Edwina Griffin

Director & Founder at AtOne
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Contact Information
us****@****om
(386) 825-5501
Location
East Jindabyne, New South Wales, Australia, AU

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Experience

    • Australia
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Director & Founder
      • Sep 2019 - Present

      Sydney, New South Wales, Australia AtOne targets stress using virtual reality, immersive experiences, visualisations and mind fitness reporting to take people into a relaxed space faster and prepare them for stressful situations. Our patented AtOne technology provides solutions for individuals and teams to reduce stress, improve recovery and focus for increased performance and results. Contact us to book a demonstration at your company, community hub, school or sports team.

    • Australia
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Board Member
      • Nov 2020 - Present

      Australia AusActive( previously Fitness Australia) is a not-for-profit industry association that supports the industry to deliver an environment for more Australians to adopt a healthy, active lifestyle. We professionalise the fitness industry through engaging in partnerships advocacy, delivering education, quality and accreditation.

    • Director
      • Jan 2015 - Present

      National Edwina Griffin is a negotiation consultant operating in the areas of negotiation, mediation and communication. Edwina specialises in workplace and franchise mediations. Your negotiator also offers training in communication and negotiation skills. Edwina now specialises in workplace mediations, including disputes under the worker's compensation scheme and non-compensation disputes. Mediation can assist with work relationships for return-to-work claims and can also address disputes… Show more Edwina Griffin is a negotiation consultant operating in the areas of negotiation, mediation and communication. Edwina specialises in workplace and franchise mediations. Your negotiator also offers training in communication and negotiation skills. Edwina now specialises in workplace mediations, including disputes under the worker's compensation scheme and non-compensation disputes. Mediation can assist with work relationships for return-to-work claims and can also address disputes prior to them escalating. After running her own company and team for over 18 years and then working for franchisors in national franchises, Edwina has been involved in negotiations and mediations in franchise networks on all levels from workplace mediations to group negotiations. She is on the panel for the NSW Small Business Commissioner. Edwina trains groups in leadership, negotiation and consults in community consultation for local councils( research design, SPSS analysis and final reports). Show less

    • Director
      • Jan 1995 - Present

      Sydney Australia -Speaker and corporate trainer on stress relief, resilience, leadership and negotiation, workplace mediation -Fitwomen, Fitmum, Fitmen & Adventurewomen brands- Fitwomen & Fitmen centres operated 1995-2012 -Fitmum accreditation -Facilitator in strategy & planning, training for local, state and federal government -Your Energy Evolution shares tools and programs for health and high performance incorporating principles from the interconnection of mind, body, spirit -Host of “Stress… Show more -Speaker and corporate trainer on stress relief, resilience, leadership and negotiation, workplace mediation -Fitwomen, Fitmum, Fitmen & Adventurewomen brands- Fitwomen & Fitmen centres operated 1995-2012 -Fitmum accreditation -Facilitator in strategy & planning, training for local, state and federal government -Your Energy Evolution shares tools and programs for health and high performance incorporating principles from the interconnection of mind, body, spirit -Host of “Stress Relief Show” on Bizversity app for business owners internationally -Founded and managed Fitwomen & Fitmen centres for 18 years(team of 15). Fitmum continues to accredit personal trainers in mind-body health for mums in pregnancy and post-natal. Produced & presented on Fitmum DVD ( 2003 & 2012). Fitwomen continues to run healing retreats on the Sunshine Coast, NSW Snowy Mountains and Sydney. healingretreat.com.au. Women's Health's Bump magazine - fitness expert advising on programs for pregnancy & post-natal Body & Soul online & magazine- fitness expert for pregnancy & post-natal fitness One Planet One Place-develop & film all print & video content on health & fitness(April 2013) Deborah Hutton Balance- Mind-body expert providing content & health information Director Fitwomen- Stiletto camps( female-only boot camps) & PT. Mentor & Trainer at FitExecutives- Consulting to gyms & mentoring fitness professionals Fitness Australia Council member Major Achievements • Winner several business awards both in State and National Fitness Industry and Business Champion Awards • Winner NSW Fitness Professional of the Year 2010 in Australian Fitness Industry Awards Show less

    • Australia
    • Vocational Rehabilitation Services
    • 200 - 300 Employee
    • Head of Government Accounts & Head of Licensing
      • Jul 2018 - Apr 2021

      Sydney, Australia Updated all licence/franchise agreements, systems and processes to be in alignment with the Franchising Code of Conduct. Managed and supported licensees, managed national account relationships. Launched mediation services to Konekt Workcare anf conducted mediations internally as well as workplace mediations in NSW, Victoria and Queensland

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Training Manager, Life Program
      • Jan 2016 - Jul 2016

      Melbourne Facilitated training for GPS, nurses, dietitians, nurses and diabetes educators on the diabetes prevention program Life! Updated all online training, recruited new facilitators, communication on Salesforce.

