Associate Director, Paid Social

• Feb 2023 - Present

Supervisor, Paid Social

• Aug 2021 - Jan 2023

Paid Social Manager

• Oct 2020 - Jul 2021

Client Strategy Manager

• Aug 2019 - Oct 2020

Accenture acquired Adaptly Accenture acquired Adaptly

Client Strategy Manager

• Sep 2016 - Aug 2019

• Created digital media strategies for financial services, CPG, retail, and entertainment clients with budgets ranging from $100k to $5M in order to drive results for the clients’ end business goals and maximize campaign efficiency • Planned and managed media buys across a variety of digital platforms (Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Google and Snapchat) according to client objectives & KPIs • Developed and analyzed reports and provided detailed insights & optimization recommendations to further improve upon campaign performance and success • Won Twitter’s Best Use of Creators Campaign for 2019 for a BlackRock initiative that utilized influencers to talk about financial health. This campaign achieved a 25% lift in awareness among those who engaged • Developed best practices collateral across platforms, campaign objectives and stages of the marketing funnel • Established & maintained strong working relationships across all social platforms to stay on top of alpha and beta opportunities Show less

Social Media Account Manager

• Mar 2016 - Sep 2016

• Managed the social platforms for client, NRG Energy, by posting organically & monitoring comments to ensure appropriate and helpful engagement with their customer community • Collaborated with strategists, designers, copywriters, and paid media managers to ensure organic social strategy and brand presence were cohesive across platforms • Promoted sponsorships with brands, including the NFL, through strategies such as live posting at events on behalf of the brand and running war rooms • Worked directly on the NRG brand team as an extension of the client team and collaborated closely with the decision makers to approve projects and facilitate progress Show less

Associate Manager, Client Development

• Jun 2015 - Feb 2016

• Managed day-to-day relationships for $600k book of business (CPG, agency & non-profitcustomers) and determined how NewsCred could help with clients’ overall marketing strategy• Directed onboarding of 14 CPG brands with 150+ users onto NewsCred’s SaaS platform• Participated in two company hackathons & presented final project pitches to board members• Designed the new process for client kickoff presentations

Customer Success Associate

• Sep 2014 - Jun 2015

• Supported the client services team & collaborated cross-functionally to help full customer base• Trained clients on NewsCred’s Content Marketing Cloud; solved implementation issues via Zendesk• Organized the global rollout for 7UP’s new website, developed a project plan and custom product documentation, QA tested the site and trained markets on the software & CMS• Recorded the software training video for all new hires

Social Media Manager

• Jan 2014 - Aug 2014

Kravetz PR is a boutique public relations firm in NY and LA with fashion, beauty and lifestyle clients. • Managed social strategy for clients, Kravetz PR & our founder’s non-profit, The Farley Project • Developed content calendars and controlled budget for paid social campaigns • Produced reports on the KPIs of implemented strategies & presented results to clients • Increased Kravetz PR’s Pinterest following by 54% • Designed all agency documents, including proposals, event invitations & social graphics Show less

Sales Associate

• Jun 2012 - Jun 2014

• Recommended merchandise and pitched Gap card enrollment to customers • Assisted managers with product markdowns, inventory & helped set up promotional displays • Recommended merchandise and pitched Gap card enrollment to customers • Assisted managers with product markdowns, inventory & helped set up promotional displays

Social Media Manager (Volunteer)

• Sep 2013 - Apr 2014

• Created tweets, Facebook and LinkedIn posts for @FindSpark to promote the #FindPassion Conference and drive ticket sales • Live-tweeted four conference sessions to 300+ attendees and 8000+ Twitter followers and blogged about a conference session • Managed a session room during the November 2013 #FindPassion conference at The New School and the April 2014 #FindSpark fashion conference at LIM College; introduced the speaker, monitored the discussion and Q&A • Created tweets, Facebook and LinkedIn posts for @FindSpark to promote the #FindPassion Conference and drive ticket sales • Live-tweeted four conference sessions to 300+ attendees and 8000+ Twitter followers and blogged about a conference session • Managed a session room during the November 2013 #FindPassion conference at The New School and the April 2014 #FindSpark fashion conference at LIM College; introduced the speaker, monitored the discussion and Q&A

