Group VP, Audience Intelligence

• Apr 2022 - Present

Director, Paid Social

• Apr 2020 - Sep 2022

Associate Director, Social Media

• Feb 2018 - Apr 2020

Associate Director, Social Insights

• Aug 2016 - Feb 2018

Defined and established AstraZeneca's in-house social listening capability serving 10+ priority brands across the US organization Identify HCP digital influencers for 5+ brands in the organization and key opportunities that inform multi-channel marketing strategiesPartner cross-functionally to developed and implement enterprise guidance that allows our commercial teams to engage and activate online influencersHelp Inform HCP communication strategies for key medical congresses for Personal and Non-Personal Promotions teamsCommunicate social insights to Brands, Insights + Analytics, and Medical Affairs teamsManage external relationships and contract management for 7+ agency partnersManage team of data analysts to support the delivery and execution of 20+ deliverables

Social Media Analyst, Customer Experience + Innovation

• Oct 2015 - Aug 2016

During my day-to-day, I manage AstraZeneca’s in-house social listening offerings, which stretches across multiple brands and teams. In-house social listening provides an efficient and cost-effective solution or addition to traditional market research. By leveraging our enterprise-wide social media platform, I am able to collect and analyze all open-social conversations to derive insights and opportunities that align with and inform business strategies.

Data Analyst

• Jan 2015 - Oct 2015

Led and executed 15+ listening reports for 5+ top national and global pharmaceutical companies across 10+ therapeutic areasIdentified opportunities to integrate SEO and paid search data with social insightsLed kickoff meetings with clients to define project scope that aligns to the team's marketing strategyProvided digital marketing recommendations based on social insights and brand KPIsPresented and communicated social insights reports to clients Led and executed 15+ listening reports for 5+ top national and global pharmaceutical companies across 10+ therapeutic areasIdentified opportunities to integrate SEO and paid search data with social insightsLed kickoff meetings with clients to define project scope that aligns to the team's marketing strategyProvided digital marketing recommendations based on social insights and brand KPIsPresented and communicated social insights reports to clients

Training Director

• Jun 2012 - Aug 2014

Helped establish the company's transcription and closed-captioning services and offeringsDeveloped business cases for additional funding from investorsDeveloped all screening, training documents, and materials used to identify and onboard new employeesSupervised 20+ employees daily for training, captioning, and transcription servicesTranscribed radio shows for National Public Radio (NPR), class lectures, and miscellaneous videos Helped establish the company's transcription and closed-captioning services and offeringsDeveloped business cases for additional funding from investorsDeveloped all screening, training documents, and materials used to identify and onboard new employeesSupervised 20+ employees daily for training, captioning, and transcription servicesTranscribed radio shows for National Public Radio (NPR), class lectures, and miscellaneous videos