Experience

Miele GB

• United Kingdom
• Manufacturing
• 100 - 200 Employee

• Head Of Digital

  • Feb 2022 - Present



CASIO UK

• United Kingdom
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Digital & CRM

  • Jan 2020 - Feb 2022



Bremont Watch Company

• United Kingdom
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Global Digital & CRM Manager

  • Jul 2017 - Jan 2020

  CRM - Defined and developed the CRM processes for the business to optimise the use of customer data, informing critical business decisions and driving database growth. - Managing the life cycle communications with owners, identifying key touch points and repurchase indicators. - Designed a new client prospecting process, improving conversion and lifetime value. - Developed reporting to measure team and individual performance against KPIs by region and customer… Show more CRM - Defined and developed the CRM processes for the business to optimise the use of customer data, informing critical business decisions and driving database growth. - Managing the life cycle communications with owners, identifying key touch points and repurchase indicators. - Designed a new client prospecting process, improving conversion and lifetime value. - Developed reporting to measure team and individual performance against KPIs by region and customer type. e-Commerce - Implemented and managed a new website platform and structure alongside appropriate processes to introduce transactional websites in both UK and US markets. - Built and delivered a promotional plan to drive online sales and offline prospects for all regions. - Met all sales targets since launch Customer Insight & Segmentation - Analysing customer data to develop purchaser profiles. Utilising this insight, I have been able to segment our audience to tailor messaging and inform business decisions. - Producing reports to provide attribution and analysis of the success of individual marketing activity. Wholesale Partner e-Commerce - Responsible for the consistent merchandising, content and asset deployment across multiple non owned branded stores, with co-op promotion to support these stores. Digital Promotion & Communication - Responsible for all global digital promotion, including paid social advertising, paid search, google shopping, email and SEO. - Optimised automated email programmes and solo promotional emails to drive high engagement levels through personalisation and targeted content. Show less CRM - Defined and developed the CRM processes for the business to optimise the use of customer data, informing critical business decisions and driving database growth. - Managing the life cycle communications with owners, identifying key touch points and repurchase indicators. - Designed a new client prospecting process, improving conversion and lifetime value. - Developed reporting to measure team and individual performance against KPIs by region and customer… Show more CRM - Defined and developed the CRM processes for the business to optimise the use of customer data, informing critical business decisions and driving database growth. - Managing the life cycle communications with owners, identifying key touch points and repurchase indicators. - Designed a new client prospecting process, improving conversion and lifetime value. - Developed reporting to measure team and individual performance against KPIs by region and customer type. e-Commerce - Implemented and managed a new website platform and structure alongside appropriate processes to introduce transactional websites in both UK and US markets. - Built and delivered a promotional plan to drive online sales and offline prospects for all regions. - Met all sales targets since launch Customer Insight & Segmentation - Analysing customer data to develop purchaser profiles. Utilising this insight, I have been able to segment our audience to tailor messaging and inform business decisions. - Producing reports to provide attribution and analysis of the success of individual marketing activity. Wholesale Partner e-Commerce - Responsible for the consistent merchandising, content and asset deployment across multiple non owned branded stores, with co-op promotion to support these stores. Digital Promotion & Communication - Responsible for all global digital promotion, including paid social advertising, paid search, google shopping, email and SEO. - Optimised automated email programmes and solo promotional emails to drive high engagement levels through personalisation and targeted content. Show less



