Experience

ICS-digital

• United Kingdom
• Marketing Services
• 100 - 200 Employee

• Marketing Director

  • Sep 2019 - 4 years 4 months

  Leeds, United Kingdom ICS-digital is an exceptional SEO, content creation, digital PR and digital marketing agency. With global talent working across 100+ languages and 80 territories, the ICS team bring an *enormous* amount of firepower to build an international, personal and effective digital strategies. We specialise in the toughest, most competitive and most regulated industries - finance, iGaming, law, health and tech but we're not limited by sector. 🔥 Genuinely multilingual SEO, link… Show more ICS-digital is an exceptional SEO, content creation, digital PR and digital marketing agency. With global talent working across 100+ languages and 80 territories, the ICS team bring an *enormous* amount of firepower to build an international, personal and effective digital strategies. We specialise in the toughest, most competitive and most regulated industries - finance, iGaming, law, health and tech but we're not limited by sector. 🔥 Genuinely multilingual SEO, link acquisition, CRO/UX and onsite strategy 🔥 Digital PR and editorial partnerships with 10,000+ publishers to achieve phenomenal brand coverage and links for off-site SEO success 🔥 Content creation - we deliver millions of words of optimised, brand-friendly content each month across a wide range of industry sectors. Quality at scale. 🔥 Translation and language services across dozens of languages with specialists in eCommerce, iGaming, finance, travel and more - see www.ics-translate.com for more It’s my job to use all channels to market ICS, while also getting involved with discussions about client strategy across a wide range of industries. I’m also *very* interested in speaking to agencies, tech firms and other collectives who we can partner up with – we play very well with others :) As ever, I’m nothing if not approachable – martin.calvert@ics-digital.com - say hello! Show less



ICS-translate

• United Kingdom
• Translation and Localization
• 1 - 100 Employee

• Marketing Director

  • Sep 2019 - 4 years 4 months

  Leeds, England, United Kingdom ICS-translate is the sister brand of ICS-digital - for translation, localisation, transcreation, interpreting, subtitling and many other language services - we're the essential choice for any organisation that requires quality, scale and deep digital insight. As with ICS-digital, the ICS-translate specialises in the most competitive, regulated markets including finance, iGaming, technology, law, health and many more.



Huddersfield Students' Union

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Member Board of Trustees

  • Jan 2020 - 4 years

  Huddersfield, England, United Kingdom As a Huddersfield Students' Union trustee and board member, I’m on-hand to contribute suggestions to how the Union can continue to fulfil its important charitable remit to positively impact the lives of all students - as well as wider society. Alongside other board members and trustees I draw on my professional experience and general enthusiasm for progressive action to feed into operational, finance and student engagement strategy, offer constructive scrutiny and provide encouragement… Show more As a Huddersfield Students' Union trustee and board member, I’m on-hand to contribute suggestions to how the Union can continue to fulfil its important charitable remit to positively impact the lives of all students - as well as wider society. Alongside other board members and trustees I draw on my professional experience and general enthusiasm for progressive action to feed into operational, finance and student engagement strategy, offer constructive scrutiny and provide encouragement to student leaders 👍 This also includes supporting the HudLets team who focus on providing advisory services around property and accomodation options for students. You can read about some of the great SU campaigns underway here - https://www.huddersfield.su/campaigns Show less



The Media Centre

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Non Executive Director

  • Sep 2019 - 4 years 4 months

  Huddersfield, United Kingdom I'm a non-executive director and board member of the Media Centre, a not-for-profit organisation with an important mission to provide opportunity, support and a community environment to the region's digital and creative businesses. The Centre provides workplace and support services to over 200 SMEs while also delivering on its social enterprise remit with a wealth of third sector, artistic, cultural and creative events. Along with other members of the board and NED advisors, it's… Show more I'm a non-executive director and board member of the Media Centre, a not-for-profit organisation with an important mission to provide opportunity, support and a community environment to the region's digital and creative businesses. The Centre provides workplace and support services to over 200 SMEs while also delivering on its social enterprise remit with a wealth of third sector, artistic, cultural and creative events. Along with other members of the board and NED advisors, it's my role to make constructive contributions to support the Centre's continued success and its remit to be a phenomenal resource and friend to creative businesses and the wider community. Show less



Don't Panic Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Awards Judge - European Paid Media Awards 2023

  • Jun 2023 - Jun 2023

  Awards judge for the fiercely contested European Paid Media Awards, scrutinising entries from across the continent and campaigns large and small.



Blueclaw

• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • May 2016 - Sep 2019

  Leeds I was marketing director at Blueclaw – a demonstrably awesome SEO, content marketing, PPC and social & PR agency. I headed up the internal marketing team, utilising the full marketing mix (and my natural appeal as the most Scottish person in Yorkshire) to introduce more great brands to while also performing a strategic role for a number of key clients. In 2019 we won Best Use of Search at the European Search Awards, and in 2018 we were recognised with big wins at the European… Show more I was marketing director at Blueclaw – a demonstrably awesome SEO, content marketing, PPC and social & PR agency. I headed up the internal marketing team, utilising the full marketing mix (and my natural appeal as the most Scottish person in Yorkshire) to introduce more great brands to while also performing a strategic role for a number of key clients. In 2019 we won Best Use of Search at the European Search Awards, and in 2018 we were recognised with big wins at the European Search Awards, Northern Digital Awards, Drum Search Awards and in December 2017 we won Best Use of Search at the UK Search Awards. Rather more importantly, we were on the Recommended Agency Register due to positive feedback from our clients. Show less



Maratopia

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Sep 2015 - May 2016

  Huddersfield, United Kingdom I was marketing director at Attercopia - a full-service marketing agency built to help SMEs, major brands and international powerhouses take their digital marketing to the next level. Headed up the digital marketing delivery team (consisting of SEO, PPC, social and content marketing experts) in multiple locations across the country while also running Attercopia's internal marketing function.



