Helena Hong

Partner at NUO
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Languages
  • English -
  • Chinese -
  • Italian -

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Bio

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Experience

    • Italy
    • Investment Management
    • 1 - 100 Employee
    • Partner
      • Jun 2018 - Present

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Principal
      • Dec 2016 - Jun 2018

    • Project Leader
      • Apr 2014 - Dec 2016

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Consultant
      • Apr 2010 - Mar 2014

      Consultant in Fashion & Luxury and Retail Practices •Strategic business plan: build business plans for luxury and retail clients from mid-long range to full potential growth by conducting model and scenario analysis •Strategy assessment: review business strategies especially for diagnosing problems and define quick win moves with clear execution plans and turnaround opportunities •Performance improvement: redesign processes for demand planning, merchandising, procurement, supply chain, sales and marketing; Discover opportunities for efficiency improvement and operating cost optimization •Market entry strategy (mainly retail expansion): conduct new untapped market analysis with customer behavior study and segmentation; Assess the size of prize and possible risks; Define entry strategy with clear action plan •M&A and Post merger integration: synergies rationalization and target scouting; Advise clients on negotiation strategies; conduct Due diligence process and post merger integration to ensure synergy realization •Brand identity redefine: help clients understand their core business in competitive landscape and definition of Brands •Organization change: change management and organization redesign based on business strategy Show less

    • Hong Kong
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Operations & Marketing Liason
      • Oct 2007 - Apr 2009

      • Market Analysis: in charge of sales reports based on seasonal data with analysis of the best –sellers, collection complexity, customer preferences and customer profile management. Traveled to 15 major cities in China each season for store visits. • Merchandising and Pricing: worked with managing director in collection pricing analysis. Did the buy for China retail stores. Managed more than 5000 styles of complexity and 50 special orders each season. • Operations planning: worked with sampling and suppliers about production planning to ensure on-time deliveries for stores in Los Angeles, New York, Vancouver, Toronto and China. • Brand communications: coordinated with New York office about fashion week and PR events and seasonal new product launch. • Retail Operations: built product knowledge and trend training to retail staff and oversee visual merchandising. • Visual Merchandising Supervision: Supervise and control the window conceptions and the execution for China. Supervised from art design to material sourcing to set up of up to 5 windows each season. Show less

    • Belgium
    • Manufacturing
    • 700 & Above Employee
    • Marketing specialist
      • Mar 2006 - Sep 2007

      • Brand Creative: in charge of corporate identity and new product marketing concepts. Developed 20+ kinds of brochures for retail, modern trade and project channels; website design. • Event Coordination: launched with the team a new line of product offerings awarded the global “Can Do” honor by the corporation in USA. Coordinated 10+ events for commercial & insiders. • Budget Control: in charge of the marketing budget planning and tracking, and the procurement of purchasing and payment processing. • Sales channel management: analyzed the sales channel matrix and planned the promotion strategy. Show less

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Intern
      • Sep 2005 - Mar 2006

      • Data Research: supported the case team with precise data and in-depth study of industrial documents in cases of such as ICBC, food and heavy Industries; • Cold-call interview: talked to on field professionals to get first hand information. • Data Research: supported the case team with precise data and in-depth study of industrial documents in cases of such as ICBC, food and heavy Industries; • Cold-call interview: talked to on field professionals to get first hand information.

    • Parttime Officer
      • Jul 2005 - Aug 2005

      • Contract Negotiated: with SMEG (Shanghai Movie and Entertainment Group) about investments in movie theme parks in Shanghai; with real estate and show companies, like Shimao Group etc. • Office management: staffing, administrative in-charge, managed the representative office. • Contract Negotiated: with SMEG (Shanghai Movie and Entertainment Group) about investments in movie theme parks in Shanghai; with real estate and show companies, like Shimao Group etc. • Office management: staffing, administrative in-charge, managed the representative office.

Education

  • MIP Politecnico di Milano
    MBA, Full time MBA- lux management concentration
    2009 - 2010
  • Shanghai International Studies University
    2002 - 2006

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