Content Marketing Manager

• Feb 2022 - Present

HTCC Case Competition Coach

• Feb 2022 - Mar 2022

Senior Marketing Consultant

• Jun 2021 - Feb 2022

Collaborated with mid-size to enterprise level B2B companies across 30+ industries to develop comprehensive marketing strategies across all digital touchpointsLeveraged knowledge on solution selling & the sales cycle to uncover business needs, providing customized solutions for all levels of stakeholders including Managers, Directors, VPs and C-Suite Executives Specialized in Programmatic, SEM, Social Media and Trade Association Marketing to solve clients' pain points looking to market their products and services Collaborated with clients from the prospecting stage through to account management of all campaigns and creative services to foster strong, long-term relationshipsConducted sales prospecting, cold calling, lead generation, follow-ups, building proposals and closing key accounts within 4-6 weeks to exceed sales quotasUtilized various CRM tools including Hubspot, Zoom Info and Raptor to successfully prospect clients that are a perfect fit

Lead Cashier

• Nov 2017 - Nov 2021

Developed and trained over 50 employees on cash responsibilities through the use of positive leadership and relationship building to generate returning business Managed loyalty program by analyzing metrics and utilizing data to exceed sign-up rate of 30% through trust-based relationship selling and discovery Demonstrated a commitment to customer-centricity through tailoring the customer experience to their needs, achieving a 40% conversion daily servicing 5,000+ customers on a daily basis Assisted management team in developing and growing a strong internal network of associates through open communication to minimize conflict while maintaining a positive working environmentManaged store social media accounts to promote exclusive promotions, deals and shopping events as well as communicate customer concerns and needs directly

Sales Associate

• Sep 2016 - Nov 2017

Responsible for maintaining and updating product knowledge to provide to customers while ensuring an enjoyable shopping experience as well as using communication and teamwork skills so that all associates were able to help out customers and improve daily KPIs

Marketing Communications Manager

• Dec 2020 - Apr 2021

HigherEdPoints.com is the first company in the world to enable students, parents and donors to convert existing loyalty program points into funds to pay for higher education fees and to pay back student loansTo date, over $2M in tuition and student loans have been repaid through HigherEdPoints.com at over 150 participating institutions in Canada, making the company the largest source of private sector funding -- available to all students with no applications or restrictions. HigherEdPoints.com is the first company in the world to enable students, parents and donors to convert existing loyalty program points into funds to pay for higher education fees and to pay back student loansTo date, over $2M in tuition and student loans have been repaid through HigherEdPoints.com at over 150 participating institutions in Canada, making the company the largest source of private sector funding -- available to all students with no applications or restrictions.

Business Development Coordinator, Business Career Hub

• Jan 2020 - Apr 2021

Responsible for prospecting and lead generation to expand employer partnerships, resulting in generating 20 leads per week and establishing 20 new partnershipsUtilized solution selling while shadowing and taking lead on partnership meetings with employers across all industries to leverage partnering with Ryerson UniversityAccurately maintained Salesforce data while conducting monthly benchmarking reports on the volume of jobs and events created to strengthen partnershipsCollaborated closely with senior management in maintaining 200+ employer partnerships and a growing co-op program with 2,000+ students Produced infographics through Canva, Illustrator & Photoshop for social media and content marketing campaigns while analyzing metrics for employer opportunities Spearheaded a social media campaign for a "CPG Week" event that highlighted opportunities in the Consumer Packaged Goods industry for 500+ students, partnering with companies such as P&G, Kimberly-Clarke, Nestle and Labatt

Senior Advisor

• Apr 2019 - Apr 2021

Onboarded the new executive team through training and development to transition all members into their new roles to successfully plan and organize future events, initiatives and partnershipsActed as a mentor to offer guidance and assistance when necessary for all departments including marketing, corporate partnerships, finance and human resourcesLeveraged experience and network to help promote events as well as provide new leads for future partnerships

President

• Apr 2018 - Apr 2019

Managed and led the executive team & ambassador program while scheduling all meetings, acting as the primary liaison for TROP and Ryerson UniversityOversaw and maintained all functional areas whilst providing guidance and support to allow executive team leaders to manage their respective departments Oversaw the management of the master budget and ensured all events, initiatives and other expenses were spent reasonably while bringing in revenues for future use Collaborated with the Office of the Dean to assist with student recruitment activitiesEvents & Projects: Ted Rogers Outreach Conference (TROC) - March 2019Hosted 200 students at the Ted Rogers School of Management for a full-day conference focused on innovation; students honed their skills and participated in panels, tours and a case competition in preparation for universityAmbassador Program (Continuous)Recruitment of 120 student ambassadors to represent the Ted Rogers School of Management, visiting high schools across the GTA to conduct presentations and offer guidance in the selection of post-secondary education

Social Media Director

• Apr 2017 - Apr 2018

Managed all of of TROP's social media accounts to promote all events and initiatives Collaborated with marketing team to enhance marketing strategies towards growth, resulting in growing social media presence and gaining 500 newly engaged followers Developed marketing collateral for social media and content marketing campaigns through the use of Canva, Adobe Creative Cloud and Mailchimp Worked cross-functionally with other departments to ensure all activities would be accurately reflected in all marketing campaigns for students and external stakeholders

Product Manager Intern

• Apr 2019 - Aug 2019

Conducted market and competitive analyses to uncover analytical insights on food waste reduction innovations and competitor products to understand the pain points Collaborated with a software and design team to develop a user-friendly product that combatted the challenge of food waste, securing a partnership with Rogers and Street Haven, a women's shelter in the heart of TorontoUtilized Adobe Creative Cloud to put together all of the creative content, as well as project management software to create and follow a detailed roadmap of the projectProduced weekly reports and presentations to communicate progress to internal and external stakeholders including the CTO of the companyPilot-tested the product resulting in donating over 250 food items, providing 90 meals and saving over $1,400 in two weeks

Marketing & Social Media Director

• Oct 2018 - May 2019

Managed all of of TRSC's social media accounts to promote all events, initiatives, lessons and educational contentCollaborated with marketing team to develop marketing strategies to generate brand awareness and growth, resulting in growing TRSC's social media presence by 115% Developed marketing collateral for social media and content marketing campaigns including blog posts, digital newsletters, Instagram and LinkedInWorked cross-functionally with other departments to gather all of the necessary information and updates needed for campaigns

Semi Finalist

• Jan 2019 - Feb 2019

Selected as a semi-finalist out of 4,000 video submissions pitching an 30-90 second video on any topic to highlight persuasion and sales skills Selected as a semi-finalist out of 4,000 video submissions pitching an 30-90 second video on any topic to highlight persuasion and sales skills

Top 4 Finalist

• Nov 2018 - Nov 2018

Enhanced partnership between Uber and Toronto Argos by implementing a unique marketing campaign to emphasize its authenticity, placing in the top 4 out of 16 teams Enhanced partnership between Uber and Toronto Argos by implementing a unique marketing campaign to emphasize its authenticity, placing in the top 4 out of 16 teams