Experience

Noë & Associates

• United States
• Design Services
• 1 - 100 Employee

• Account Director

  • Mar 2023 - Present



Pixel

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Oct 2021 - Feb 2023

  Services: Digital Media, Paid Media, Production, and Experiential Client: Canon Services: Digital Media, Paid Media, Production, and Experiential Client: Canon



Praytell

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Dec 2020 - Oct 2021

  Social Media, Digital Media, and Experiential Industries: Tech, Real Estate, Non-Profit Clients: Honda, Tishman Speyer, Nutanix, The Drinkworks Home Bar by Keurig

• Account Manager

  • Dec 2019 - Dec 2020

  Services: PR, Social and Digital MediaIndustries: Tech, Health, Non-Profit Clients: The Drinkworks Home Bar by Keurig, Aktana, Invisible Ink Tattoo Removal, DKMS (Bone Marrow Registry)

• Senior Account Strategist

  • Aug 2018 - Dec 2019

  Services: PR, Social and Digital MediaIndustries: Tech, CPG Clients: Waze, Wicked Weed Brewing (AB InBev), The Drinkworks Home Bar by Keurig, Brother Sewing Machines

• Account Strategist

  • Nov 2016 - Aug 2018

  Services: PR and Social MediaIndustries: Tech, CPG, Health Clients: Waze, Spiked Seltzer (AB InBev), Amino Health, Vivino



Red Fuse Communications

• United States
• Advertising Services
• 100 - 200 Employee

• Content Strategist

  • Sep 2016 - Nov 2016



Coveo Qubit.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Freelance Global Communications Manager

  • Feb 2016 - Aug 2016

  Built community engagement strategy from the ground up and established lead generation and reporting strategies to showcase the impact of social media Coordinated with journalists, PR execs and clients to place articles in tier one and trade publications like Recode, Retail Touch Points, Internet Retailer, Huffington Post, Mashable, and Tech Crunch Organized prospecting events including vetting vendors and venues as well as arranging and executing internal events In 3 months grew communities 20%, drove 400% increase in qualified prospects acquired via organic social, and increased website and blog views 350% Developed company wide communications systems and implemented the launch of an internal news portal Created tracking documents and bi-weekly reports to keep the c-suite and marketing teams informed about PR wins Executed paid social media campaigns to raise company and campaign awareness Educated and collaborated with c-suite and sales teams to establish effective social selling practices Qubit is the pioneer in delivering data-first customer experiences. We’re trusted to deliver real impact to the bottom line for the biggest brands in ecommerce including TOPSHOP, Uniqlo, Net a Porter, and Staples. Whether it’s acting on data science or creating highly targeted personalizations, we fuel innovation and ensure marketers are never held back by digital roadblocks. Show less



DEVRIES GLOBAL

• Public Relations and Communications Services
• 100 - 200 Employee

• Freelance Social Media Manager and Social Strategist

  • Nov 2015 - Feb 2016

  Community managed CPG and beauty communities including Pantene, wet n’wild, SWASH and Wella Professionals Constructed the social strategy and playbook for the US launch of an international beauty brand Community managed CPG and beauty communities including Pantene, wet n’wild, SWASH and Wella Professionals Constructed the social strategy and playbook for the US launch of an international beauty brand



ABC Languages NYC

• Higher Education
• 1 - 100 Employee

• Freelance Marketing Manager

  • Sep 2014 - Feb 2016

  Responsible for all media outreach and marketing initiatives for New York-based language school Oversee content development, deployment, and analytics for the company Facebook, Twitter & Google+ pages Project manage all aspects of the company’s new website, including design, content strategy, and illustrations Author marketing plans to increase sales and awareness Responsible for all media outreach and marketing initiatives for New York-based language school Oversee content development, deployment, and analytics for the company Facebook, Twitter & Google+ pages Project manage all aspects of the company’s new website, including design, content strategy, and illustrations Author marketing plans to increase sales and awareness



