Tiffany McClary
Director of Communications, Marketing & Outreach at NJ State Library, an affiliate of Thomas Edison State University- Claim this Profile
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Bio
Susette Brooks, MFA
I have the privilege of working under Tiffany's leadership at the New Jersey State Library. Since meeting at my interview, she has maintained a steady vision for our department. I realize this is important because her vision has remained a guiding light during the COVID-19 pandemic. She has had to make quick and difficult decisions, and she has done so while delicately balancing our mission with the safety of her staff. I'm especially appreciative of her support. She's afforded me many professional development and personal growth opportunities. She keenly understands that the organization's mission includes listening to and meeting the needs of its team. Tiffany's integrity, loyalty, and leadership continue to astonish me, and I'm incredibly lucky to have learned so much from her.
Susette Brooks, MFA
I have the privilege of working under Tiffany's leadership at the New Jersey State Library. Since meeting at my interview, she has maintained a steady vision for our department. I realize this is important because her vision has remained a guiding light during the COVID-19 pandemic. She has had to make quick and difficult decisions, and she has done so while delicately balancing our mission with the safety of her staff. I'm especially appreciative of her support. She's afforded me many professional development and personal growth opportunities. She keenly understands that the organization's mission includes listening to and meeting the needs of its team. Tiffany's integrity, loyalty, and leadership continue to astonish me, and I'm incredibly lucky to have learned so much from her.
Susette Brooks, MFA
I have the privilege of working under Tiffany's leadership at the New Jersey State Library. Since meeting at my interview, she has maintained a steady vision for our department. I realize this is important because her vision has remained a guiding light during the COVID-19 pandemic. She has had to make quick and difficult decisions, and she has done so while delicately balancing our mission with the safety of her staff. I'm especially appreciative of her support. She's afforded me many professional development and personal growth opportunities. She keenly understands that the organization's mission includes listening to and meeting the needs of its team. Tiffany's integrity, loyalty, and leadership continue to astonish me, and I'm incredibly lucky to have learned so much from her.
Susette Brooks, MFA
I have the privilege of working under Tiffany's leadership at the New Jersey State Library. Since meeting at my interview, she has maintained a steady vision for our department. I realize this is important because her vision has remained a guiding light during the COVID-19 pandemic. She has had to make quick and difficult decisions, and she has done so while delicately balancing our mission with the safety of her staff. I'm especially appreciative of her support. She's afforded me many professional development and personal growth opportunities. She keenly understands that the organization's mission includes listening to and meeting the needs of its team. Tiffany's integrity, loyalty, and leadership continue to astonish me, and I'm incredibly lucky to have learned so much from her.
Experience
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Thomas Edison State University
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United States
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Higher Education
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300 - 400 Employee
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Director of Communications, Marketing & Outreach
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Sep 2011 - Present
• Oversees the day-to-day operations of the Office of Communications, Marketing & Outreach. • Directs various functions, including: website, social media, advertising, graphic design, video production, print/electronic publications, newsletters, blogs, promotional giveaway items, media relations, and general publicity. • Responsible for all organization-wide internal staff communications. • Conducts emergency response mass alerts. • Produces the institution’s annual report, which is submitted to the University’s Board of Trustees. • Manages department’s budgeting, outsourced projects, and vendor contracts. • Performs interviewing, hiring and performance evaluations for staff. • Establishes and enforces organization-wide communications standards, guidelines and policies. • Assists with grant writing and the administration of grant funding. • Acts as communications liaison for library staff at over 450 public libraries statewide. Show less
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Dow Jones
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United States
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Online Media
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700 & Above Employee
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Corporate Communications Manager
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Jul 2008 - Sep 2011
• Executed strategic communications programs. • Managed public relations initiatives within targeted markets. • Fostered relationships with the press and analyst communities. • Worked with marketing teams across diverse business units to develop integrated campaigns. • Coordinated presentations and speaking engagements for C-Level executives. • Early adopter of social media networking. • Coordinated with partners to promote co-sponsored events and develop joint communications. Show less
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MRB Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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Jul 2005 - Jul 2008
• Managed numerous client accounts simultaneously. • Performed various agency functions, including: writing, strategic messaging, media and analyst relations, and trade show support. • Drafted new business proposals and conducted meetings with potential clients. • Managed numerous client accounts simultaneously. • Performed various agency functions, including: writing, strategic messaging, media and analyst relations, and trade show support. • Drafted new business proposals and conducted meetings with potential clients.
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Campbell's
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United States
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Food and Beverage Services
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700 & Above Employee
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Public Affairs and Creative Services
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Aug 2004 - Jul 2005
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Education
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2018 - 2020
Thomas Edison State University
Master of Public Service Leadership (MPSL), Community & Economic Development -
Monmouth University
M.A., Communications -
Temple University
B.A., Journalism, Public Relations and Advertising
Community
