Finish energy company Fortum, E-On, Sweden, Swedish fashion retailer Lindex and Norwegian media group Schibsted.

    • Sales Consultant
      • Nov 2010 - Aug 2011

      Headhunted for Onmi-channel marketing provider Neolane I started in an Inside Sales position with extended responsibilities such as coordinating events across the Nordics with our French based HQ. Responsibilities were to BANT qualify prospects via cold call across the Nordics to book meetings for our Sales Executives and assist on the sales process. Further tasks included one-on-one meetings with CxOs on fairs and seminars. Some of my results were to identify, book meetings and… Show more Headhunted for Onmi-channel marketing provider Neolane I started in an Inside Sales position with extended responsibilities such as coordinating events across the Nordics with our French based HQ. Responsibilities were to BANT qualify prospects via cold call across the Nordics to book meetings for our Sales Executives and assist on the sales process. Further tasks included one-on-one meetings with CxOs on fairs and seminars. Some of my results were to identify, book meetings and feed the pipeline with companies like IKEA, H&M and Danish high-end retailer Magasin Du Nord.

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • SAP Business Development Specialist
      • Jan 2010 - Sep 2010

      Lead BANT- qualifying (Budget, Authority, Need, Timeframe) prospects in Denmark by cold call covering the entire SAP portfolio from ERP, BI, CRM, SCM and more. 2nd best lead generator out of approx 70 Business Development Specialists (Lead chasing Report, 3rd quater, 2010) in just 9 months. Besides this I was given the responsibility to coach my collegues in pitches and how to handle objections on our different campaigns. Extensive internal training in Solution Selling, SPIN and… Show more Lead BANT- qualifying (Budget, Authority, Need, Timeframe) prospects in Denmark by cold call covering the entire SAP portfolio from ERP, BI, CRM, SCM and more. 2nd best lead generator out of approx 70 Business Development Specialists (Lead chasing Report, 3rd quater, 2010) in just 9 months. Besides this I was given the responsibility to coach my collegues in pitches and how to handle objections on our different campaigns. Extensive internal training in Solution Selling, SPIN and pain chain techniques - internal evaluation every 3rd month. Show less Lead BANT- qualifying (Budget, Authority, Need, Timeframe) prospects in Denmark by cold call covering the entire SAP portfolio from ERP, BI, CRM, SCM and more. 2nd best lead generator out of approx 70 Business Development Specialists (Lead chasing Report, 3rd quater, 2010) in just 9 months. Besides this I was given the responsibility to coach my collegues in pitches and how to handle objections on our different campaigns. Extensive internal training in Solution Selling, SPIN and… Show more Lead BANT- qualifying (Budget, Authority, Need, Timeframe) prospects in Denmark by cold call covering the entire SAP portfolio from ERP, BI, CRM, SCM and more. 2nd best lead generator out of approx 70 Business Development Specialists (Lead chasing Report, 3rd quater, 2010) in just 9 months. Besides this I was given the responsibility to coach my collegues in pitches and how to handle objections on our different campaigns. Extensive internal training in Solution Selling, SPIN and pain chain techniques - internal evaluation every 3rd month. Show less

Education

  • SKEMA Business School
    Master of Science (MSc), Business Administration, International Business Development, Marketing & Management
    2005 - 2006
  • CERAM Sophia Antipolis
    Master of Science (MSc), International Business Development, Marketing & Management
    2007 - 2008
  • University of Southern Denmark
    Master of Science (M.Sc.), Forretningsadministration og Management, Generelt
    2003 - 2008
  • Vladimir, Russia
    3 weeks Russian language course
    2000 - 2000
  • Syddansk Universitet
    Cand.Merc.
  • Syddansk Universitet - University of Southern Denmark

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