Deutsch NY

• United States
• Advertising Services
• 300 - 400 Employee

• Social Content Manager

  • Mar 2015 - Oct 2015

  Led social team ideation and wrote copy for Sherwin-Williams social channels (Krylon Spray paint, Dutch Boy paint and Pratt & Lambert paint) – to generate over 300 Facebook posts, 300 tweets, and 300 pins Worked with influencers and bloggers to ensure content that was on topic and visually pleasing Communicated and managed client expectations for all social media content created by the social team Collaborated to create social strategies for each brand and campaign Coordinated the execution of paid media campaigns and analyzed social metrics to ensure all projects met KPIs Authored POVs to educate account team and clients about happenings in the social sphere Created all written content and coordinated the implementation of the first ever Pinterest Yard Sale Managed interns and community managers Show less



Red Fuse Communications

• United States
• Advertising Services
• 100 - 200 Employee

• Social Community Manager & Copywriter

  • Jun 2013 - Mar 2015

  Cultivated client relationships and reported community sentiment to company stakeholders Planned interoffice and client nurturing events including happy hours, charity events, and meetings Organized all aspects of sweepstakes and promotions with outside vendors and clients Produced social content calendars based on social strategy and industry best practices while implementing activations for Colgate-Palmolive’s U.S. social communities Managed interns and freelancers and insured their work was done correctly and all deadlines were met Worked with influencers and brand ambassador, including TV host Kelly Ripa and beauty bloggers Blair Fowler and Andrea Brooks, to create content and increase Colgate's presence within their communities of influence Monitored current trends, competitors and best practices in the media (social, online, TV, and print) and presented findings to the account team as well as the brand teams each month Interpreted analytics from all social channels and presented to account and brand teams Defined and tracked social campaign effectiveness and adjusted strategies accordingly Devised a social listening strategy for Colgate’s social properties Developed content strategy to showcase products and existing articles and videos for product and equity websites while advancing understanding of responsive website design and SEO Show less



The Red Lion Inn

• United States
• Hospitality
• 1 - 100 Employee

• Server

  • Jun 2008 - Jan 2014

  Served farm to table cuisine at internationally recognized destination inn and restaurant in the Berkshires Reported customer suggestions and complaints to the executive team and ensured feedback was addresses and incorporated into future plans Helped orchestrate all moving pieces of private parties, from menu to payment Served farm to table cuisine at internationally recognized destination inn and restaurant in the Berkshires Reported customer suggestions and complaints to the executive team and ensured feedback was addresses and incorporated into future plans Helped orchestrate all moving pieces of private parties, from menu to payment



Penguin Publishing Group

• Book and Periodical Publishing
• 500 - 600 Employee

• Editorial Intern

  • Jun 2012 - Aug 2012

  Organized photos and wrote captions for photo inserts Assisted writing flap copy and book briefs for books in production Helped the publicity and marketing team with mailings and press releases Learned about the editorial side of the publishing industry. Organized photos and wrote captions for photo inserts Assisted writing flap copy and book briefs for books in production Helped the publicity and marketing team with mailings and press releases Learned about the editorial side of the publishing industry.



Fondation Espace Ecureuil

• Toulouse Area, France

• Gallery Intern

  • Dec 2011 - May 2012

  Blogged about upcoming events and exhibitions Managed the gallery’s Facebook account Single-handedly organized and executed community outreach programs and workshops to engage parents and children Blogged about upcoming events and exhibitions Managed the gallery’s Facebook account Single-handedly organized and executed community outreach programs and workshops to engage parents and children



Local

• Lenox MA

• Gallery Manager

  • May 2011 - Aug 2011

  Managed retail store Collaborated with artists to create innovative displays for their work Created and implemented advertising ideas to increase traffic and sales Planned events to increase in store foot traffic Managed retail store Collaborated with artists to create innovative displays for their work Created and implemented advertising ideas to increase traffic and sales Planned events to increase in store foot traffic