Kim Loftus, CFRE

Director Of Development at Historical Society of Michigan
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Contact Information
us****@****om
(386) 825-5501
Location
Plainwell, US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director Of Development
      • Dec 2021 - Present

      Lansing, Michigan, United States Spearheaded strategic donor relationships in support of state-wide services to provide Michigan history education for adults and children. Planned and managed grant applications, direct mail campaigns, and planned giving program. Created supporting newsletters, reports, website content, and marketing collateral. Restructured direct mail campaign. Served as a member of Senior Directors Team.  Identified and created cultivation plans for top 25 donor prospects.  Secured five planned gift… Show more Spearheaded strategic donor relationships in support of state-wide services to provide Michigan history education for adults and children. Planned and managed grant applications, direct mail campaigns, and planned giving program. Created supporting newsletters, reports, website content, and marketing collateral. Restructured direct mail campaign. Served as a member of Senior Directors Team.  Identified and created cultivation plans for top 25 donor prospects.  Secured five planned gift commitments and realized two bequests.  Generated more than $700,000 annually or 40% of organization operating revenue.  Enhanced corporate sponsorship program for state-wide conferences to meet targeted goals. Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Vice President of Fund Development and Executive Director of Heritage Community Foundation
      • Nov 2014 - Dec 2021

      Kalamazoo, Michigan Area Established the Foundation, defined its policies and procedures, and now orchestrate all philanthropic activities of a non-profit senior living and retirement community serving 300+ residents. Engage the Board of Directors, set annual fundraising targets, and manage major events and donor recognition programs. Serve as a member of Heritage Community of Kalamazoo Executive Leadership Team.  Increased annual giving 400% since 2014, raising $2.8 million+ for operating and capital… Show more Established the Foundation, defined its policies and procedures, and now orchestrate all philanthropic activities of a non-profit senior living and retirement community serving 300+ residents. Engage the Board of Directors, set annual fundraising targets, and manage major events and donor recognition programs. Serve as a member of Heritage Community of Kalamazoo Executive Leadership Team.  Increased annual giving 400% since 2014, raising $2.8 million+ for operating and capital needs.  Organized and lead current $2.5 million capital campaign for Memory Care Learning Center.  Secured 15 planned gift commitments, and increased donor retention to 53%.  Identified and created cultivation plans for top 50 donor prospects.  Led successful segmented campaigns such as employee giving and COVID-19 emergency funding.  Enhanced organization brand, social media presence, and corporate communications; drove 30% increase in Facebook engagement and increased event attendance by more than 50%. Show less

    • Development Officer
      • Jan 2009 - Nov 2014

      Kalamazoo, Michigan Area Spearheaded strategic donor relationships in support of healthcare services, with a focus on financial assistance for patients and technology acquisitions. Developed grateful patient program and donor recognition program from scratch. Planned and managed public events, grant applications, direct mail campaigns, and grateful patient programs. Created supporting newsletters, reports, website content, and marketing collateral. Restructured direct mail campaign.  Raised $2.3 million+ for… Show more Spearheaded strategic donor relationships in support of healthcare services, with a focus on financial assistance for patients and technology acquisitions. Developed grateful patient program and donor recognition program from scratch. Planned and managed public events, grant applications, direct mail campaigns, and grateful patient programs. Created supporting newsletters, reports, website content, and marketing collateral. Restructured direct mail campaign.  Raised $2.3 million+ for operating and capital purchases, representing 34% of annual average departmental revenue.  Boosted mammography fundraising by 200%.  Generated $250,000+ annually in sponsorship and event income.  Created and launched marketing plan; increased event attendance by more than 50%.  Raised donor retention to 60%. Show less

    • Director of Development and Communications
      • Oct 2004 - Jan 2009

      Kalamazoo, Michigan Area Initiated and executed start up fundraising and marketing programs. Directed a comprehensive marketing plan and produced materials to enhance the agency brand. Built relationships with donors, patients, businesses, and foundations for annual and capital support. Major Accomplishments: • Raised $503,685 for operating and capital purchases • Increased donor base from 48 constituents to 700 • Implemented fundraising plan that includes major gifts, grants, direct mail and special… Show more Initiated and executed start up fundraising and marketing programs. Directed a comprehensive marketing plan and produced materials to enhance the agency brand. Built relationships with donors, patients, businesses, and foundations for annual and capital support. Major Accomplishments: • Raised $503,685 for operating and capital purchases • Increased donor base from 48 constituents to 700 • Implemented fundraising plan that includes major gifts, grants, direct mail and special events • Increased hearing aid sales by 30% through coordinated marketing and promotions • Organized and implemented physician marketing program Show less

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Vice President of Development
      • Jun 2000 - Oct 2004

      Kalamazoo, Michigan Area Provided leadership in all development efforts, including the creation and execution of fund raising and marketing plans. Directed a comprehensive marketing plan and produced materials to enhance the brand. Directed retail, facility rental, volunteers, information technology, membership and corporate support programs in addition to traditional development operations. Supervised staff of 4-6. Major Accomplishments: • Directed a successful $3.9 million capital campaign • Directed the… Show more Provided leadership in all development efforts, including the creation and execution of fund raising and marketing plans. Directed a comprehensive marketing plan and produced materials to enhance the brand. Directed retail, facility rental, volunteers, information technology, membership and corporate support programs in addition to traditional development operations. Supervised staff of 4-6. Major Accomplishments: • Directed a successful $3.9 million capital campaign • Directed the annual fund direct mail campaigns, generating more than $125,000 annually • Increased on site participation by 35% and by 7% in outreach programs • Increased membership revenue 20% Show less

    • Mental Health Care
    • 700 & Above Employee
    • Foster Grandparent Program Coordinator
      • Jun 1999 - Jun 2000

      Louisville, Kentucky, United States Volunteer Administrator- Foster Grandparent Program • Recruited, trained and supervised 45 seniors to mentor children in three counties • Prepared annual grant request including annual needs assessment and quality indicator survey • Designed and presented workshops on community services and provided skills training • Coordinated marketing and public relations

    • Public Relations and Volunteer Specialist
      • 1998 - 1999

      Louisville, Kentucky, United States

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Museum Store Buyer and Manager
      • 1993 - 1996

      Louisville, Kentucky, United States

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Gift Shop Buyer and Manager
      • May 1986 - Jun 1993

      Kalamazoo, Michigan, United States

Education

  • Western Michigan University
    BA, History and Art History
    1981 - 1985
  • Hope College
    1980 - 1981
  • Plainwell High School
    Dipolma
    1976 - 1980

Community

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