Opinurate

• United Kingdom
• Software Development

• Head of Marketing | Customer Experience Software

  • Feb 2015 - Aug 2015

  Glasgow, United Kingdom Opinurate customer feedback technology is used by major brands and SMEs alike to engage with customers and apply their insights to retain business, increase share of wallet and guide strategy. Opinurate's cloud based technology ensures that companies capture real-time multi-channel customer survey feedback, while deepening engagement with customers through exciting rewards and (most importantly) the promise of a great future experience. The result? Increased customer loyalty… Show more Opinurate customer feedback technology is used by major brands and SMEs alike to engage with customers and apply their insights to retain business, increase share of wallet and guide strategy. Opinurate's cloud based technology ensures that companies capture real-time multi-channel customer survey feedback, while deepening engagement with customers through exciting rewards and (most importantly) the promise of a great future experience. The result? Increased customer loyalty, word-of-mouth advocacy and spend. It was my job as Head of Marketing to spread the word about the company's effective, actionable and sensibly-priced software through any and all channels, while also providing leadership with regards to wider business performance and sales operations. Show less



Maru/Syngro

• United Kingdom
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Mar 2013 - Feb 2015

  Livingston SynGro is a recognised leader in the Voice of the Customer software market that enables global B2C and B2B organisations to capture customer feedback across any channel, in any language and in real-time. By integrating customer feedback with key financial and operational systems, SynGro empowers clients to identify key issues and take action to improve customer experience profitably. As marketing lead it was my goal to drive the SynGro message worldwide with clarity, commitment… Show more SynGro is a recognised leader in the Voice of the Customer software market that enables global B2C and B2B organisations to capture customer feedback across any channel, in any language and in real-time. By integrating customer feedback with key financial and operational systems, SynGro empowers clients to identify key issues and take action to improve customer experience profitably. As marketing lead it was my goal to drive the SynGro message worldwide with clarity, commitment and candour....and I did! Show less



RAD Software Ltd

• Marketing Executive

  • Jun 2011 - Mar 2013

  Glasgow, United Kingdom Delivering all aspects of offline and online marketing, press and PR was my responsibility in advancing the RAD Software brand. My role was to use intelligent, outgoing marketing strategy to foster new client connections and boost wider understanding of our software's game-changing potential to manufacturers,wholesalers and distributors- sometimes a tough crowd when new technology is concerned. From web content, event design + hosting and marketing collateral generation through to… Show more Delivering all aspects of offline and online marketing, press and PR was my responsibility in advancing the RAD Software brand. My role was to use intelligent, outgoing marketing strategy to foster new client connections and boost wider understanding of our software's game-changing potential to manufacturers,wholesalers and distributors- sometimes a tough crowd when new technology is concerned. From web content, event design + hosting and marketing collateral generation through to blogging, SEO and community-building, my holistic and complementary approach to engaging with industry generated results. Check out the 1200+ member Made in Scotland group here on LinkedIn to see the legacy of my work that I am most pleased with. Show less



University of Glasgow

• United Kingdom
• Higher Education
• 700 & Above Employee

• Doctoral candidate

  • Oct 2006 - Jun 2011

  My thesis explored the role of identity in constructed networks of politically active environmentalist bloggers in Russia; how identity shapes the creation and spread of information, trust and the online/offline divide.. I love conducting research and making connections, particularly with regards to how people 'write themselves into being' online. I have lived, worked, travelled and researched across Eastern Europe but primarily Russia.

• Conference organiser, speaker and promoter

  • Oct 2006 - May 2010

  I've worked with a variety of academic conferences as a speaker and organiser. I have been an invited speaker at conferences and workshops in New York, London, Moscow, Glasgow, Birmingham, Nizhny Novgorod and Helsinki.



Twitter

• United States
• Software Development
• 700 & Above Employee

• Writer

  • Dec 2009 - Jan 2011

  I wrote a 'satirical' Twitter feed based on a member of a famous Britpop band. Though primarily an amusing hobby, I developed a sound understanding of how to create and grow substantial audiences on Twitter. Had over 11,000 followers and resulted in coverage in national media and celebrity endorsement as well as journalistic assignments for publications such as the NME. Pretty good going.



A Solid Bond

• Copywriter

  • Sep 2010 - Nov 2010

  Writing and editing copy in precise, professional detail for the London-based A Solid Bond marketing micro-agency on a freelance basis.



Student Volunteers Abroad, SPW

• Fundraiser, promoter and volunteer

  • Jan 2004 - Oct 2004

  Throughout 2004 I served as a fundraiser and a lead organiser for a charity project in Nepal. While in Glasgow I took advantage of (then) new media such as Livejournal to spread fundraising news and make connections alongside use of print and local radio to promote events. Put on a gig by Uncle John and Whitelock ( https://en.wikipedia.org/wiki/Uncle_John_%26_Whitelock ) that was a.) BASICALLY sold out and b.) very good. Work in Nepal involved renovating school buildings,… Show more Throughout 2004 I served as a fundraiser and a lead organiser for a charity project in Nepal. While in Glasgow I took advantage of (then) new media such as Livejournal to spread fundraising news and make connections alongside use of print and local radio to promote events. Put on a gig by Uncle John and Whitelock ( https://en.wikipedia.org/wiki/Uncle_John_%26_Whitelock ) that was a.) BASICALLY sold out and b.) very good. Work in Nepal involved renovating school buildings, teaching, liaising with local authorities about best practice and delivering new educational facilities. Show less