Gabrielle Denise Pina

Director of Academic Communications/Public Relations & Assoc. Professor of Languages and Literature at Virginia State University
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Contact Information
us****@****om
(386) 825-5501
Location
Matoaca, Virginia, United States, US
Skills

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Dr. William Hobbs

Ms. Pina's communications consultation brings the best intentions of your words and best practices reaching the level of articulation needed for optimal impact. Her business acumen and tactical empathy can have those working on projects or proposals with her feel three steps ahead of counterparts at the other end of the table, complete with gracious strategies in avoiding impasses and gaffes that ensnare many in this highly evolving landscape of cultural sensitivity. Ms. Pina did a yeoman's job in helping to design a series of conflict resolution and soft skills workshops at FMU.

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Credentials

  • Inclusive and Ethical Leadership Certificate
    USF Corporate Training and Professional Education
    Dec, 2022
    - Oct, 2024
  • Diversity, Equity and Inclusion in the Workplace Certificate
    USF Corporate Training and Professional Education
    May, 2021
    - Oct, 2024

Experience

  • Virginia State University
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Director of Academic Communications/Public Relations & Assoc. Professor of Languages and Literature
      • Aug 2021 - Present

      Provide leadership for the Office of Academic Communications and Public Relations including internal media communications for the purpose of branding, enhancing the presence of the academic units and synergy building with internal and external stakeholders. Develop and maintain a creative and intentional communications strategy that engages and informs faculty, staff, students, alumni, and constituents about academic programs, resources, and services. Validate materials from the office of the Provost for public consumption for consistency with the university's overall communication edits. In collaboration with the Deans, assist in increasing each college's public visibility regionally, nationally, and internationally via the use of all available media outlets in the promotion of the university's brand. Provide consultative services and support in each college's implementation of their marketing plan including establishing and cultivating synergy partners, writing and publishing stories, conducting interviews, research, and identifying target audiences. Provide support and creative feedback for the development of academic affairs speech preparation, talking points, press releases, print/digital publications, social media, photos, and videos.

  • RFJ Law
    • Director of Communications
      • Mar 2012 - Jan 2022

      I design and lead global brand engagement and enhancement initiatives. I develop internal and external communication strategies using integrated messaging to report on community and global events. As well, I draft correspondences, press releases, quarterly newsletters, and social media content. I measure the impact of content on the employee internet and corporate website. I also write statements, speeches, talking points, and presentations for executive leaders. I build campaign timelines and budgets. Finally, I serve as community spokesperson.My achievements in this role include:• Designing and implementing crisis communication strategies in response to emergency situations. • Crafting engaging and consistent messaging to build the corporate brand. • Creating and executing strategic public relations campaigns to boost visibility and positive brand engagement.

  • University of Southern California
    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Lecturer
      • Aug 2004 - Jul 2017

      I taught technical writing in the Engineering Writing Program (EWP), explaining technical concepts and professional communication strategies. I also advised students in completing final projects. I led fiction writing courses in the Master of Professional Writing (MPW) program. I lectured on literary concepts and facilitated creative writing workshops. As well, I served as faculty liaison for the MPW Creative Writing Student Internship and collaboration with Homeboy Industries and Write Girl Organization. I approved thesis submissions. I addition, I designed curriculum to fuse engineering concepts with creative writing techniques to build impactful content. Accomplishments include:• Creating curriculum for Writers in the Field of Pedagogy & The Creative Mind, Fiction Workshop, and Approaches to Writing the Novel: Research. • Designing and implementing arts-based community outreach programs. • Developing and leading ongoing recruitment efforts to build diversity of students and faculty within the MPW program. • Producing the Langston Hughes Project Poetry Slam, planning logistics, selecting student poets, and marketing the event. • Producing strategic plans and models to elevate student retention levels. • Earning nomination for Mellon Teaching Award.

  • Pasadena City College
    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Jul 2004 - Jul 2017

      I taught English essentials, composition, and critical thinking. I also advised students in writing structured, thoughtful, and grammatically correct essays. Central achievement in this role: • Designing curriculum in English reading, writing, and composition as well as Introduction to Creative Writing and African American Literature since 1900. Ujima Program Co-Director, 2006 – 2010• Pasadena Community College• Developed and evaluated program. • Wrote grants and evaluation reports. • Designed and developed courses. • Led recruitment and retention efforts. • Supervised community outreach projects. • Created program marketing strategy. • Crafted marketing collateral. • Partnered with UMOJA Consortium to influence public policy related to student success programming for underserved populations. • Earned recognition as Program Director of the Year.

  • Viral United Group
    • Chief Communications Officer
      • Feb 2011 - Jan 2012

      I planned and organized global community engagement campaigns. I oversaw internal and external communications. I also designed unified messaging on community and global activities. Additionally, I wrote correspondence, press releases, newsletters, and social media posts. I recommended strategies to remedy gaps in communication and messaging. As well, I offered advice on leveraging internal communication channels. Accomplishments in this role include:• Developing communications collateral to effectively share the company’s story with stakeholders and opinion leaders. • Revising all web and media content to align with brand messaging. • Preparing presentations shared at the United Nations. • Leading reactive public relations and crisis communications strategies to preserve the corporate brand.

Education

  • University of Southern California
    Master of Arts (M.A.), Professional Writing
    -
  • University of Massachusetts, Amherst
    Bachelor of Arts (B.A.), Mass Communications, Minor in Spanish
    -
  • Adler University
    Doctoral Candidate, Organizational Leadership/Social Justice
    2021 - 2023

Community

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