Marketing Director

• Mar 2022 - Present

Founder

• Jul 2017 - Mar 2022

Go to Market Strategies for Consumer products, Financial and Insurance Services. Go to Market Strategies for Consumer products, Financial and Insurance Services.

Business Unit Director

• Jun 2015 - Aug 2017

Role: To create a new business model sustainable and aligned with Company Purpose● I led a team of professionals to re define our business purpose and activities to serve better our customers. As a result of these efforts, the business grew in sales and made profits.

National Key Account Manager

• Mar 2013 - Jun 2015

Role : Lead Key Account Teams for Wal Mart and Convenience Stores● Based on Strategic Customers Plans we increased customer satisfaction, improved investment efficiency, and grew sales.● I played and active participation in the product innovation plan and pricing definition.● I implemented a tool to control Trade Investment among Key Account teams.

Director Corporate Marketing

• Oct 2011 - Mar 2013

Role: Develop future marketing leaders for the organization, based on world class marketing methodologies and soft skill development.I implemented the Marketing Playbook for Grupo Bimbo Globally.I developed a tool to evaluate Marketing team performanceI lead Marketing Councils for Bimbo Mega Brands

Marketing Director

• Oct 2007 - Sep 2011

Role: Create and Implement Marketing Strategy for Bimbo China. Lead new product development process and key account management guidelines.• Achieved Brand Awareness of 90% for Bimbo Brand.• CAGR above 30% • Trade Marketing strategies implementation • Successfully integrated two acquired companies, Million Land and Jing Hong Wei

Executive Marketing Manager

• Sep 1999 - Oct 2007

RoleNew Product DevelpmentBrand Marketing Strategy and Advertising Planning and Implementation

Bakeries and Foodservices Sales Manager

• Sep 1999 - Aug 2001

Role: To develop Bakeries and Food services market for frozen baked goods in Mexico Nationwide ● Successfully stablished commercial relationship with HEB, Wal Mart, Posadas Group, Marriot Hotels, IHG Hotels Role: To develop Bakeries and Food services market for frozen baked goods in Mexico Nationwide ● Successfully stablished commercial relationship with HEB, Wal Mart, Posadas Group, Marriot Hotels, IHG Hotels

Marketing Basic Trainee

• Mar 1996 - Sep 1999

Marketing Basic Trainee for Foodservices. Trained and Certified in HACCP, Coffee Quality Attributes, Vending Machines, Nestle Involvement and Commitment, Sales Training, New Product Development. Marketing Basic Trainee for Foodservices. Trained and Certified in HACCP, Coffee Quality Attributes, Vending Machines, Nestle Involvement and Commitment, Sales Training, New Product Development.