Temp. Assistant Store Manager & Bookkeeper

• Sep 2013 - Jan 2014

I worked as a seasonal sales associate at the store since June 2010. When the Assistant Manager / Bookkeeper was leaving for maternity leave, I was asked to fill in for her role. I accepted this opportunity to save up to move New York. • Re-strategized the store's e-mail marketing campaigns, which doubled email open rate. • Managed billing, payroll and marketing for the store, and helped organize the relocation of the store in time for the busy holiday season. I worked as a seasonal sales associate at the store since June 2010. When the Assistant Manager / Bookkeeper was leaving for maternity leave, I was asked to fill in for her role. I accepted this opportunity to save up to move New York. • Re-strategized the store's e-mail marketing campaigns, which doubled email open rate. • Managed billing, payroll and marketing for the store, and helped organize the relocation of the store in time for the busy holiday season.

Social Media / Content Intern

• Apr 2012 - May 2013

The communications office strives to engage and inform current students, alumni, and prospective students through all mediums. • Helped increase Twitter followers by 60% and Facebook likes by 23.6% as the only student on the social media strategy team • Live-tweeted, videoed & photographed university events and communicated with followers • Tracked weekly KPIs & compared stats to similar colleges to provide content strategy proposals • Conceptualized a monthly Instagram contest, which improved engagement from current students on all social platforms • Curated and edited content on www.susqu.edu using RedDot CMS Show less

Sales & Marketing Director

• Jan 2012 - May 2013

Sterling Communications is a PRSSA nationally affiliated student-run PR firm. As Sales & Marketing Director: • Corresponded regularly with five local clients and liaised between clients, AMs & executive board • Supervised 10 account managers; coached them on managing teams, delegating & billing clients • Facilitated event evaluation project to gain feedback on our client's events, which we used to help improve future events Sterling Communications is a PRSSA nationally affiliated student-run PR firm. As Sales & Marketing Director: • Corresponded regularly with five local clients and liaised between clients, AMs & executive board • Supervised 10 account managers; coached them on managing teams, delegating & billing clients • Facilitated event evaluation project to gain feedback on our client's events, which we used to help improve future events

Recruitment Vice President

• Dec 2011 - Dec 2012

Susquehanna University's chapter of the national sorority recruits leaders, scholars & well-rounded women. • Planned our first 5K race event, which raised over $3200 for Ronald McDonald House Charities • Directed all marketing efforts for the chapter, including establishing our social media presence • Managed a team of four and delegated work to plan all recruitment events on campus • Outlined the comprehensive Marketing & Recruitment Plan for the 2012-2013 school year Susquehanna University's chapter of the national sorority recruits leaders, scholars & well-rounded women. • Planned our first 5K race event, which raised over $3200 for Ronald McDonald House Charities • Directed all marketing efforts for the chapter, including establishing our social media presence • Managed a team of four and delegated work to plan all recruitment events on campus • Outlined the comprehensive Marketing & Recruitment Plan for the 2012-2013 school year

Temp. Corporate Products Manager, Purchasing Department

• Jun 2010 - Aug 2010

• Corresponded with product representatives to get employees access to insurance programs • Organized contracts and user information for the company's 25 online insurance products • Redesigned Microsoft Access database system and developed a manual for future users • Analyzed past invoices to re-categorize $2 million of 2009 expenditures • Corresponded with product representatives to get employees access to insurance programs • Organized contracts and user information for the company's 25 online insurance products • Redesigned Microsoft Access database system and developed a manual for future users • Analyzed past invoices to re-categorize $2 million of 2009 expenditures