Content & Social Media Lead

• Nov 2019 - Present

Social Media Strategist

• Apr 2015 - Nov 2019

Senior manager of the social media team, developing and implementing social media strategies and content plans. This includes developing both organic and paid social media campaigns, building up audiences across platforms and exploring new, innovative approaches for social media content. This role is part of the wider Communications team but also worked across other areas of the business where social media can add value such as helpline, support and research. Acted as an in-house social media expert to support both colleagues and supporters in how they can best use social media as well as managed a Social Media Officer and a Community Manager to assist in delivering the day-to-day management of accounts on Facebook, Twitter, LinkedIn and Instagram, along with our own website-based community forum. Took on wider responsibility of working on developing a more integrated and structured marketing & communications project process, such as briefing and planning using agile project management principles. I was a project lead across a number of Communications projects, including leading the communications team work for our annual ‘CF Week' and 'Wear Yellow Day’ from 2016-2019, our activities for the London Marathon every year, the implementation of GDPR in 2018 and a successful tie-in campaign with the Hollywood film 'Five Feet Apart in Spring 2019.

Social Media Executive

• Jul 2013 - Apr 2015

Responsible for the development and the ongoing deployment of social media strategy for the Trust, across all relevant social media platforms covering Facebook, Twitter, LinkedIn, Google+, YouTube, as well as working on our own phpBB forum and our Blogspot blog. Core focus is promoting the Cystic Fibrosis Trust's brand and online community with a view to get people involved in a variety of activities like fundraising, campaigning and raising awareness.

Marketing Executive

• Dec 2012 - Mar 2013

Marketed IT services and print solutions through social media channels like LinkedIn along with email, direct mail and telemarketing. This was in order to generate sales leads from both cold and warm audiences. I also worked with clients to develop similar marketing options for them, including utilising social media. Marketed IT services and print solutions through social media channels like LinkedIn along with email, direct mail and telemarketing. This was in order to generate sales leads from both cold and warm audiences. I also worked with clients to develop similar marketing options for them, including utilising social media.

Communications Executive

• Jan 2011 - Oct 2012

Promoted at six month review to newly created senior marketing and fundraising role which saw me become part of the management team. My remit was to oversee the marketing of the organisation and its three subsidiaries to businesses, local and central government, other charities and potential service users through a wide variety of marketing approaches. I was made redundant from this role in May 2012 following a restructuring.

Communications Assistant

• Aug 2010 - Jan 2011

Assisted management team through working on marketing and PR campaigns aimed at promoting the organisation through advertising, press releases, brand development and initiating use of online marketing opportunities.

Campaigns Assistant

• Mar 2010 - May 2010

I volunteered in general support role as part of General and Local Election Campaign team for 3 months to keep my skills fresh while I sought paid employment following the loss of my previous role. Contributed to winning 45.9% of the vote and the parliamentary seat in Portsmouth South; 20.1% of the vote in Portsmouth North, coming third; and a 38.5% share of the vote across the City, maintaining majority control of the council. I volunteered in general support role as part of General and Local Election Campaign team for 3 months to keep my skills fresh while I sought paid employment following the loss of my previous role. Contributed to winning 45.9% of the vote and the parliamentary seat in Portsmouth South; 20.1% of the vote in Portsmouth North, coming third; and a 38.5% share of the vote across the City, maintaining majority control of the council.

Advertising Executive

• Nov 2008 - Jan 2010

As the lone Advertising Executive my role was to follow up leads generated by the three-person sales team and work with clients or their marketing teams to obtain the information required to produce their advert, then develop it into copy and liaise with the designer to create the advert both in print and online. As the lone Advertising Executive my role was to follow up leads generated by the three-person sales team and work with clients or their marketing teams to obtain the information required to produce their advert, then develop it into copy and liaise with the designer to create the advert both in print and online.

Office Assistant

• Aug 2008 - Nov 2008

Dealt with enquires face-to-face and via phone.Maintained local party databases.Produced campaign and training materials.Operated and maintained RISO printing machines and folding machines. Dealt with enquires face-to-face and via phone.Maintained local party databases.Produced campaign and training materials.Operated and maintained RISO printing machines and folding machines.

Receptionist

• Sep 2007 - May 2008

First point of contact for clients, some of who were upset, angry or in distress.Assessed whether clients’ problems required referring to advisers.Collected client details, entered them onto database and made appointments using in-built diary.Assisted line manager in constructing reports to regulatory bodies and professional associations. First point of contact for clients, some of who were upset, angry or in distress.Assessed whether clients’ problems required referring to advisers.Collected client details, entered them onto database and made appointments using in-built diary.Assisted line manager in constructing reports to regulatory bodies and professional associations.

Administration Assistant

• Jul 2006 - Aug 2006

Organised and filed confidential case files, including opening cases.Prepared case files for judges and court sessions.Entered data and corresepondences from case files on to specialist legal database.Sorted post and recorded any monies received.Dealt with enquiries from claimants, defendants and legal professionals.Liaised with claimants, defendants and legal professionals regarding court matters.Operated switchboard and set up conference calls, including telephone hearings for both Crown Court and County Court proceedings.