Sandra Francesca Marino

Product Marketing Manager at B2Book.net
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Contact Information
us****@****om
(386) 825-5501
Location
Rome, Latium, Italy, IT

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Credentials

  • Advanced Google Analytics
    Google Analytics Accademy
    Jul, 2018
    - Oct, 2024
  • Google Digital Garage
    Digital Marketing Google Certification
    May, 2018
    - Oct, 2024
  • Digital Marketing Fundamentals
    City, University of London

Experience

    • Italy
    • Hospitality
    • 1 - 100 Employee
    • Product Marketing Manager
      • Dec 2020 - Present

    • CRM & Social Media Specialist
      • Jul 2019 - Present

      - Managing and setting up Zendesk customer support platform - Keeping records of customer interactions, processing customer accounts and file documents - CRM by using Pipedrive platform - Maintaining and building client relationships- Identifying, developing, evaluating marketing strategy- Participating in the strategy, development, implementation and ongoing administration of online marketing campaigns and programs- Participating in promotional activities and trade shows- Preparing reports- Content writing (marketing campaign, newsletter, email marketing) by using marketing automation platforms as Mailjet and Autopilot- Building and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification- Generating, editing, publishing and sharing daily content (original text, images, video) that builds meaningful connections and encourages community members to take action- Setting up and optimizing company pages within each platform to increase the visibility of company’s social content Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Fashion Digital Marketing, Social Media & Creative Content Trainee
      • Apr 2019 - Jul 2019

      - Marketing Assistant at "Make it British Live" providing information about the business gathering new potential client contacts. - Provided support and assistance for a variety of communications and marketing initiatives including developing marketing materials for the business. - Published regular content across Twitter, Facebook, Instagram to increase social media presence - Managed marketing automation platforms as Mailchimp (email marketing, landing page, newsletter, CRM) -Created and developed an Instagram Guide Line for the company following the Brand Strategy - Pitching interesting ideas and topics for blog and social media content to reach and engage the target audience - Created interesting blog/vlogs content for website and social media platforms to increase followers and drive traffic to website - Managed and edited mages/video for social media/marketing campaigns - Continually monitoring relevant competitors and inspiration sources - Assisted monthly Fashion Angel networking events Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Customer Assistant / Brand Ambassador at Joseph Essential
      • Apr 2018 - Jul 2019

      - Achieved the goal to work in one of the world's largest and most famous luxury department stores - Successfully overcome a weekly personal sales target (£ 11.000) after few weeks in the company - Improved how to provide a strong luxury customer service, helped with queries/complaints remaining professional at all times - Top Seller of the company by making around £100.000 in two months - Achieved the goal to work in one of the world's largest and most famous luxury department stores - Successfully overcome a weekly personal sales target (£ 11.000) after few weeks in the company - Improved how to provide a strong luxury customer service, helped with queries/complaints remaining professional at all times - Top Seller of the company by making around £100.000 in two months

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Key Holder
      • Nov 2016 - Apr 2018

      Worked as Key Holder with a successfully and hardworking team focusing on a strong and unique customers service. - Supported Store Manager with new staff training and taking care of the shop floor - Achieved sales targets in line with KPI objectives (high Conversion Rate, UPT and ATV) - Recognised as top assistant on products knowledge and bra fitting service (trainer) - Experienced in using effective selling techniques, capable of Up-Selling and Cross-Selling - Top seller prize making transaction over £1000 Show less

    • United Kingdom
    • Advertising Services
    • Junior Digital Marketing Internship
      • Sep 2017 - Dec 2017

      - Gained deep understanding and knowledge across the creative process in areas including website updates, website promotions, lead generation. - Built an understanding of customers and clients requirements - Contributed in creating an Italian Finance website (www.lixiinvest.com) - Built a landing page promoting a skincare product launched in the UK and US market (www.skincaredrinking.com) - Gained deep understanding and knowledge across the creative process in areas including website updates, website promotions, lead generation. - Built an understanding of customers and clients requirements - Contributed in creating an Italian Finance website (www.lixiinvest.com) - Built a landing page promoting a skincare product launched in the UK and US market (www.skincaredrinking.com)

    • United Kingdom
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Assistant
      • Apr 2016 - Aug 2016

      - Effectively handled cash register (including POS systems) to perform financial transactions - Promoted the brand and offered positive customer service - Took inventory of and placed orders maintaining a functional stock of supplies - Effectively handled cash register (including POS systems) to perform financial transactions - Promoted the brand and offered positive customer service - Took inventory of and placed orders maintaining a functional stock of supplies

    • Sales Assistant
      • Apr 2015 - Aug 2015

      Planned and executed sales strategies and focused heavily on building a rapport with our clients which lead to repeat business. - Constantly earned management recognition for excellence and productivity as Sale Associate - Ensured store visual standards were maintained to enable customers ease shopping - Provided a high level of customer service at all times Planned and executed sales strategies and focused heavily on building a rapport with our clients which lead to repeat business. - Constantly earned management recognition for excellence and productivity as Sale Associate - Ensured store visual standards were maintained to enable customers ease shopping - Provided a high level of customer service at all times

    • Assistant Manager
      • Jul 2013 - Sep 2013

      - In charge of my own section of the restaurant, my own team and responsible for overseeing and monitoring all aspects of the customers' experience. - Learned the importance of listening, being patient and having a calm attitude and a genuine desire to provide the best customer care. - In charge of my own section of the restaurant, my own team and responsible for overseeing and monitoring all aspects of the customers' experience. - Learned the importance of listening, being patient and having a calm attitude and a genuine desire to provide the best customer care.

    • Volunteer, National Civil Service
      • Jul 2012 - Jul 2013

      Volunteer for the National Civil Service at "Ospedale Generale Provinciale di Macerata" (Italy). - Dealt with administrative and procedural tasks and kept patient's medical records in order using databases. - Worked as a first point of contact for urgent medical problems as an outpatient and secretary at a pre-­surgical clinic of the Department of Anaesthesia and Intensive care and at a neurologic clinic. - Improved patients experience at first point of contact. - Attended courses on resuscitation and how to perform defibrillation with Automated External Defibrillator (AED). Show less

    • Research Services
    • 100 - 200 Employee
    • Office Assistant
      • Jan 2013 - Jun 2013

      Worked as an office assistant at my university whilst I attended the National Civil Service. Responsible for answering emails, telephone calls, managing deliveries and looking after staff diaries. - Developed strong planning and organisational skills with a sense of priority for deadlines and attention to details - Supported lecturers with powerpoint presentations and any IT issues - Provided exceptional support to students and third party queries which increased overall efficiency by 30%. Show less

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Waitress
      • Apr 2012 - Jul 2012

      One of three part time jobs I had whilst I was at university - Gained real work experience and independence. I supported myself financially during my university years. - Learned how to juggle between my lectures at the University and one or two daily shifts at the restaurant. - Responsible for handling cash and resolving customer complaints. One of three part time jobs I had whilst I was at university - Gained real work experience and independence. I supported myself financially during my university years. - Learned how to juggle between my lectures at the University and one or two daily shifts at the restaurant. - Responsible for handling cash and resolving customer complaints.

Education

  • City, University of London
    Certificate, Digital Marketing
  • Westminster Kingsway College
    Esol Course, English
    2015 - 2016
  • Università degli Studi di Macerata
    Bachelor's degree, Communication and Marketing
  • Volunteer, National Civil Service - Italy
    2012 - 2013
  • Liceo Linguistico "G. Comi" - Italy
    A levels, Languages

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