Caitlyn McCrary
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Bio
Credentials
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Social Marketing Certification
Hootsuite AcademyAug, 2017- Nov, 2024
Experience
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Lynker
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United States
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Environmental Services
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200 - 300 Employee
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Team Manager
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Aug 2023 - Present
Manage a team of contractors within the Policy, Planning, and Communications division at NOAA’s Office for Coastal Management. Serves as management and technical advisor to the federal Division Director. Assists employees with professional development, task team training, and cross-team sharing. Serves as hiring manager. Provides supportive leadership/management, mentoring/coaching, and oversight for staff. Manage a team of contractors within the Policy, Planning, and Communications division at NOAA’s Office for Coastal Management. Serves as management and technical advisor to the federal Division Director. Assists employees with professional development, task team training, and cross-team sharing. Serves as hiring manager. Provides supportive leadership/management, mentoring/coaching, and oversight for staff.
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Senior Communications Specialist
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Mar 2019 - Present
Manage communication plans for 13 project teams, NOAA's Digital Coast, the National Coastal Zone Management Program, and multiple conferences. Implement marketing mechanisms such as press releases, email marketing, and print materials. Target legislative staff with impact stories. Work with coastal professionals to provide materials and insight to implement climate mitigation practices. Write content and maintain engagement for social media sites including Twitter, Facebook, and Instagram with over 20,000 followers. Lead design and content development of monthly content for office newsletter, Digital Coast Connections, using MailChimp. Write content throughout the coast.noaa.gov webpages. Show less
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The Baldwin Group at NOAA Office for Coastal Management
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Charleston, South Carolina Area
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Communications Specialist
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Jul 2011 - Feb 2019
Managed communication plans for 13 project teams, the National Coastal Zone Management Program, and multiple conferences. Achieved goals such as year-over-year increases in target web statistics and doubled total social media followers by implementing marketing mechanisms such as press releases, email marketing, and print materials. Targeted legislative staff with impact stories resulting in sustained funding. Worked with coastal professionals to provide materials and insight to implement climate mitigation practices. Wrote content and maintained engagement for social media sites including Twitter and Facebook with over 20,000 followers. Led the redesign and development of monthly content for office newsletter, Digital Coast Connections, using MailChimp. Won APEX Award of Excellence for newsletter redesign and increased subscriber numbers by 50% in nine months. Wrote content throughout the coast.noaa.gov webpages. Show less
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Duke University
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United States
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Higher Education
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700 & Above Employee
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Master of Environmental Management
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Aug 2010 - May 2012
Completed a master's thesis titled, "All A'Twitter: How social media aids in science outreach". Gained further knowledge on ocean issues and ecosystems, management practices, survey design and implementation, and GIS skills. Completed a master's thesis titled, "All A'Twitter: How social media aids in science outreach". Gained further knowledge on ocean issues and ecosystems, management practices, survey design and implementation, and GIS skills.
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NOAA: National Oceanic & Atmospheric Administration
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Government Administration
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700 & Above Employee
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Summer Intern
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May 2011 - Aug 2011
Worked with MarineCadastre.gov project team to define outreach goals and execute the best methods to achieve them. Researched audience profiles and pitched social media accounts for Twitter and Facebook to panel of 10 NOAA lead agents. Launched and maintained social media accounts, including created content calendar, monitored comments, grew audience, and developed original content. Influenced offshore energy planning to reduce conflicts and expedite permitting throughout federal waters. Worked with MarineCadastre.gov project team to define outreach goals and execute the best methods to achieve them. Researched audience profiles and pitched social media accounts for Twitter and Facebook to panel of 10 NOAA lead agents. Launched and maintained social media accounts, including created content calendar, monitored comments, grew audience, and developed original content. Influenced offshore energy planning to reduce conflicts and expedite permitting throughout federal waters.
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SeaWorld Parks & Resorts Orlando
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United States
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Entertainment Providers
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400 - 500 Employee
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Education Intern
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May 2010 - Aug 2010
Instructed grades K-8 in marine science conservation. Guided students throughout the SeaWorld park and communicated the importance of each animal as well as that animal’s role in the world’s ecosystem. Enabled students to discover ways they could make a difference to help clean and protect our oceans. Instructed grades K-8 in marine science conservation. Guided students throughout the SeaWorld park and communicated the importance of each animal as well as that animal’s role in the world’s ecosystem. Enabled students to discover ways they could make a difference to help clean and protect our oceans.
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Marine Science Educator
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May 2009 - Aug 2009
Facilitated learning by leading kids ages 6-14 into the South Carolina marsh and intertidal systems and teaching them the ecology behind what they discovered. Special emphasis to marsh ecosystems, sea turtles, dolphin research, and fouling communities. Facilitated learning by leading kids ages 6-14 into the South Carolina marsh and intertidal systems and teaching them the ecology behind what they discovered. Special emphasis to marsh ecosystems, sea turtles, dolphin research, and fouling communities.
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Lab Assistant / Field Assistant
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Nov 2007 - Mar 2009
Assisted a PhD student with her research studying genetics of marine mussel species. Data were used to derive impacts of climate change on large fouling communities. Assisted a PhD student with her research studying genetics of marine mussel species. Data were used to derive impacts of climate change on large fouling communities.
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Field Assistant
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Apr 2007 - May 2007
Accompanied the PhD student into the field in Hokkaido, Japan to collect and dissect mussels for further analysis upon returning to the lab. Accompanied the PhD student into the field in Hokkaido, Japan to collect and dissect mussels for further analysis upon returning to the lab.
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Education
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2010 - 2012
Duke University
MEM/CEM, Coastal Environmental Management -
2006 - 2010
University of South Carolina
BS, Marine Science
