Shelby Cazeau, MBA
Marketing and Communications Project Coordinator at Northwestern University- Claim this Profile
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Bio
Credentials
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Google Analytics Advanced
GoogleDec, 2019- Oct, 2024 -
Google Analytics IQ
GoogleDec, 2019- Oct, 2024
Experience
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Northwestern University
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United States
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Higher Education
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700 & Above Employee
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Marketing and Communications Project Coordinator
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Aug 2022 - Present
• Create a weekly report of broadcast emails, postal mailings, and texting campaigns to submit to the VP’s Office • Manage/project lead marketing projects• Manage Smartsheet • Lead weekly production meetings • Share current freelance (photography and writing/editing) and transcript budget tracking monthly at production meetings• Serve as the ARD point person for Northwestern's Marketing Digital Asset Management System (MDAM)• Assist in coordinating video filming sessions and photo shoots, as needed• Help manage printers and production vendors, including requesting and tracking estimates and invoices for marketing projects• Create PowerPoint presentations (for marketing projects)• Coordinate vendor assessment and RFP process• Respond to ARD client requests for promotional products for branding approval
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GT Universe
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United States
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Advertising Services
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1 - 100 Employee
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Ad & Digital Media Manager
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May 2022 - Aug 2022
•Support the Event Lead in promoting company events on multiple event and community-based sites•Create content calendars to promote events via social media- before, during, and after •Assist in collaborations with videographers, radio stations, influencers, photographers, bands, etc.•Assist in the development of promotional materials, and review materials with graphic artist to ensure information is correct •Proof ads to ensure correct item/price is featured, correct grammar is used, and artwork is uploaded in time •Create comprehensive photo and sales recaps • Visit stores to take photos for comprehensive recaps or playbooks• Prepare selling materials, recaps, and playbooks• Pull sales data to tell the complete story of success to brands and stores
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Brand Activation Manager
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Sep 2021 - Apr 2022
•Organized 10+ specialty and multicultural marketing programs for Jewel-Osco, working with hundreds of brands through both large-scale events and single demos•Developed structured training and resources to communicate brand expectations for events and ensure consistency with demo activation experiences, improving overall sales of each brand•Scheduled 150-200 Field Managers/Brand Ambassadors according to brand needs•Led cross—departmental insight meetings with executive team, project managers, and digital creators, leveraging relationships and data to secure support for problem solving•Created detailed communication plans between retailer (Jewel-Osco) and all involved departments, ensuring client satisfaction •Served as primary contact for event issues, supporting brand ambassadors on site as necessary
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Brand Ambassador
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Feb 2021 - Aug 2021
Develop brand recognition by promoting the brand and product, while distributing samples and merchandise Educate customers and business partners by providing complete up-to-date information on products and values which make the company stand outProvide feedback to the Marketing and Product departments regarding customers’ requests
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Chicago Marketing, Inc
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Jun 2020 - Sep 2020
•Implemented face to face marketing and sales tactics to their prospective customers•Provided exceptional customer service in each presentation•Upgraded outdated telecommunication and wireless technology•Provided new cable, internet, and phone plans and options to consumers•Provided the newest tech products and help customers upgrade their home •Implemented face to face marketing and sales tactics to their prospective customers•Provided exceptional customer service in each presentation•Upgraded outdated telecommunication and wireless technology•Provided new cable, internet, and phone plans and options to consumers•Provided the newest tech products and help customers upgrade their home
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University of Illinois Chicago
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United States
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Higher Education
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700 & Above Employee
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Orientation Leader
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May 2018 - Sep 2018
Described tour points of interest to group members and responded to questions. Escorted individuals or groups on cruises, sightseeing tours, or through places of interest such as industrial establishments, public buildings, and art galleries. Conducted educational activities for incoming freshmen. Described tour points of interest to group members and responded to questions. Escorted individuals or groups on cruises, sightseeing tours, or through places of interest such as industrial establishments, public buildings, and art galleries. Conducted educational activities for incoming freshmen.
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Rich Township High School District 227
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Education Administration Programs
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1 - 100 Employee
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Public Relations Intern
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Jun 2016 - Oct 2016
Identified main client groups and audiences, determined the best way to communicate publicity information to them, and developed and implemented a communication plan.Developed and maintained the company's corporate image and identity, which includes the use of logos and signage.Evaluated advertising and promotion programs for compatibility with public relations efforts Identified main client groups and audiences, determined the best way to communicate publicity information to them, and developed and implemented a communication plan.Developed and maintained the company's corporate image and identity, which includes the use of logos and signage.Evaluated advertising and promotion programs for compatibility with public relations efforts
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Education
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2020 - 2021
University of Illinois Chicago
Master of Business Administration - MBA, Business Administration and Management, General -
2017 - 2020
University of Illinois Chicago
Bachelor of Science- Business Marketing, Business Marketing
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