Camille de La Tullaye
Senior Consultant in Digital Transformation at WELIOM- Claim this Profile
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Bio
Céline Bouzeran
Camille a fait partie de mon équipe chez Puig pendant plus de 4 ans et en est devenue petit à petit un élément indispensable et précieux. Dans un environnement consacré au luxe où le contenu et le design sont souvent rois, Camille n'a jamais eu peur de s'investir dans des sujets digitaux complexes et sur le suivi de projets lourds qui pouvaient en effrayer plus d'un. Elle a en particulier développé son expertise autour du CRM, de l'analytics et du tracking, des refontes de sites web et mobile.... J'ai toujours pu m'appuyer sur sa rigueur, son autonomie et ses connaissances techniques, en la laissant suivre d'une main de faire le travail des nos agences web. Elle était particulièrement impliquée dans le lancement du programme CRM mobile "Les secrets de Nina" qui était un énorme challenge sur cette marque et par rapport à l'organisation de l'entreprise. Sa ténacité et son efficacité lui ont permis de remplir cette mission avec succès !
• Laura Pho Duc •
Camille joined Puig as an intern in 2011 based in Paris and then Barcelona. It was a pleasure to accompany her in the fast-learning experiences she had different digital projects management, different Brands, different managers... She grew up with the department since then and her capabilities have been enlarged through website development, social strategy & content, data analytics, media campaigns, crm program, mobile apps and not to mention brand content strategy & production. Camille has developed as well her management skills with indirect reporting (cross department, external suppliers...) and direct reporting (interns). I believe that Camille has achieved a lot in the last 5 years and she has a bright future to embrace still !
Céline Bouzeran
Camille a fait partie de mon équipe chez Puig pendant plus de 4 ans et en est devenue petit à petit un élément indispensable et précieux. Dans un environnement consacré au luxe où le contenu et le design sont souvent rois, Camille n'a jamais eu peur de s'investir dans des sujets digitaux complexes et sur le suivi de projets lourds qui pouvaient en effrayer plus d'un. Elle a en particulier développé son expertise autour du CRM, de l'analytics et du tracking, des refontes de sites web et mobile.... J'ai toujours pu m'appuyer sur sa rigueur, son autonomie et ses connaissances techniques, en la laissant suivre d'une main de faire le travail des nos agences web. Elle était particulièrement impliquée dans le lancement du programme CRM mobile "Les secrets de Nina" qui était un énorme challenge sur cette marque et par rapport à l'organisation de l'entreprise. Sa ténacité et son efficacité lui ont permis de remplir cette mission avec succès !
• Laura Pho Duc •
Camille joined Puig as an intern in 2011 based in Paris and then Barcelona. It was a pleasure to accompany her in the fast-learning experiences she had different digital projects management, different Brands, different managers... She grew up with the department since then and her capabilities have been enlarged through website development, social strategy & content, data analytics, media campaigns, crm program, mobile apps and not to mention brand content strategy & production. Camille has developed as well her management skills with indirect reporting (cross department, external suppliers...) and direct reporting (interns). I believe that Camille has achieved a lot in the last 5 years and she has a bright future to embrace still !
Céline Bouzeran
Camille a fait partie de mon équipe chez Puig pendant plus de 4 ans et en est devenue petit à petit un élément indispensable et précieux. Dans un environnement consacré au luxe où le contenu et le design sont souvent rois, Camille n'a jamais eu peur de s'investir dans des sujets digitaux complexes et sur le suivi de projets lourds qui pouvaient en effrayer plus d'un. Elle a en particulier développé son expertise autour du CRM, de l'analytics et du tracking, des refontes de sites web et mobile.... J'ai toujours pu m'appuyer sur sa rigueur, son autonomie et ses connaissances techniques, en la laissant suivre d'une main de faire le travail des nos agences web. Elle était particulièrement impliquée dans le lancement du programme CRM mobile "Les secrets de Nina" qui était un énorme challenge sur cette marque et par rapport à l'organisation de l'entreprise. Sa ténacité et son efficacité lui ont permis de remplir cette mission avec succès !
• Laura Pho Duc •
Camille joined Puig as an intern in 2011 based in Paris and then Barcelona. It was a pleasure to accompany her in the fast-learning experiences she had different digital projects management, different Brands, different managers... She grew up with the department since then and her capabilities have been enlarged through website development, social strategy & content, data analytics, media campaigns, crm program, mobile apps and not to mention brand content strategy & production. Camille has developed as well her management skills with indirect reporting (cross department, external suppliers...) and direct reporting (interns). I believe that Camille has achieved a lot in the last 5 years and she has a bright future to embrace still !
