Adi Anand

Business Development at Guerilla Suit
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas Metropolitan Area, US
Languages
  • English Full professional proficiency
  • Hindi Native or bilingual proficiency

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Development
      • May 2017 - Present

      Guerilla Suit is a a full-service boutique agency that provides strategic and creative services for for lifestyle brands. We offer solutions via innovative campaigns that drive bottom-line results. We are a results driven firm that integrates creative with business objectives.We:Build identity and brandsExplore the competitive landscape and identify the audienceImplement and take you to the market - advertising, social strategy, event placement and activationsBuilding loyalty Capturing it all via original content Guerilla Suit's primary goal is to execute a cohesive strategy that grows sales and market share. We are an idea bank, design studio, experiential agency, and production company, all rolled into one. Examples of our work - http://guerillasuit.com/workContact me at adi@guerillasuit.com

    • Executive Director
      • May 2017 - Present

      Hot Luck is what happens at the fire—in the flames. It's where the inspiration turns into food. And that food feeds the people, and the music, and the next round of crazy ideas that flicker to life. Created by James Beard Award-winner Aaron Franklin, Guerilla Suit principal and Mohawk owner James Moody, and Mike Thelin, co-founder of Feast Portland, it is a DIY casserole of the culinary and music world. It is both a festival that occurs every Memorial Day weekend in Austin as well as a traveling series of events that pop up in cities all over the country year-round. Hot Luck is barbecue by Aaron Franklin, ramen by Ivan Orkin, wings by Andy Ricker, kebabs by Matty Matheson, steamed buns by Kristen Kish and sushi by Yoshi Okai. Hot Luck is great tunes, be it Hot Snakes, Peter Hook, DJ Questlove, Robert Ellis, Galactic or Twin Peaks. It's an experience that prompted Farideh Sadeghin, Culinary Director at MUNCHIES to call the '18 weekend in Austin, "the best food festival in the country." Celebrate fire, food, music and camaraderie with us

    • Co-founder and Producer
      • Jun 2011 - Present

      Quesoff (rhymes with face-off) is an annual queso cook-off held at The Mohawk on 912 Red River in Austin each summer. Every day laymen and women compete against established restaurants and top chefs to claim the title of best queso in Austin in four different categories (meaty, spicy, veggie & wild card). Quesoff (rhymes with face-off) is an annual queso cook-off held at The Mohawk on 912 Red River in Austin each summer. Every day laymen and women compete against established restaurants and top chefs to claim the title of best queso in Austin in four different categories (meaty, spicy, veggie & wild card).

    • Director of Business Development
      • Jun 2016 - Nov 2017

      •Handle and manage all aspects of Sponsorship and Partnerships (Prospecting, sales, execution, recaps and communication.)•Draft proposals, handle contracting and invoicing, create decks, and field calls and conducted meetings for initial Sales process•Work closely with the Production team to ensure execution of all deliverables for clients•Provide clients with regular updates via emails, phone calls and meetings•Recaps to clients after the festival •Handle and manage all aspects of Sponsorship and Partnerships (Prospecting, sales, execution, recaps and communication.)•Draft proposals, handle contracting and invoicing, create decks, and field calls and conducted meetings for initial Sales process•Work closely with the Production team to ensure execution of all deliverables for clients•Provide clients with regular updates via emails, phone calls and meetings•Recaps to clients after the festival

    • Business Development Manager
      • Dec 2016 - May 2017

      - Sales- Business Development- Sponsorships - Sales- Business Development- Sponsorships

    • Director of Client Services
      • Mar 2015 - May 2016

      Director, Client Services 03/15 - 05/16• Project managed sponsored activations and events, including Fun Fun Fun Fest, Levitation and the Lone Star Beer Texas Heritage Festival, as the direct point of communication with all clients and internal teams•Assisted Sales with regular support with ideas for activations and via calls, meetings, proposals and decks for events including Fun Fun Fun Fest, Levitation and the Lone Star Beer Texas Heritage Festival•Worked closely with the Production team to ensure execution of all deliverables for clients•Provided clients with regular updates via emails, phone calls and meetings•Provided recaps to clients after events and festivals•Besides various Fun Fun Fun Fest and Levitation sponsors and Lone Star Beer, clients included Urban Outfitters (Space 24 Twenty)Creative Events & Booking; Client Relations, Location Services & Production 08/08 – 03/13•Curated and produced creative events including regular shows at various venues, including booking talent, handling logistics, and securing sponsors.• Located venues and allocated spaces for clients per their needs for specific events year-round in Austin.•Handled web content and produce exclusive video for the blog.•Promoted events via various social media avenues and press releases.•Handled marketing and social media campaigns, and on-site media relations at Fun Fun Fun Fest

    • Online Audio and Video Media
    • 1 - 100 Employee
    • National Program Management
      • Apr 2013 - Mar 2015

      •Project managed all brand campaigns hitting multiple cities in the DoStuff network including Do512 (Austin), doNYC, DoTheBay, DoLA, Do617 (Boston), Do615 (Nashville), Do210 (San Antonio), Do214 (Dallas), Do317 (Indianapolis), Do314 (St. Louis), Do416 (Toronto) & HazDF (Mexico City) •Created ideas, helped sales, and handled execution of all deliverables including comprehensive event management, online marketing and social media, ad placement on network sites, and inclusion in email newsletters.•Clients included Goose Island Beer Co., Pabst Blue Ribbon, Nokia, Jack Daniel’s, Austin City Limits Music Festival, Lollapalooza and more

