Ashley Sefferman
Director, Brand and Content Marketing at Alchemer Mobile- Claim this Profile
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Topline Score
Bio
Casey Anderson
Ashley is a fantastic marketing leader and manager. Her approach to marketing and project management is incredibly thorough and thoughtful, and her willingness to dig in and figure out tough answers creates an atmosphere that encourages others to be bold, push themselves, and do the same. Ashley takes big, complex topics like the company's mission and quarterly goals, distills those topics down their most important aspects, and gives clarity to those around her -- beyond just those in her department. She is truly driven, and she brings all of her colleagues along with her.
Wendy Casey
After admiring Ashley's work for years as an Apptentive customer, I relished the opportunity to work directly with her on Apptentive's (now Alchemer) executive team. Our time together deepened my appreciation of her excellence as a seasoned marketer, a strategic leader and a collaborative colleague. At the helm of positioning our highly technical product, Ashley starts with strong perspectives loosely held, then swiftly and effectively incorporates new ideas and data to distill the right insights and actions for her customers and her team. She builds high-trust relationships through her direct leadership and cross-functional influence. By seamlessly navigating engineering, product management, data analysis, sales and customer support, she crafts meaningful messaging with killer proof points that drive sales leads and ongoing engagement with some of the biggest brands in the world. Endlessly curious and creative, Ashley created bold marketing initiatives like the annual Benchmark Report, virtual Product Happy Hour and the trial experience, on top of core assets like case studies, personas and battle cards. With focus, drive, compassion and humility, she keeps customers at the heart of every decision. But above and beyond her fantastic marketing chops, she's an absolute dream to work with. Whether it's protecting time, cheering others on, brainstorming or coaching, Ashley exemplifies servant leadership. She welcomes feedback, builds on ideas, and champions her team. She unfailingly ensures that everyone around her -- customer, peer or direct report -- knows they are seen, heard, respected and celebrated. I cherish our partnership, recommend her wholeheartedly as a marketing executive, and will remain a forever fan.
Casey Anderson
Ashley is a fantastic marketing leader and manager. Her approach to marketing and project management is incredibly thorough and thoughtful, and her willingness to dig in and figure out tough answers creates an atmosphere that encourages others to be bold, push themselves, and do the same. Ashley takes big, complex topics like the company's mission and quarterly goals, distills those topics down their most important aspects, and gives clarity to those around her -- beyond just those in her department. She is truly driven, and she brings all of her colleagues along with her.
Wendy Casey
After admiring Ashley's work for years as an Apptentive customer, I relished the opportunity to work directly with her on Apptentive's (now Alchemer) executive team. Our time together deepened my appreciation of her excellence as a seasoned marketer, a strategic leader and a collaborative colleague. At the helm of positioning our highly technical product, Ashley starts with strong perspectives loosely held, then swiftly and effectively incorporates new ideas and data to distill the right insights and actions for her customers and her team. She builds high-trust relationships through her direct leadership and cross-functional influence. By seamlessly navigating engineering, product management, data analysis, sales and customer support, she crafts meaningful messaging with killer proof points that drive sales leads and ongoing engagement with some of the biggest brands in the world. Endlessly curious and creative, Ashley created bold marketing initiatives like the annual Benchmark Report, virtual Product Happy Hour and the trial experience, on top of core assets like case studies, personas and battle cards. With focus, drive, compassion and humility, she keeps customers at the heart of every decision. But above and beyond her fantastic marketing chops, she's an absolute dream to work with. Whether it's protecting time, cheering others on, brainstorming or coaching, Ashley exemplifies servant leadership. She welcomes feedback, builds on ideas, and champions her team. She unfailingly ensures that everyone around her -- customer, peer or direct report -- knows they are seen, heard, respected and celebrated. I cherish our partnership, recommend her wholeheartedly as a marketing executive, and will remain a forever fan.
Casey Anderson
Ashley is a fantastic marketing leader and manager. Her approach to marketing and project management is incredibly thorough and thoughtful, and her willingness to dig in and figure out tough answers creates an atmosphere that encourages others to be bold, push themselves, and do the same. Ashley takes big, complex topics like the company's mission and quarterly goals, distills those topics down their most important aspects, and gives clarity to those around her -- beyond just those in her department. She is truly driven, and she brings all of her colleagues along with her.
Wendy Casey
After admiring Ashley's work for years as an Apptentive customer, I relished the opportunity to work directly with her on Apptentive's (now Alchemer) executive team. Our time together deepened my appreciation of her excellence as a seasoned marketer, a strategic leader and a collaborative colleague. At the helm of positioning our highly technical product, Ashley starts with strong perspectives loosely held, then swiftly and effectively incorporates new ideas and data to distill the right insights and actions for her customers and her team. She builds high-trust relationships through her direct leadership and cross-functional influence. By seamlessly navigating engineering, product management, data analysis, sales and customer support, she crafts meaningful messaging with killer proof points that drive sales leads and ongoing engagement with some of the biggest brands in the world. Endlessly curious and creative, Ashley created bold marketing initiatives like the annual Benchmark Report, virtual Product Happy Hour and the trial experience, on top of core assets like case studies, personas and battle cards. With focus, drive, compassion and humility, she keeps customers at the heart of every decision. But above and beyond her fantastic marketing chops, she's an absolute dream to work with. Whether it's protecting time, cheering others on, brainstorming or coaching, Ashley exemplifies servant leadership. She welcomes feedback, builds on ideas, and champions her team. She unfailingly ensures that everyone around her -- customer, peer or direct report -- knows they are seen, heard, respected and celebrated. I cherish our partnership, recommend her wholeheartedly as a marketing executive, and will remain a forever fan.