Céline Bouzeran
Camille a fait partie de mon équipe chez Puig pendant plus de 4 ans et en est devenue petit à petit un élément indispensable et précieux. Dans un environnement consacré au luxe où le contenu et le design sont souvent rois, Camille n'a jamais eu peur de s'investir dans des sujets digitaux complexes et sur le suivi de projets lourds qui pouvaient en effrayer plus d'un. Elle a en particulier développé son expertise autour du CRM, de l'analytics et du tracking, des refontes de sites web et mobile.... J'ai toujours pu m'appuyer sur sa rigueur, son autonomie et ses connaissances techniques, en la laissant suivre d'une main de faire le travail des nos agences web. Elle était particulièrement impliquée dans le lancement du programme CRM mobile "Les secrets de Nina" qui était un énorme challenge sur cette marque et par rapport à l'organisation de l'entreprise. Sa ténacité et son efficacité lui ont permis de remplir cette mission avec succès !
• Laura Pho Duc •
Camille joined Puig as an intern in 2011 based in Paris and then Barcelona. It was a pleasure to accompany her in the fast-learning experiences she had different digital projects management, different Brands, different managers... She grew up with the department since then and her capabilities have been enlarged through website development, social strategy & content, data analytics, media campaigns, crm program, mobile apps and not to mention brand content strategy & production. Camille has developed as well her management skills with indirect reporting (cross department, external suppliers...) and direct reporting (interns). I believe that Camille has achieved a lot in the last 5 years and she has a bright future to embrace still !
Experience
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WELIOM
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France
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant in Digital Transformation
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Sep 2021 - Present
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Fresenius Kabi
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Germany
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Pharmaceutical Manufacturing
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700 & Above Employee
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International Digital Manager for ELAMA (Europe, LAM, Middle East, Africa)
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Nov 2018 - Aug 2021
In charge of guiding, supporting and controlling local digital strategies and projects addressing HCPs, patients & Sales forces in the 40 countries of the region. Digital transformation: - Definition of the marketing & sales digital strategy for the region - Support to BUs & countries to deploy this strategy adapting to local realities - Digital education for regional and local marketing and sales teams - Product manager for online patient support programs - Support to… Show more In charge of guiding, supporting and controlling local digital strategies and projects addressing HCPs, patients & Sales forces in the 40 countries of the region. Digital transformation: - Definition of the marketing & sales digital strategy for the region - Support to BUs & countries to deploy this strategy adapting to local realities - Digital education for regional and local marketing and sales teams - Product manager for online patient support programs - Support to countries in choosing the projects to deploy and their set up - Follow up of regional and local projects (definition, development, analysis) for their optimization. Show less In charge of guiding, supporting and controlling local digital strategies and projects addressing HCPs, patients & Sales forces in the 40 countries of the region. Digital transformation: - Definition of the marketing & sales digital strategy for the region - Support to BUs & countries to deploy this strategy adapting to local realities - Digital education for regional and local marketing and sales teams - Product manager for online patient support programs - Support to… Show more In charge of guiding, supporting and controlling local digital strategies and projects addressing HCPs, patients & Sales forces in the 40 countries of the region. Digital transformation: - Definition of the marketing & sales digital strategy for the region - Support to BUs & countries to deploy this strategy adapting to local realities - Digital education for regional and local marketing and sales teams - Product manager for online patient support programs - Support to countries in choosing the projects to deploy and their set up - Follow up of regional and local projects (definition, development, analysis) for their optimization. Show less
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MRM Paris
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France
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Advertising Services
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1 - 100 Employee
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Senior Customer Experience & Digital Projects Manager
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Sep 2016 - Oct 2018
Clients: Pernod Ricard MENA, L'Oréal Luxe Europe, Lancôme, L'Oréal Active Cosmetics, Continental, IMH - Projects scope definition: analysis of clients' needs & projects framing - Strategic recommendation, action plan and communication plan definition - Implementation and follow up of projects: planning, financial management, staffing, quality, UX, functional specifications - Coordination of creative, technical and data teams - Client relationship management - Performance… Show more Clients: Pernod Ricard MENA, L'Oréal Luxe Europe, Lancôme, L'Oréal Active Cosmetics, Continental, IMH - Projects scope definition: analysis of clients' needs & projects framing - Strategic recommendation, action plan and communication plan definition - Implementation and follow up of projects: planning, financial management, staffing, quality, UX, functional specifications - Coordination of creative, technical and data teams - Client relationship management - Performance analysis: KPIs definition, analysis of e-commerce databases and of on going projects' results Show less Clients: Pernod Ricard MENA, L'Oréal Luxe Europe, Lancôme, L'Oréal Active