Experience

PACO Collective

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jun 2022 - Present

• Senior Account Executive

  • Nov 2020 - May 2022



Leo Burnett - Martin Retail Group

• Account Executive

  • Aug 2019 - May 2020

  Martin Retail Group, one of the largest spot media buying agencies in the U.S., is the General Motors Turnkey Tier 2 advertising firm. 300 employees; 7 offices; $10B annually in traditional and digital media. Reported to Regional Director. Managed the daily responsibilities of six automotive market’s monthly retail creative assets, yearly budget, and reporting data with a high level of organization and multitasking abilities. Indirect accountability for two reports to complete accurate and detailed weekly reports that were sent directly to the U.S. VP of Buick GMC Sales. Strengthened client relationships by becoming a go-to trusted resource on the local market landscape. • Managed the Tier 2 automotive advertising portfolio for four Buick GMC and Cadillac markets with a yearly cashflow spending average of $150k.• Created customized media roadmaps and campaigns to fit local market needs that improved consumer engagement, both online and in the dealership.• Independently crafted communications for General Motors clients and dealers to provide weekly analytical sales, budget, and media summary reports which detailed the successes and struggles of NCR markets.• Oversaw a monthly average of 120 pieces of digital and traditional creative assets from conception to completion through effective communication and collaboration among departments and vendors.

• Assistant Account Executive

  • Apr 2016 - Jul 2019

  Reported to two Account Executive Supervisors and controlled monthly retail creative assets for 10 markets. Led and trained an Assistant Account Executive (AAE) team of four. Troubleshot daily issues for entire North Central Regional team and presented findings. Attended client meetings and assisted in event planning and organization for three markets.• Acted as the cross-functional liaison and sought out solutions for adapting the current retail offer language to fit four different state advertising guidelines, while also maintaining the integrity of the creative.• Designed a training and onboarding plan for six employees over the course of four years. The training included meticulously developed how-to guides and references, one-on-one training sessions, and continued mentorship with the commitment to lead by example.

• Account Coordinator

  • Nov 2015 - Apr 2016

  Reported to the Regional Director and indirectly responsible for four supervisors. Focused on data reporting and analyzing automotive share and sales results. Learned internal project management system, helmed the monthly meeting schedule for seven supervisors, and maintained office supplies and printing needs.• Anticipated client needs by serving as the in-market expert, possessing the ability to identify industry trends and opportunities to grow market share.• Used Microsoft Office Suite and Adobe Creative Suite to redesign client deliverables and presentations for the multiple Auto Show Kickoff Meetings and monthly meetings. These redesigns were met with great appreciation from the client and were used for two years in a row.



Topco Associates LLC

• United States
• Retail
• 400 - 500 Employee

• Creative Services Coordinator

  • Aug 2015 - Nov 2015

  Topco, a United States national $14B privately held company, providing aggregation, innovation, and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, and food service companies. Assisted Creative Services Business Manager by attending and participating in project kickoff meetings, offering creative consumer critique, and scoping design costs for all incoming CPG production projects. Cataloged and organized photography product images and employee headshots. Handled miscellaneous projects fielded from Brand Managers, Category Managers, and C-Suite teams with heavy use of Microsoft Excel, Adobe Creative Suite, and SAP Project Management Software. • Led creative team in the organization and implementation of Topco’s Baby Diaper Model Search to create usable and fresh creative for the relaunch of Tippy Toe’s diapers. • Scheduled photography timeslots with parents, acted as the point of contact before and day of shoot, and maintained relationship afterwards to provide parents with proofs of their child. • Assisted photographer with children wrangling and day of shoot styling. • Made final creative choices based on package design, diversity, and diaper size. • Designed comprehensive Creative Services Coordinator Handbook to be used for training and onboarding new employees.



Old Second National Bank

• United States
• Banking
• 400 - 500 Employee

• Teller

  • Jul 2013 - Aug 2015

  Old Second National Bank, a 145 year old local banking institution with branches serving seven counties and communities. Successfully worked in a fast-paced environment while providing top tier front-line customer service. Accurately and efficiently processed customer financial transactions. Identified sales opportunities to meet customer needs in order to reach internal sales goals. • Trained and onboarded new employees to help the employee and organization reach success. • Increased the Sugar Grove branch’s Student Credit Card enrollment by interacting with customers and recognizing prospective clients.



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Nov 2012 - Sep 2013