Realtor

• Nov 2022 - Present

Real Estate Advisor

• Jun 2021 - Nov 2022

Real Estate Advisor

• Apr 2019 - Jun 2021

Principal & Hospitality Client Services Director

• Jun 2007 - Apr 2019

I founded the agency just before the Great Recession, positioning the firm to help struggling organizations stretch their marketing dollars by leveraging the then-budding social media marketing platforms, ultimately building the company into a full service agency of 4 principals and 15 employees. - Launched the hospitality practice and recruited and directed account teams for all major hospitality clients which accounted for 80% of the firm’s annual revenue, including: Safety Harbor Resort and Spa | Hooters | Hungry Howie’s | Menchie’s Hilton Garden Inn | Ciccio Restaurant Group (6 concepts) | GI Entertainment and Restaurant Group (4 concepts) | Coyote Ugly | Sassy’s Bar & Grille - Conceptualized and led all marketing-related launch planning for new restaurant locations or concepts for Ciccio Cali, Fresh Kitchen, The Gathering Place, Kurdi’s Fresh Mediterranean Grill and Frankie & Johnny’s. - Designed a proprietary online reputation management platform still in use today that not only improves the customer experience and word-of-mouth marketing, but also provides a roadmap for required remedial in-store training and increases overall star rating by at least 1 star over time. - Served as Chief Creative Officer for the firm, leading the development or refresh of all brand-related elements for multiple restaurant concepts and fitness centers. - Pioneered the very first social customer service platform that removes friction in the communication / problem resolution processes, facilitates customer engagement and ultimately improves the overall customer experience for the Gasparilla Distance Classic Association (still in use today) and the University of South Florida. Show less

Marketing Manager

• Sep 2018 - Nov 2018

I was recruited by the Task Force Team to plan the launch of the new Dune Restaurant and Auberge Spa. - Conducted market SWOT analysis that formed the basis of the launch strategy for both the restaurant and spa. - Conceptualized the launch strategy that addressed both local residents and visitors, leveraging a combination of advertising, sales, online messaging and community development. - Drove systems integration for the reservation and POS systems including, process definition and staff training. - Spearheaded private dining sales efforts, booking 10 engagements for the 3 available spaces prior to official launch. - Managed logistics related to marketing and public relations for the 3-day pop-up dining event that showcased the new Dune Restaurant to a sold-out audience of over 400 people. - Chaired all initial branding, messaging, photography and collateral development including the websites and social presence. Show less