Morgan Gerbaud
Global B2B CRM Specialist at TheFork, a TripAdvisor company- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
TheFork, a Tripadvisor company
-
France
-
Technology, Information and Internet
-
700 & Above Employee
-
Global B2B CRM Specialist
-
May 2021 - Present
• Global coordination and support to local teams in their CRM strategy and actions (up to 22 local teams) • Defining global CRM roadmap and actions • Marketing Automation (onboarding, anti-churn, cross/up selling) • Creating ad-hoc & automated email campaigns to reinforce TheFork’s value perception. • Product Marketing • NPS implementation & monitoring • Development of reporting documents & processes Stack: Pardot, Mailchimp, Salesforce, Salesforce Analytics Studio… Show more • Global coordination and support to local teams in their CRM strategy and actions (up to 22 local teams) • Defining global CRM roadmap and actions • Marketing Automation (onboarding, anti-churn, cross/up selling) • Creating ad-hoc & automated email campaigns to reinforce TheFork’s value perception. • Product Marketing • NPS implementation & monitoring • Development of reporting documents & processes Stack: Pardot, Mailchimp, Salesforce, Salesforce Analytics Studio, Salesforce Campaign Audience Builder, Dartagnan, Stripo, Figma, Unbounce, Drupal, Twilio, Walk-Me
-
-
Global B2B Inbound Generation Project Manager
-
Dec 2018 - Apr 2022
Paris et périphérie
-
-
-
Edenred
-
France
-
Financial Services
-
700 & Above Employee
-
Assistant Chef de Projet Marketing Retail
-
May 2018 - Nov 2018
Région de Paris, France
-
-
-
Companeo
-
France
-
Advertising Services
-
100 - 200 Employee
-
International Marketing Assistant
-
Jan 2017 - Aug 2017
Suresnes, Île-de-France, France
-
-
-
Splendia
-
Travel Arrangements
-
1 - 100 Employee
-
International Key Account Manager
-
Jan 2015 - Jul 2015
Région de Barcelone, Espagne
-
-
-
Groupe Crédit Agricole
-
France
-
Banking
-
700 & Above Employee
-
Commercial Assistant
-
Jul 2014 - Aug 2014
Région de Marseille , France
-
-
Education
-
ESCP Europe
Advanced Master in International Project Management, Project Management -
KEDGE Business School
Bachelor of Business Administration (BBA), International Business & Marketing -
名古屋商科大学大学院
Global Leadership Programme, Marketing et Management interculturel -
University of Strathclyde
Exchange Student, Marketing