Experience

Currently on sabbatical

• Advertising Services
• 1 - 100 Employee

• Currently on Sabbatical

  • Sep 2017 - Present

  After selling my business in 2017 and spending another 6 weeks winding things up, I have taken a well-earned 12 month sabbatical mainly traveling around Europe. I am now well rested and looking for a new challenge. If you have a senior position which you think may be of interest please do not hesitate to contact me, be it a permanent position or on a project/contract basis. After selling my business in 2017 and spending another 6 weeks winding things up, I have taken a well-earned 12 month sabbatical mainly traveling around Europe. I am now well rested and looking for a new challenge. If you have a senior position which you think may be of interest please do not hesitate to contact me, be it a permanent position or on a project/contract basis.



Carson Tyre & Autocare Ltd

• Melksham UK

• Director

  • Jan 2009 - Sep 2017

  An independent tyre retailer and ‘Fast Fit’ centre which markets tyre and vehicle services to trade and retail customers within the West Wiltshire area. A Startup business in January 2009 generated total sales over the eight years of £5.7m a GP of £1.9m and invoices numbering over 52,000 sold for a six figure sum in 2017. Director • Strong financial management including: budgeting, financial control and complying with all legal, Health & Safety and accounting requirements. • Complete control of sales, marketing, personnel, management, planning and forecasting. • Control and management of brand strategy Show less



Cooper Tire & Rubber Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• European Marketing Manager

  • May 2004 - Jul 2008

  European sales and marketing division of a US tyre manufacturer selling through 6 direct subsidiaries and distributors in over 40 countries in Europe, Russia and Africa ($340m Europe, 3.0b Global t/o)• Report at board level and lead the strategy, management and leadership of this European marketing organisation through a senior marketing team (including European Brand Manager, European Marketing Communications Manager and European Product Manager).• Manage European product range, identifying new product opportunities, developing product charters including financial goals and launch to the market.• Utilise commercial and business acumen to design and manage European brand strategy across six brands and maintain long term growth plans to ensure continued consistency with corporate objectives.• Translating central, global strategies into workable plans for local markets.• Demonstrate solid financial awareness with negotiation, allocation and management of a marketing budget for all European markets (£5m+).• Manage a departmental operational budget of circa £500,000. Show less

• Global Product Manager

  • Apr 2007 - May 2008

  (This position ran concurrently with European Marketing Manager’s role)• Appointed as the First Global Product Manager in the company’s history, reported to VP of Global Technical based in USA.• Set up Global Product Steering committee and Chair it.• Responsible for a $3-billion-dollar product range.• Introduced new stringent product charters, detailing performance requirements, financial performance, operational impact.• Significantly reduced wasteful duplication of product development, and unprofitable new products from being developed and brought to market. Show less

• European Brand Manager

  • May 2002 - May 2004

  (A new senior position in May 02)• Responsible for the establishment of a consistent corporate brand image across Europe.• Utilise creativity and vision to develop brand position and provide strategic direction for four brands.• Manage geographical boundaries and address cultural and linguistic differences in the defining of marketing and brand strategies.• Demonstrate exceptional relationship management skills and project managed external agency evaluation and selection.• Managed creative agencies relationships to ensure optimum performance, including design, print, websites and PR.• Event management – organise, attend and manage a calendar of industry events to promote the business, including, sales conferences, product launches, trade and consumer stands at shows.• Collaborated with business leaders to develop marketing plans to reflect and accomplish brand objectives.• Manage marketing calendar and budget with financial management of circa £4.5m budget. Show less



Toyo Tire Europe GmbH

• Germany
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• UK Marketing Manager

  • Mar 2000 - May 2002

  UK division of a Japanese tyre manufacturer selling through 350 dealers (£12m t/o)(Reported to UK General Manager)• Managed strategic review of sales and marketing operations, and deliver against objectives.• Manage all UK marketing collateral.• Communicate and liaise with European and Japanese Head Office.• Maintained and balanced a budget of £500k.

• Assistant Marketing Manager

  • Apr 1996 - Mar 2000

  KEY RESPONSIBILITIES Develop stronger branding Pricing analysis Distribution analysis Designing of and writing of new brochures Identifying potential new market segments KEY ACHIEVEMENTS Redesign pricing structureRemoval of poor value sponsorship spendIntroduced the use of direct mailRemoval of poorly positioned advertising

• Technical Engineer UK

  • Jun 1993 - Mar 1996

  KEY RESPONSIBILITIESAll Technical matters for the UKReporting to Toyo European Head OfficeIncluding:- - Claims adjudication and analysis - Test tyre monitoring and analysis - New product developmentKEY ACHIEVEMENTSReduce claims units by 40% over 3 years Reduce sterling paid out by 75% over 3 years



Bridgestone Americas

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Technical Engineer Head Office

  • Mar 1990 - Jun 1993

  UK division of this Japanese global tyre manufacturer turnover approximately £100M in the UK at that time, currently the worlds largest Tyre Manufacture KEY RESPONSIBILITIES Accurate reporting and analysis of quality and design problems to both Japanese and European Head OfficesHandling technical enquiries, from OE manufacturers, sales force, staff, dealers and end users Technical training of sales force, staff and dealers as requiredKEY ACHIEVEMENTSReduce claims accepted by 50% in 12 monthsReduce claims year on year thereafter Show less

• Technical Service Engineer

  • Jun 1988 - Mar 1990

  KEY RESPONSIBILITIESAll technical matters for Southern England and South Wales KEY ACHIEVEMENTSSuccessfully develop strong relationships with key accounts and provide Head Office with objective technical reports