Cosmetics, Continental, IMH - Projects scope definition: analysis of clients' needs & projects framing - Strategic recommendation, action plan and communication plan definition - Implementation and follow up of projects: planning, financial management, staffing, quality, UX, functional specifications - Coordination of creative, technical and data teams - Client relationship management - Performance… Show more Clients: Pernod Ricard MENA, L'Oréal Luxe Europe, Lancôme, L'Oréal Active Cosmetics, Continental, IMH - Projects scope definition: analysis of clients' needs & projects framing - Strategic recommendation, action plan and communication plan definition - Implementation and follow up of projects: planning, financial management, staffing, quality, UX, functional specifications - Coordination of creative, technical and data teams - Client relationship management - Performance analysis: KPIs definition, analysis of e-commerce databases and of on going projects' results Show less
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Puig
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Spain
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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International Digital Marketing & CRM Project Manager - Nina Ricci & Valentino fragrances
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Mar 2012 - Aug 2016
- Definition of brands digital, CRM & loyalty strategy, objectives and action plan. - Projects Implementation and coordination - Product owner for e-CRM program - International coordination: strategic support to PUIG markets to implement international strategies and help local activations set up. - Analysis of brands' performances in digital: definition of KPIs, statistics analysis. - Team management - Internal Strategic digital… Show more - Definition of brands digital, CRM & loyalty strategy, objectives and action plan. - Projects Implementation and coordination - Product owner for e-CRM program - International coordination: strategic support to PUIG markets to implement international strategies and help local activations set up. - Analysis of brands' performances in digital: definition of KPIs, statistics analysis. - Team management - Internal Strategic digital advice www.ninaricci.com www.parfums.valentino.com www.facebook.com/nina https://itunes.apple.com/fr/app/les-secrets-de-nina/id980257069 https://play.google.com/store/apps/details?id=com.ninaricci.appcrm
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International Junior Digital Project Manager
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Feb 2011 - Feb 2012
- Implementation and coordination of the internet projects - International coordination: strategic support to PUIG markets to implement the international and local digital strategies. - Creation of pilote documents - Monthly animation of brands websites & social networks - Analyze of the Internet buzz - Development of competitive benchmarks
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ODISO - M6 Web
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France
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Internet
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1 - 100 Employee
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External Consultant
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Jul 2010 - Dec 2010
- Marketing study for the launch of a new IT management service. - Study of the IT organization in the less than 50 employees companies in the North region of France. - Delivery of a full report (Executive summary, high level recommendations, Definition of pre-requisite, High level requirements) - Thanked the CIO for bringing new ideas and essential information to the company. - Marketing study for the launch of a new IT management service. - Study of the IT organization in the less than 50 employees companies in the North region of France. - Delivery of a full report (Executive summary, high level recommendations, Definition of pre-requisite, High level requirements) - Thanked the CIO for bringing new ideas and essential information to the company.
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Agence Hopscotch
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France
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Public Relations and Communications Services
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100 - 200 Employee
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Junior Project Manager
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May 2009 - Jul 2009
- Coordination of the organization of French "Semaine du Goût 2009" with all the 500 participating restaurants and 700 Chiefs. - Creation, in relation with different partners (agriculture ministry, schools, universities,...), a book explaining the interest of this week and giving information about every day nutrition dedicated to children - Coordination of the organization of French "Semaine du Goût 2009" with all the 500 participating restaurants and 700 Chiefs. - Creation, in relation with different partners (agriculture ministry, schools, universities,...), a book explaining the interest of this week and giving information about every day nutrition dedicated to children
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Aéroport Nantes Atlantique
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Région de Nantes, France
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B to B Sales Position
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Jun 2008 - Jul 2008
- Contact companies linked to the industry of travel in the area of Nantes - Invite them to drive their website's users to the Nantes Airport's website - Discuss how the link to the airport will appear on their website - Contact companies linked to the industry of travel in the area of Nantes - Invite them to drive their website's users to the Nantes Airport's website - Discuss how the link to the airport will appear on their website
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Education
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2006 - 2011
IÉSEG School of Management
Master 2, Management -
2010 - 2010
Uniwersytet Jagielloński w Krakowie
Erasmus, Public affairs -
2008 - 2009
Université du Québec à Rimouski
Student exchange, Administration
Community