The Racecourse Association

• Ascot, Berkshire

• Marketing & Digital Lead

  • Jan 2015 - Jan 2017

  As part of the association representing all UK racecourses I worked closely with central bodies and all 58 racecourses to deliver promotions, sponsorship, customer engagement and retention strategies. Including: The Racegoers Club – The Official Fan Club of British Racing A non-profit organisation providing unrivalled fan access to horse racing, including events, VIP experiences, horse ownership groups and regular communications. Responsible for the modernisation agenda, including… Show more As part of the association representing all UK racecourses I worked closely with central bodies and all 58 racecourses to deliver promotions, sponsorship, customer engagement and retention strategies. Including: The Racegoers Club – The Official Fan Club of British Racing A non-profit organisation providing unrivalled fan access to horse racing, including events, VIP experiences, horse ownership groups and regular communications. Responsible for the modernisation agenda, including a new strategic and digital plan. Revenues increased 20% and retention improved 12%. Responsible for: - Relaunching the branding, public e-commerce & secure membership website. - Integrating a customised Salesforce CRM with the website - Analysing customer data to tailor new products, communications and digital plans - Social Media management both in public and private groups - Organising and hosting various events including high profile personalities and members - Introducing customer segmentation to inform a targeted advertising and communication strategy Promotional and Sponsorship Partners - Reviewed and modernise the promotional strategy using data and customer insights to analyse the value of racing to potential partners and key customer segments. - Implemented a new strategy for promotion with key partners, including managing the exit from unprofitable promotional partnerships. - Delivered persuasive presentations to key senior stakeholders of new strategy - Analysed performance of promotional partners and manage relationships to improve results. Show less As part of the association representing all UK racecourses I worked closely with central bodies and all 58 racecourses to deliver promotions, sponsorship, customer engagement and retention strategies. Including: The Racegoers Club – The Official Fan Club of British Racing A non-profit organisation providing unrivalled fan access to horse racing, including events, VIP experiences, horse ownership groups and regular communications. Responsible for the modernisation agenda, including… Show more As part of the association representing all UK racecourses I worked closely with central bodies and all 58 racecourses to deliver promotions, sponsorship, customer engagement and retention strategies. Including: The Racegoers Club – The Official Fan Club of British Racing A non-profit organisation providing unrivalled fan access to horse racing, including events, VIP experiences, horse ownership groups and regular communications. Responsible for the modernisation agenda, including a new strategic and digital plan. Revenues increased 20% and retention improved 12%. Responsible for: - Relaunching the branding, public e-commerce & secure membership website. - Integrating a customised Salesforce CRM with the website - Analysing customer data to tailor new products, communications and digital plans - Social Media management both in public and private groups - Organising and hosting various events including high profile personalities and members - Introducing customer segmentation to inform a targeted advertising and communication strategy Promotional and Sponsorship Partners - Reviewed and modernise the promotional strategy using data and customer insights to analyse the value of racing to potential partners and key customer segments. - Implemented a new strategy for promotion with key partners, including managing the exit from unprofitable promotional partnerships. - Delivered persuasive presentations to key senior stakeholders of new strategy - Analysed performance of promotional partners and manage relationships to improve results. Show less



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Jun 2012 - Jan 2015

  - E-Commerce growth delivering 6 fold increase in sales in 18 months. - Website redesign and CMS implementation, improving visitor numbers by 22% and conversions to sales events by 5.4% - Content Creation and Management, improving engagement by 19% and conversion to sales opportunities by over 8% across the site. - Outbound lead generation delivering 7x ROI - Social Media Management, including developing strategy and tone of voice, with engagement over 7% - SEO, PPC & GDN work… Show more - E-Commerce growth delivering 6 fold increase in sales in 18 months. - Website redesign and CMS implementation, improving visitor numbers by 22% and conversions to sales events by 5.4% - Content Creation and Management, improving engagement by 19% and conversion to sales opportunities by over 8% across the site. - Outbound lead generation delivering 7x ROI - Social Media Management, including developing strategy and tone of voice, with engagement over 7% - SEO, PPC & GDN work to drive traffic and conversion, delivering 19.5% conversion and increase in engagement of 31% across platforms - CRM Process implementation and development to drive sales opportunity conversion increases of 5%, worth over £250k.

• eBusiness Marketing Executive

  • Nov 2011 - Jun 2012

  e-Business role in 3M Industrial Tapes & Adhesives Division.

• Marketing Executive

  • Nov 2009 - Nov 2011

  • Maximise market share and margin in a static or negative sales growth market • New product launches - both imported NPI and new to market products • New product range introduction to the UK market • Large Project Management and Delivery (2012 Olympics opportunity) to deliver sales and position new products • Marketing Planning & Marcomms. Delivering two full marketing plans and various communications e.g. exhibitions and seminars • E-Marketing incl. SEO, campaign analysis and… Show more • Maximise market share and margin in a static or negative sales growth market • New product launches - both imported NPI and new to market products • New product range introduction to the UK market • Large Project Management and Delivery (2012 Olympics opportunity) to deliver sales and position new products • Marketing Planning & Marcomms. Delivering two full marketing plans and various communications e.g. exhibitions and seminars • E-Marketing incl. SEO, campaign analysis and new website development and creation

• Area Sales Manager

  • Oct 2007 - Nov 2009

  Key Account Management Managing one of the largest key accounts in the business, I was responsible for the development of sales and margin within the account. My relationship management was critical to ensuring a lasting and positive partnership with this customer, delivering record sales and introducing cutting edge technology into the account. My collaborative way of working ensured strong sales growth and greater openness and integration of our companies to mutual benefit. End User… Show more Key Account Management Managing one of the largest key accounts in the business, I was responsible for the development of sales and margin within the account. My relationship management was critical to ensuring a lasting and positive partnership with this customer, delivering record sales and introducing cutting edge technology into the account. My collaborative way of working ensured strong sales growth and greater openness and integration of our companies to mutual benefit. End User Sales Role I was responsible for all end user sales across Wales and a third of England, regularly liaising with regional government agencies and national contractors to articulate the value of our product and service offering. I dealt with all levels of these agencies, working closely with senior engineers and directors to local construction crew. Strong communication and delivery were critical to this role, along with excellent relationship management and presentation skills.

• Marketing Assistant

  • Jul 2005 - Sep 2007