Trade Marketing Manager

• Sep 2022 - Present

Channel Marketing Manager

• Apr 2019 - Sep 2022

TRADE MARKETING - Elaborate and lead the trade marketing strategy and campaigns in close collaboration with the Business Unit Director, KAM, GTM and Retail team. - Negotiate and execute successful joint marketing campaigns (co-branding, online/offline visibility, promotions, training plan, events) to support product launches; and generate more sell-out during key promotional sales periods. - Drive the sales strategy at the local and regional scale with the field force. Follow the implementation of action plans. - Analyze sell-out and inventory performance to identify risks, optimizations and growth opportunities. Offer action plans to KAM and Account Director. - Forecast and monitor budget expenditures. Control the campaigns and projects return on investment and provide reporting to management. - Build and maintain strong relationships with the retailers and operators’ team and decision makers. RETAIL - Manage the creation and production of point of sales materials at the national level for all product categories in close cooperation with the Retail team and other Channel Marketing Managers. - Negotiate and develop tailored merchandising displays to strengthen in store visibility and customer experience. Lead projects from start to end. Follow visual merchandising guidelines. PRODUCT MARKETING - Localize in French product marketing assets and create toolkits (product sheets, key selling points content, features comparison, etc). Show less

Assistant Trade Marketing Manager

• Jun 2018 - Dec 2018

Assistant Trade Marketing Manager

• Jan 2017 - Jun 2017

Business Development Assistant

• Feb 2016 - Jun 2016

Sales & Marketing Assistant

• Jan 2014 - Mar 2014