Arne Johnson

Marketing Manager at University of Minnesota College of Continuing & Professional Studies
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Contact Information
us****@****om
(386) 825-5501
Location
St Paul, Minnesota, United States, US

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Bob Herbst

Arne and I have been colleagues for almost four years. In that time I’ve had the privilege of working with Arne on two separate, but related educational undertakings. The first, we serve together on an international education board. The second, Arne’s gracious offering of guidance and wise counsel to our start-up continuing education unit. Our strong professional association continues today. As a board member and as an advisor to our University, Arne beams with an executive presence that portrays his authenticity as a knowledgeable and professional educator. Board members look to Arne as a thought leader in educational marketing; his leadership focuses the board on the important strategic marketing issues facing educators today and then guides us through the critical thinking process to achieve successful outcomes at the tactical level. Other key descriptors of Arne’s professional ism that come to mind include: dependable, competent, subject matter expert, diligent, determined, results oriented, creative problem solver, technical acumen, efficient in the use of limited funds, adds clarity to confusion, loyal, thorough and successful. On the people side Arne is: thoughtful and mindful of others, sets a pleasant tone, a patient teacher and mentor, excellent communicator, very good manager, trustworthy, creates a work environment of success and someone who employees gravitate to seek help and advice. Arne Johnson would add a great deal of value to your organization- he’s that good!

Linda Beck Halliburton

I worked with Arne for five years on developing and executing integrated strategic marketing plans. This required a keen knowledge of the market as well as being on the leading edge with new marketing tactics. Arne combined this with excellent planning and attention to detail. Not all marketing professionals excel at both strategy and implementation; Arne is one of the few I've worked with who can do the job well "soup to nuts."

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Credentials

  • Marketing to Diverse Audiences
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Management Practices Certificate
    University of Minnesota-Twin Cities
    Feb, 2016
    - Oct, 2024

Experience

    • Marketing Manager
      • 2002 - Present

      Develop and implement integrated marketing plans that promote the growth of U of M College of Continuing & Professional Studies programs including professional education open enrollment short courses and certificates, contract training, professional conferences, personal enrichment programs and the Continuing Education and Conference Center.- Work collaboratively with department/program directors in development of marketing plans.- Recommend and manage marketing budgets to achieve revenue and enrollment goals.- Direct and manage the implementation of all marketing strategies and tactics, including: lead generation, enrollment management, social media, paid search, web development and optimization, PR, media planning, direct marketing and sales development/support.- Participate in the assessment and lead marketing of new programs and program areas.- Analyze market data and research to stay current and update/adjust marketing strategies as necessary to accommodate new data.- Monitor and analyze marketing activity against goals.- Lead development of business process for integration of contract sales and CRM system.- Work with University entities to generate program awareness among their constituents.

    • Advisory Board Member
      • Nov 2012 - Nov 2016

      The CMED Conference is the premier executive and professional education event for directors, program management staff, contract training, marketing directors/managers, and other key professionals working in executive and professional education. Board role is to advise on program development for the conference, seek and arrange key note and session speakers, promote the conference, introduce speakers, facilitate panels/discussions or sessions as needed, and to help and guide attendees as necessary.

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Account Executive
      • 2000 - 2002

      Managed integrated marketing services for Rimadyl, one of Pfizer Animal Health's largest companion animal pharmaceutical products.- Lead team in development of trade and consumer marketing plan.- Managed development and implementation of national advertising campaigns (print and broadcast), direct marketing, PR, website, merchandising, trade show activities, technical guides and sales materials. Managed integrated marketing services for Rimadyl, one of Pfizer Animal Health's largest companion animal pharmaceutical products.- Lead team in development of trade and consumer marketing plan.- Managed development and implementation of national advertising campaigns (print and broadcast), direct marketing, PR, website, merchandising, trade show activities, technical guides and sales materials.

    • United Kingdom
    • Legal Services
    • 1 - 100 Employee
    • Senior Account Executive
      • 1998 - 2000

      Responsible for the development and implementation of marketing plans and advertising strategies for leading companies in the animal health industry.- Planned and developed marketing communications for Bayer Animal Health Equine Biological products (Legend and Marquis), including national print advertising, direct marketing efforts, sales literature and technical sales support.- Developed and managed trade communications, sales literature and support, distributor promotions and telemarketing, trade show materials and events, and advertising for Innovative Veterinary Diets, a manufacturer of all-natural prescription therapeutic pet foods (Limited Ingredient Diets and Select Care Diets).