Casey Anderson
Ashley is a fantastic marketing leader and manager. Her approach to marketing and project management is incredibly thorough and thoughtful, and her willingness to dig in and figure out tough answers creates an atmosphere that encourages others to be bold, push themselves, and do the same. Ashley takes big, complex topics like the company's mission and quarterly goals, distills those topics down their most important aspects, and gives clarity to those around her -- beyond just those in her department. She is truly driven, and she brings all of her colleagues along with her.
Wendy Casey
After admiring Ashley's work for years as an Apptentive customer, I relished the opportunity to work directly with her on Apptentive's (now Alchemer) executive team. Our time together deepened my appreciation of her excellence as a seasoned marketer, a strategic leader and a collaborative colleague. At the helm of positioning our highly technical product, Ashley starts with strong perspectives loosely held, then swiftly and effectively incorporates new ideas and data to distill the right insights and actions for her customers and her team. She builds high-trust relationships through her direct leadership and cross-functional influence. By seamlessly navigating engineering, product management, data analysis, sales and customer support, she crafts meaningful messaging with killer proof points that drive sales leads and ongoing engagement with some of the biggest brands in the world. Endlessly curious and creative, Ashley created bold marketing initiatives like the annual Benchmark Report, virtual Product Happy Hour and the trial experience, on top of core assets like case studies, personas and battle cards. With focus, drive, compassion and humility, she keeps customers at the heart of every decision. But above and beyond her fantastic marketing chops, she's an absolute dream to work with. Whether it's protecting time, cheering others on, brainstorming or coaching, Ashley exemplifies servant leadership. She welcomes feedback, builds on ideas, and champions her team. She unfailingly ensures that everyone around her -- customer, peer or direct report -- knows they are seen, heard, respected and celebrated. I cherish our partnership, recommend her wholeheartedly as a marketing executive, and will remain a forever fan.
Experience
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Alchemer Mobile
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United States
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Internet Publishing
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1 - 100 Employee
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Director, Brand and Content Marketing
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Jan 2023 - Present
Apptentive was acquired by KKR-owned Alchemer in 2023. Facilitated the sale of Apptentive in the marketing executive role, and orchestrated the incorporation of overlapping processes, systems, and teams as the company integrated. Currently leading brand and content strategy and growth, with the goal of taking the philosophy of giving every customer a voice and excellence in mobile to many more people around the world.
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Director of Marketing
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Jan 2022 - Feb 2023
Marketing executive. Leads all marketing, growth, and brand strategy for the business. Responsible for all new-business pipeline, inbound and outbound customer acquisition, retention, content development, product marketing, and brand marketing. Led a high-performing team of cross-disciplined marketers, designers, copywriters, and analysts marketing the leading product in digital customer experience enterprise SaaS.
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Head of Content
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Jul 2015 - Dec 2021
Content team lead. Led team responsible for building and delivering content experiences to attract new audiences, engage existing customers, and position the company as a leading thought leader in the CX marketplace. Responsible for marketing site experience and visual design, all external collateral, and brand visual identity. Led go-to-market strategy, coordinating with cross-company teams to deliver the most effective launch possible for features, press stories, and more. Worked closely with… Show more Content team lead. Led team responsible for building and delivering content experiences to attract new audiences, engage existing customers, and position the company as a leading thought leader in the CX marketplace. Responsible for marketing site experience and visual design, all external collateral, and brand visual identity. Led go-to-market strategy, coordinating with cross-company teams to deliver the most effective launch possible for features, press stories, and more. Worked closely with product and customer success teams to test new product ideas and deliver actionable customer data stories. Responsible for sales enablement across new sales and account management teams, including tradeshow and customer event strategy and execution. Supported executive leadership in analytics dashboards presented to the company board of directors. Led company through successful rebrand in 2016, responsible for repositioning product as we grew into enterprise SaaS. Earned Deloitte Fast 500 for two consecutive years.
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Digital Marketing Consultant
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Jan 2015 - Jul 2015
Supported clients with marketing strategy and product roadmap support. Partnered with company leaders to drive alignment across marketing, product, engineering, and finance teams to ensure successful marketing programs scaled. Provided marketing program audits. Led cross-functional training sessions around brand voice, social media marketing, content marketing, and paid advertising. Built and optimized new marketing programs, and facilitated handoff at the end of contract. Supported clients with marketing strategy and product roadmap support. Partnered with company leaders to drive alignment across marketing, product, engineering, and finance teams to ensure successful marketing programs scaled. Provided marketing program audits. Led cross-functional training sessions around brand voice, social media marketing, content marketing, and paid advertising. Built and optimized new marketing programs, and facilitated handoff at the end of contract.