    • Australia
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • National Business Development and Programs Manager
      • Jan 2015 - Jan 2016

      Key Responsibilities • Achieve targets and YOY growth in group sales revenue received from PT/FT and merchandise sales • Grow membership and participation in Fernwood online programs • Develop and coordinate training of Fernwood Fitness Coaches, Personal Trainers, Food Coaches, Functional Fit instructors and Club Managers/Franchisees. • Motivate and inspire clubs to improve their performance through appropriate data and analytics • Ensure all manuals and files relating to… Show more Key Responsibilities • Achieve targets and YOY growth in group sales revenue received from PT/FT and merchandise sales • Grow membership and participation in Fernwood online programs • Develop and coordinate training of Fernwood Fitness Coaches, Personal Trainers, Food Coaches, Functional Fit instructors and Club Managers/Franchisees. • Motivate and inspire clubs to improve their performance through appropriate data and analytics • Ensure all manuals and files relating to programs services, online programs, merchandise and supplements are current and easily accessible on Planet Pink( World Manager) • Coach, Mentor and motivate all Franchisees in the Fernwood network to excel in all areas of their businesses. • Assist clubs in planning their Group Fitness Timetable to ensure greater member participation • Coordinate events and in club Boot camps and challenges • Identify, develop and implement new Fernwood programs and services in club Major Achievements • Establish recommended staff KPI’s and KPI tools to measure for the Fernwood franchise network nationally • Develop national training calendar to train staff in various areas of business • Facilitate trainings nationally in sales, fitness and promotion launches. • Facilitated Franchisee Forum Show less

    • National Franchise Operations Manager
      • Aug 2013 - Jan 2015

      Sydney Key Responsibilities • Responsible for delivering annual revenues exceeding $25 million (additional $50 million downstream franchise) with approximately 40 franchisees operating within 50 territories across NSW, QLD, VIC, SA, WA • Worked with the GM to develop sales targets including organic and new business growth • Report to the Group General Manager and Managing Director on sales performance, recruitment activity, channel opportunities and stakeholder issues • Lead the franchise… Show more Key Responsibilities • Responsible for delivering annual revenues exceeding $25 million (additional $50 million downstream franchise) with approximately 40 franchisees operating within 50 territories across NSW, QLD, VIC, SA, WA • Worked with the GM to develop sales targets including organic and new business growth • Report to the Group General Manager and Managing Director on sales performance, recruitment activity, channel opportunities and stakeholder issues • Lead the franchise network including business planning, coaching and mentoring • Deliver aspects of the annual franchise conference and franchise forum each year • Direct management responsibility in sales and marketing, business development and improvement, customer relationship management, • New business development, growth and franchise recruitment. Developed recruitment and sales processes • Develop and facilitate national training calendar Major Achievements • YOY sales growth of 26% in FY14 • Work closely with the GM in the development and roll out of change management program aimed at franchisee retention • Expanded nationally into the WA market delivering revenue of $600k in the 1ST year & planned to grow to $2.7 million in the 3rd year • Identified and implemented Business Improvement Program initiatives, with planned revenue enhancements of $2.4 million in FY15 • Developed the process for franchisee recruitment and established the strategy for new induction • Reviewed the national website to enhance conversion and search optimisation results • Implemented monthly sales meetings (my role-received the top result for value and importance to franchise businesses in the FY14 franchise survey – 76%) • Successfully implemented the national national promotion, enquiries to 1,900 for the month & conversions exceeding 25% for the next 3 months * Initially employed as National Sales and Business Performance Coach and promoted to the role of National Operations Manager within 12 months of tenure. Show less

    • Wellness and Fitness Services
    • 1 - 100 Employee
    • National Training Manager
      • Oct 2012 - Mar 2013

      Mooloolabar Key Responsibilities • Design and facilitation of the national training calendar across the entire network consisting of 200+ health clubs Australia wide Major Achievements • Designed, implemented and facilitated sales, leadership and marketing training workshops nationally to all club managers • Re-designed induction training and on-boarding program for all new managers and franchisees • Designed online training covering sales, marketing and leadership on the World Manager… Show more Key Responsibilities • Design and facilitation of the national training calendar across the entire network consisting of 200+ health clubs Australia wide Major Achievements • Designed, implemented and facilitated sales, leadership and marketing training workshops nationally to all club managers • Re-designed induction training and on-boarding program for all new managers and franchisees • Designed online training covering sales, marketing and leadership on the World Manager platform Show less

    • Host Health & Happiness Show
      • Feb 2012 - Oct 2012

      London, United Kingdom Interviews with mind-body & health leaders- experts & researchers from around the world.

Education

  • UNSW
    Bachelor of Social Science( Asian Studies), Japanese, Economics, Japanese Economics
    1992 - 1995
  • Fitness NSW/ Fitness Australia
    Fitness Leader & Personal Training Qualifications
    1995 - 2018
  • Australian Catholic University
    Negotiation Masters
    2015 - 2017
  • Resolution Institute
    Mediation Certification & National Accreditation, Negotiation
    2015 - 2015
  • Australian College of Hypnotherapy
    Diploma in Hypnotherapy, Hypnosis
    2009 - 2010
  • International College of Healing & Metaphysics
    Energetic Healing & Metaphysics
    2010 - 2010
  • Christopher Howard Training
    Master NLP Trainer & Hypnosis
    2008 - 2009
  • College of Complementary Medicine
    Shamanic Practice
    2009 - 2009
  • CHEK Institute
    CHEK Practitioner Level 1 & Lifestyle Coach Level II
    2003 - 2006
  • Academy if Sound
    Diploma, Sound Healing
    2016 -
  • NIDA
    Corporate Performance
    2002 - 2002
  • The Actor's College
    Acting for Camera
    2002 - 2002
  • Ascham School

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