Franklin Williams

EVP, Director of Experience Design at Area 23
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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Experience

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • EVP, Director of Experience Design
      • Nov 2021 - Present

      New York, United States

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • EVP, Director of Experience Design
      • Jan 2023 - Present

    • Advertising Services
    • 100 - 200 Employee
    • SVP, Director of Digital Experience
      • Jul 2020 - Nov 2021

      New York, United States

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • SVP, Director Of Technology
      • Dec 2019 - Jul 2020

      New York, New York

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • SVP, Director of Tech and User Experience
      • Jan 2019 - Dec 2019

      New York City

    • Senior Vice President, Director of Technology
      • Apr 2018 - Jan 2019

      New York, New York

    • VP, Director of Technology
      • Dec 2015 - Apr 2018

      New York City Head of Technology bringing cutting edge healthcare experiences to life. From beautiful websites and mobile applications to virtual reality engagements and creative convention pieces, I work across all areas of tech to pair the right tactics with my client's strategic needs. Clients include: Pfizer, Takeda, Oncology, Baxter, Novo Nordisk, Novartis, Shire, Spark, Radius, United Therapeutics and Intarcia

    • United States
    • Advertising Services
    • 700 & Above Employee
    • VP / Technical Director
      • Aug 2011 - Nov 2015

      New York, NY Clients include: P&G, Citi, Cadillac, Red Lobster, AXA, MassMoCa Oversee a team of front end and back end developers across more than 10 portfolios and 20 brands agency-wide and working one-on-one with team members to mentor, manage workload, evolve the development process, and concept new platform agnostic strategic ideas. Partner with account, creative, strategy and other technology leads throughout the agency to devise and implement strategic solutions to clients and… Show more Clients include: P&G, Citi, Cadillac, Red Lobster, AXA, MassMoCa Oversee a team of front end and back end developers across more than 10 portfolios and 20 brands agency-wide and working one-on-one with team members to mentor, manage workload, evolve the development process, and concept new platform agnostic strategic ideas. Partner with account, creative, strategy and other technology leads throughout the agency to devise and implement strategic solutions to clients and consumers that solve their problems with the right solutions, not just the most obvious. Evangelize for an integrated digital and interactive agency environment by participating in agency wide presentations on new and interesting technologies as well as external panel discussions on technology in the world of advertising. Worked hand in hand with senior leadership to personally pitch and win two major pieces of business for the agency, providing the technical direction and strategy for an application for Cadillac and led and presented the digital platform ideas that won Red Lobster. Currently implementing a change within the agency focused on helping clients acquire the right solutions to their problems by identifying their current state of internal business transformation and structuring campaigns that are appropriate for that stage and push them towards the next. Advised in the structure and creation of the Citi Bike application created as the one stop shop for all New York Citi Bike needs including, information, bike pick up and drop off locations and point to point riding directions. Major projects include: Citi 2012 and 2014 Olympic campaigns; Citi Bike app; integrated campaign experiences for various P&G brands including Tampax, Crest, Scope, Charmin, Bounty and Puffs; First cross platform brand experience for Oral B; Dawn Saves Wildlife. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Technical Lead
      • Aug 2010 - Aug 2011

      New York, NY Clients include: P&G, Citi Managed new web initiatives from kickoff to completion, determining the appropriate technologies to be used and built web applications and components using a combination of front-end technologies in conjunction with back-end engineers. Worked heavily with off-shore and in-house staff on client facing initiatives often coming in under budget and ahead of schedule. Built client interactive web applications using JSP, XHTML, XML, JavaScript (Ajax… Show more Clients include: P&G, Citi Managed new web initiatives from kickoff to completion, determining the appropriate technologies to be used and built web applications and components using a combination of front-end technologies in conjunction with back-end engineers. Worked heavily with off-shore and in-house staff on client facing initiatives often coming in under budget and ahead of schedule. Built client interactive web applications using JSP, XHTML, XML, JavaScript (Ajax, DOM). Led multiple technical capabilities presentations tasked with increasing overall agency knowledge and adoption of new digital techniques.

    • Flash Lab Department Manager
      • Feb 2010 - Aug 2010

      New York, NY Clients include: P&G Led the technology wing of our Education Committee, which provided a resource for non-technical individuals to glean technological information that they may not be otherwise privy to and get a better handle on information and data that was too complex.

    • Senior Rich Media Developer
      • Aug 2009 - Feb 2010

      New York, NY Clients include: P&G Led the development of many enterprise level site builds including Webby nominated LG Picture Quality and LG Kitchen. Headed the development of LG’s in-store Kiosk build which was deployed to more than 500 Best Buy and Home Depot store locations across the United States.

    • Technology Department Lead
      • Mar 2009 - Aug 2009

      New York, NY Liaised between the interactive department and client on all technology-based projects to bring a more complete and clear understanding of the scope and intended technology solution. Improved the reusability and modularity of our web application code base and implemented a department wide code sharing program. Enforced best practices for all software engineers and supervised, mentored and participated in the career development of the technology team.

    • Senior Flash Developer
      • Feb 2007 - Mar 2009

      New York, NY Clients include: NFL, Stoli, Register.com, Martel, Accept Responsibility.org Led the design and timely implementation of all technical projects within the agency, focusing on actionscript, html and javascript applications. Created the first in house stand-alone application for batch processing of Flash creative and other creative suite projects, including Adobe InDesign and Photoshop.

    • HTML Web Developer / Flash Developer
      • Aug 2006 - Apr 2007

      Greenwich, CT Clients include: Accenture Created dynamic and scalable interactive Flash applications using actionscript OOP Created dynamic Flash applications that use XML and server side technologies and gave input regarding enhancements using Flash and related technologies Maintained healthy relationships with clients through email and phone communication Translated designs accurately from various applications or storyboards into Flash Created custom web designs and… Show more Clients include: Accenture Created dynamic and scalable interactive Flash applications using actionscript OOP Created dynamic Flash applications that use XML and server side technologies and gave input regarding enhancements using Flash and related technologies Maintained healthy relationships with clients through email and phone communication Translated designs accurately from various applications or storyboards into Flash Created custom web designs and banner ads using Flash with integrated HTML, CSS and JavaScript Show less

Education

  • Boston University
    Bachelor of Science (B.S.), Computer Science

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