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BigDoor Inc.
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Marketing
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Aug 2013 - Dec 2014
Marketing team lead. Responsible for repositioning the company into a new market by managing customer acquisition, customer retention, product marketing, and brand marketing strategies. Managed team responsible for strategy and day-to-day project execution across all marketing channels, including content strategy/marketing, SEO, brand strategy, sales enablement, community management, email marketing, PR, events and sponsorships, and paid advertising, and contributed to many wins for Fortune 500… Show more Marketing team lead. Responsible for repositioning the company into a new market by managing customer acquisition, customer retention, product marketing, and brand marketing strategies. Managed team responsible for strategy and day-to-day project execution across all marketing channels, including content strategy/marketing, SEO, brand strategy, sales enablement, community management, email marketing, PR, events and sponsorships, and paid advertising, and contributed to many wins for Fortune 500 clients, including Starbucks, CBS, Hulu, Alaska Airlines, PacSun, and Dell. Contributed to predictability models around customer churn, reporting dashboards, and internal reporting improvements that were presented to BigDoor’s board of directors. Assisted in product roadmap planning, product design, account management, and customer success. Supported executive team in navigating acquisition by private investment firm at the end of 2014. Show less Marketing team lead. Responsible for repositioning the company into a new market by managing customer acquisition, customer retention, product marketing, and brand marketing strategies. Managed team responsible for strategy and day-to-day project execution across all marketing channels, including content strategy/marketing, SEO, brand strategy, sales enablement, community management, email marketing, PR, events and sponsorships, and paid advertising, and contributed to many wins for Fortune 500… Show more Marketing team lead. Responsible for repositioning the company into a new market by managing customer acquisition, customer retention, product marketing, and brand marketing strategies. Managed team responsible for strategy and day-to-day project execution across all marketing channels, including content strategy/marketing, SEO, brand strategy, sales enablement, community management, email marketing, PR, events and sponsorships, and paid advertising, and contributed to many wins for Fortune 500 clients, including Starbucks, CBS, Hulu, Alaska Airlines, PacSun, and Dell. Contributed to predictability models around customer churn, reporting dashboards, and internal reporting improvements that were presented to BigDoor’s board of directors. Assisted in product roadmap planning, product design, account management, and customer success. Supported executive team in navigating acquisition by private investment firm at the end of 2014. Show less
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Moz
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Content Lead
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May 2012 - Aug 2013
Content team lead. Managed team responsible for content strategy, content marketing, and growth marketing to support inbound customer acquisition. Strategically supported brand marketing, SEO strategy and execution, events and sponsorships, increased product engagement, and improvements to cross-department customer reporting. Worked to expand the Moz community and optimize lifetime customer value by increasing retention. Co-compiled and contributed to the book “Inbound Marketing and SEO:… Show more Content team lead. Managed team responsible for content strategy, content marketing, and growth marketing to support inbound customer acquisition. Strategically supported brand marketing, SEO strategy and execution, events and sponsorships, increased product engagement, and improvements to cross-department customer reporting. Worked to expand the Moz community and optimize lifetime customer value by increasing retention. Co-compiled and contributed to the book “Inbound Marketing and SEO: Insights from the Moz Blog” that sold tens of thousands of copies. Represented the company as an evangelist, speaking at international and domestic events where I taught thousands about inbound marketing, and strategic content and brand marketing. Show less Content team lead. Managed team responsible for content strategy, content marketing, and growth marketing to support inbound customer acquisition. Strategically supported brand marketing, SEO strategy and execution, events and sponsorships, increased product engagement, and improvements to cross-department customer reporting. Worked to expand the Moz community and optimize lifetime customer value by increasing retention. Co-compiled and contributed to the book “Inbound Marketing and SEO:… Show more Content team lead. Managed team responsible for content strategy, content marketing, and growth marketing to support inbound customer acquisition. Strategically supported brand marketing, SEO strategy and execution, events and sponsorships, increased product engagement, and improvements to cross-department customer reporting. Worked to expand the Moz community and optimize lifetime customer value by increasing retention. Co-compiled and contributed to the book “Inbound Marketing and SEO: Insights from the Moz Blog” that sold tens of thousands of copies. Represented the company as an evangelist, speaking at international and domestic events where I taught thousands about inbound marketing, and strategic content and brand marketing. Show less
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Instagift
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Content Manager
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Apr 2011 - May 2012
Second hire at Deal Co-op, a TechStars Seattle 2010 graduate. Primary responsibilities included writing and editing all content shown on the main website and deal stores, managing digital advertising strategy and execution, driving site traffic growth, leading competitive analysis and market research, product roadmap planning, community management, product marketing, software testing, and supporting management tasks. Second hire at Deal Co-op, a TechStars Seattle 2010 graduate. Primary responsibilities included writing and editing all content shown on the main website and deal stores, managing digital advertising strategy and execution, driving site traffic growth, leading competitive analysis and market research, product roadmap planning, community management, product marketing, software testing, and supporting management tasks.
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Education
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2006 - 2010
University of Arizona
Bachelor of Arts, Communication, Health and Human Services
Community
