Morgan Gerbaud

Global B2B CRM Specialist at TheFork, a TripAdvisor company
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR

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Experience

    • France
    • Technology, Information and Internet
    • 700 & Above Employee
    • Global B2B CRM Specialist
      • May 2021 - Present

      • Global coordination and support to local teams in their CRM strategy and actions (up to 22 local teams) • Defining global CRM roadmap and actions • Marketing Automation (onboarding, anti-churn, cross/up selling) • Creating ad-hoc & automated email campaigns to reinforce TheFork’s value perception. • Product Marketing • NPS implementation & monitoring • Development of reporting documents & processes Stack: Pardot, Mailchimp, Salesforce, Salesforce Analytics Studio… Show more • Global coordination and support to local teams in their CRM strategy and actions (up to 22 local teams) • Defining global CRM roadmap and actions • Marketing Automation (onboarding, anti-churn, cross/up selling) • Creating ad-hoc & automated email campaigns to reinforce TheFork’s value perception. • Product Marketing • NPS implementation & monitoring • Development of reporting documents & processes Stack: Pardot, Mailchimp, Salesforce, Salesforce Analytics Studio, Salesforce Campaign Audience Builder, Dartagnan, Stripo, Figma, Unbounce, Drupal, Twilio, Walk-Me

    • Global B2B Inbound Generation Project Manager
      • Dec 2018 - Apr 2022

      Paris et périphérie

    • France
    • Financial Services
    • 700 & Above Employee
    • Assistant Chef de Projet Marketing Retail
      • May 2018 - Nov 2018

      Région de Paris, France

    • France
    • Advertising Services
    • 100 - 200 Employee
    • International Marketing Assistant
      • Jan 2017 - Aug 2017

      Suresnes, Île-de-France, France

    • Travel Arrangements
    • 1 - 100 Employee
    • International Key Account Manager
      • Jan 2015 - Jul 2015

      Région de Barcelone, Espagne

    • France
    • Banking
    • 700 & Above Employee
    • Commercial Assistant
      • Jul 2014 - Aug 2014

      Région de Marseille , France

Education

  • ESCP Europe
    Advanced Master in International Project Management, Project Management
    2017 - 2018
  • KEDGE Business School
    Bachelor of Business Administration (BBA), International Business & Marketing
    2013 - 2017
  • 名古屋商科大学大学院
    Global Leadership Programme, Marketing et Management interculturel
    2016 - 2016
  • University of Strathclyde
    Exchange Student, Marketing
    2015 - 2016

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