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Publicist
      • Jun 2012 - Mar 2013

      •Created detailed press plans for clients and provided consulting service for new initiatives.•Drafted detailed press releases and media alerts for client news and initiatives.•Pitched client news and initiatives to local, regional and national TV, radio, print and online media.•Secured TV and radio segments; online and print Editorial.•Assisted with client events and social media.•Assisted with third party opportunities and marketing and advertising opportunities.•Accounts managed: The Texas Tribune, ATX Brands, Health Alliance for Austin Musicians, Fun Fun Fun Fest, VH1, BMF Media, The Recording Academy® Texas Chapter, Austin Convention & Visitors Bureau, Blackfinn Ameripub, TicketBud, Outside Magazine, Chaotic Moon, Pachanga Fest, Roll On Sushi, Red Bull, Pitchfork TV, Austin Cake Ball, Fungry, Andrew Harper, Outbox, Art Outside, Texas Music Scene.

    • Director, Events, Partnerships & Sponsorships
      • Oct 2006 - Mar 2013

      Director, Events, Partnerships & Sponsorships - September 2012 - March 2013Staff Writer, Event Management, Talent Booking, & Artist and Press Relations - October 2006 - September 2012•Cover weekly music events in city of Austin via previews, interviews, and reviews.•Curate and produce events such as Austinist Indieroke & Austinist’s Local Music Is Sexy events.•Assist with booking, vendor, press and artist relations for various Austinist events at SXSW, Austin City Limits Music Festival, & Fun Fun Fun Fest.•Handle press and artists Relations; coordinate 50+ artist interviews annually at Fun Fun Fun Fest.

    • Disc Jockey
      • Nov 2007 - Feb 2013

      Regional show on Austin Music titled River Runs Red Regional show on Austin Music titled River Runs Red

    • United States
    • Information Services
    • 700 & Above Employee
    • Editor; Editorial & Data Customer Advocate
      • May 1999 - Jun 2012

      Editorial Customer Advocate 03/07 – 06/12•Communicate on a daily basis with clients and users of Hoover’s Online to address questions and concerns about content on the website.•Communicate internally with various departments within Hoover’s and Dun & Bradstreet to address content questions and intricate data issues.•Work cross-functionally within the company to ensure data accuracy and best practices.•Assist sales and customer service in dealing with client issues and content concerns, making data corrections as needed. Assist the content department with data accuracy issues and IT department with relevant technical issues.• Meet with Dun & Bradstreet counterparts monthly to address US and global data quality issues and present pressing content issues to Product Dept. on a regular basis.Editor 04/06 – 03/07•Maintained miscellaneous data fields for 43,000+ active company information records in database.Financial Editor / Sports Writer 5/99 – 04/06•Maintained accurate financial information for companies in database. •Studied IPO filings, added companies going public to database by working cross-functionally with the Content and Product teams•Maintained editorial coverage of various sports organizations in database.•Served as liaison between Editorial Department and 3rd party content providers like Hemscott and Thomson Financial.•Co-ordinated our database’s companies stock market information in accord with the daily market events.•QA’d internal projects.

    • Music
    • 1 - 100 Employee
    • Writer
      • Aug 2007 - May 2011

    • Writer
      • Feb 2006 - Jan 2010

    • Writer
      • Feb 2009 - Aug 2009

    • Video Jockey
      • Nov 2008 - Jul 2009

      Band interviews Band interviews

    • Founder; President (2001-2006); Austin Chapter Director (2001-2009)
      • Jul 2001 - May 2009

    • Disc Jockey on Now Playing Austin
      • Jul 2008 - Sep 2008

      Weekly show previewing bands playing Austin during the week of. Weekly show previewing bands playing Austin during the week of.

    • Writer
      • Jan 2006 - Jul 2008

    • Writer
      • Dec 2003 - Mar 2008

    • Video Jockey
      • Feb 2008 - Feb 2008

      Interviews with musical acts Interviews with musical acts

    • Writer
      • Jun 2006 - Jun 2007

    • United States
    • Higher Education
    • 700 & Above Employee
    • Building Monitor
      • Jan 2006 - May 2007

      Ensured productions at the Bass Concert Hall & Hogg Auditorium at University of Texas at Austin ran smoothly. Ensured productions at the Bass Concert Hall & Hogg Auditorium at University of Texas at Austin ran smoothly.

    • Writer
      • Mar 2006 - Jun 2006

      http://www.atxmagazine.com/ http://www.atxmagazine.com/

    • United States
    • Musicians
    • 1 - 100 Employee
    • Production Assistant
      • Jan 2006 - Apr 2006

    • Financial Services
    • 1 - 100 Employee
    • Intern
      • May 1998 - Jul 1998

    • United States
    • Broadcast Media Production and Distribution
    • Volunteer
      • Feb 1997 - Apr 1997

Education

  • The University of Texas at Austin
    Bachelor of Economics, Business Economics Program: Money & Banking
    1995 - 1999
  • Modern School
    -
  • Woodstock School
    -

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