    • Senior Account Executive
      • 1996 - 1998

      Directed marketing initiatives and promotions in the animal health industry for leading manufacturers of pharmaceutical and prescription therapeutic pet foods.- Developed and implemented marketing initiatives for Fort Dodge Animal Health companion animal products (LymeVax, Duramune and GiardiaVax) in the veterinary channel including national print advertising, direct marketing efforts, sales literature and technical sales support materials.- Managed Hill's Pet Nutrition pet foods (Science Diet, Prescription Diet and HealthBlend) marketing efforts in the veterinary channel. Initiated all aspects of advertising from national print advertising and direct mail to training and sales support literature including large scale technical guides for veterinarians.

    • Sr. Account Executive
      • 1996 - 1996

      Worked with McDonald's local and regional store owners and McDonald's corporate stores.- Managed advertising/promotional efforts for regular special offers with in-store materials and local marketing, analyzing results of marketing and making recommendations for future marketing efforts.- Worked on local store marketing for introduction of Arch Deluxe sandwich. Worked with McDonald's local and regional store owners and McDonald's corporate stores.- Managed advertising/promotional efforts for regular special offers with in-store materials and local marketing, analyzing results of marketing and making recommendations for future marketing efforts.- Worked on local store marketing for introduction of Arch Deluxe sandwich.

    • Account Executive
      • 1995 - 1996

      Implemented and managed promotional programs at the national and local levels in the trucking and truck engine after-parts market and heating and air conditioner market, and managed catalog development for telecommunications products.- Developed and rolled out national promotions for Caterpillar Truck Engine dealers and distributors of Caterpillar engines and parts utilizing direct marketing, local store marketing programs including in-store merchandising.- Managed design and development of merchandising programs for Behler-Young stores, national wholesale heating and air conditioning distributors.- Managed the development of consumer marketing and catalogs for SKC Communications, a local distributor of telecommunication products.

    • Account Executive
      • 1994 - 1995

      Managed Hallmark Cards newspaper supplement advertising for national chain drug stores including Osco, Sav-on, Longs, Walgreens, CVS and Genovese. Developed advertising for Ambassador Cards and Party Express in the supermarket industry.- Planned and directed seasonal consumer advertising in store supplements and newspapers- Worked with Hallmark to create strategies to increase sales nationally on the retail and wholesale level Managed Hallmark Cards newspaper supplement advertising for national chain drug stores including Osco, Sav-on, Longs, Walgreens, CVS and Genovese. Developed advertising for Ambassador Cards and Party Express in the supermarket industry.- Planned and directed seasonal consumer advertising in store supplements and newspapers- Worked with Hallmark to create strategies to increase sales nationally on the retail and wholesale level

    • Account Coordinator
      • 1993 - 1993

      Coordinated development of advertising materials, broadcast advertising and local store promotions and merchandising.- Managed the development of print and broadcast advertising, local promotions and communications for ICI Seeds (Garst Seeds) and Midas Auto Service Centers- Coordinated print, collateral, radio and television advertising for the Missouri State Fair Coordinated development of advertising materials, broadcast advertising and local store promotions and merchandising.- Managed the development of print and broadcast advertising, local promotions and communications for ICI Seeds (Garst Seeds) and Midas Auto Service Centers- Coordinated print, collateral, radio and television advertising for the Missouri State Fair

    • Print Media Buyer
      • 1992 - 1992

      Coordinated and purchased local and national print media, including newspapers, magazines, and outdoor.- Managed national newspaper seasonal advertising buying for Hallmark Cards stores.- Managed local and regional outdoor advertising buying for KCTV-5 News (local CBS affiliate). Coordinated and purchased local and national print media, including newspapers, magazines, and outdoor.- Managed national newspaper seasonal advertising buying for Hallmark Cards stores.- Managed local and regional outdoor advertising buying for KCTV-5 News (local CBS affiliate).

Education

  • University of Kansas
    Journalism, Advertising
    1987 - 1992
  • University of Minnesota-Twin Cities
    Business Analysis Certificate
    -
  • University of Minnesota-Twin Cities
    Management Certificate
    -

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