Experience

Convosight

• India
• Software Development
• 100 - 200 Employee

• Product and Growth Manager

  • Feb 2022 - Present

  India Building product and marketing strategies to enhance the community marketing and community-building experience for enterprise brands like Amazon, ITC, Nestle, Reckitt, P&G, Unilever, etc.



The Earthen Express

• India
• Environmental Services

• Co-Founder

  • Aug 2021 - Present

  The Earthen Express is an initiative to stimulate meaningful conversations and experiential learning around green living and sustainability. We conduct experiential learning workshops, events, interviews and educational content.



Internshala

• India
• Education Administration Programs
• 700 & Above Employee

• Senior Marketing Manager

  • Jan 2021 - Nov 2021

  Launching products, features, and marketing campaigns to increase brand awareness, user acquisition and retention.

• Marketing Manager (Internshala Trainings)

  • Mar 2020 - Jan 2021

  India • Launched and owned the product, marketing and branding strategy of the brand. • Orchestrated a comprehensive redesign of sign-up pages, incorporating A/B testing and user surveys to ensure a seamless user experience; generated a 7% increase in revenue and a 12% increase in conversion rates. • Analyzed internal traffic and sales data, user surveys, and research to develop 50+ data-driven marketing initiatives and product optimizations resulting in a 103% increase in net revenue and a… Show more • Launched and owned the product, marketing and branding strategy of the brand. • Orchestrated a comprehensive redesign of sign-up pages, incorporating A/B testing and user surveys to ensure a seamless user experience; generated a 7% increase in revenue and a 12% increase in conversion rates. • Analyzed internal traffic and sales data, user surveys, and research to develop 50+ data-driven marketing initiatives and product optimizations resulting in a 103% increase in net revenue and a 111.73% increase in sales. • Managed and collaborated with cross-functional teams with design, data science, product, and customer team to launch new features, collect user feedback, and launch campaigns. • Led and established the partnership channel with corporates and universities for the business to drive sales and traffic. • Performed qualitative and quantitative research to devise a consolidated brand strategy. • Launched various branding initiatives in collaboration with influencers and partnered with icons like Viswanathan Anand, Anshu Gupta, etc.

• Employer Branding Manager

  • Jan 2018 - Feb 2020

  India • Led branding campaigns to create employer brand awareness and established HR metrics. Developed social media strategy and maintained company career-related presence on various social media channels.



DutyFreeList

• India
• Retail
• 1 - 100 Employee

• Marketing Intern

  • Nov 2017 - Dec 2017

  New Delhi Area, India • Researched and crafted social media strategies for Pinterest and Facebook from scratch. • Created chatbot using a third party (Octane.AI) to increase user engagement.



Collegedunia

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Relationship & Communication intern

  • Jun 2017 - Jul 2017

  New Delhi Area, India • Partnered with 28 regional and national level editorials to get the content published and generate backlinks



JCB India Ltd.

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Learning and Development Intern

  • Jun 2016 - Aug 2016

  Faridabad Area, India • Completed a project on ‘Effectiveness of Learning and Development process in Integrated Management System (JCB) • Designed and managed weekly training sessions for the skill development of the employees. • Collected feedback from the trainers and trainees and analysed them using excel to draw conclusions of the effectiveness of training sessions and find out improvement areas.