Experience

Microaire Surgical Instruments

• United States
• Medical Device
• 100 - 200 Employee

• Marketing Manager

  • Jun 2021 - Present

  Charlottesville, Virginia, United States • Oversee all marketing activity for SmartRelease, the leading system for minimally invasive carpal tunnel release surgery • Prepare statistical analytics dashboards (performance against quota, regional market penetration, etc.) and recommendations for senior leadership • Managed the development and implementation of CarpalTunnel.com, a patient-oriented website which has seen +94K visitors since launch • Developed strategy and messaging for booth presence at flagship trade show for… Show more • Oversee all marketing activity for SmartRelease, the leading system for minimally invasive carpal tunnel release surgery • Prepare statistical analytics dashboards (performance against quota, regional market penetration, etc.) and recommendations for senior leadership • Managed the development and implementation of CarpalTunnel.com, a patient-oriented website which has seen +94K visitors since launch • Developed strategy and messaging for booth presence at flagship trade show for hand surgeons, leading to five-year high in generated leads • Promoted from Associate Marketing Manager in Aug. 2023 Show less



University of Virginia

• United States
• Higher Education
• 700 & Above Employee

• Senior Resident

  • Aug 2019 - May 2021

  Charlottesville, Virginia Area • Managed a team of 10 Resident Advisors, overseeing their interactions with residents • Administrated a new dormitory each year, fostering an inclusive and welcoming home for 280 first year residents • Engaged with residents through policy violation follow-ups, regular on-call rotations, and programming throughout the year • Developed the university’s housing program for all undergraduate students living on Grounds as a member of the Executive Committee



Full Circle Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • May 2020 - Jul 2020

  Winchester, Virginia, United States • Generated a report on the Shenandoah Apple Blossom Festival’s use of a $14,000 grant • Researched grant opportunities for business development in opportunity zones during the COVID-19 pandemic • Designed documents in Adobe Illustrator for the firm to use with its consulting clients • Mentored directly under the founder and president of the firm



American Woodmark

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Builder-Direct Marketing Intern

  • May 2019 - Jul 2019

  Winchester, Virginia • Developed a plan to reduce cabinet door-style catalog complexity by 29% • Conducted market research on largest customer in Builder-Direct channel and delivered recommendations to grow market share to Marketing leadership • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to… Show more • Developed a plan to reduce cabinet door-style catalog complexity by 29% • Conducted market research on largest customer in Builder-Direct channel and delivered recommendations to grow market share to Marketing leadership • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to assess priority opportunities for new product development Show less



University of Virginia

• United States
• Higher Education
• 700 & Above Employee

• Resident Advisor

  • Aug 2018 - May 2019

  Charlottesville, Virginia Area • Oversaw a residence hall of 25 students • Planned programs and initiatives that foster a welcoming and inclusive community for all residents of different backgrounds and identities • Trained in conflict resolution, crisis management, communication, and professionalism • Organized election of students living in University housing to Residential Leadership Experience as Assistant Vice Chair of Elections • Promoted to the position of Senior Resident for the 2019-2020 school year



American Woodmark

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Marketing-Product Management Intern

  • May 2018 - Aug 2018

  Winchester, Virginia • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to assess priority opportunities for new product development