Experience

Fondation IPT

• Switzerland
• Human Resources Services
• 100 - 200 Employee

• Responsable Fundraising

  • Oct 2020 - Present

  Fondation privée reconnue d'utilité publique, créée par des chefs d'entreprise, gérée en bureau de placement spécialisé, sans but lucratif. Près de 50 ans d'expérience dans la réinsertion socioprofessionnelle de personnes atteintes dans leur santé ou des personnes en difficulté sur le marché du travail. Trait d'union entre les milieux économiques et le monde social pour combattre l'exclusion.



Ronald McDonald House Charities

• United States
• Non-profit Organizations
• 700 & Above Employee

• Head of Fundraising - www.rmhc.com

  • Mar 2017 - Apr 2019

  Public Fundraising & Responsible for the Major Donor Fundraising of Ronald McDonald House Charities Switzerland, including Private Major Donors, Foundations, Corporates and Legacies.Developing fundraising strategy and setting priorities, goals and budgets; researching and identifying potential donors and communicating with current donors. Set-up of a new CRM tool, new newsletters, several mailings, new website, new brand identity campaign. Working with several committees and organisation of High Donors Events (McMasters). In charge of existing fundraising actions in all McDo Restaurants in Switzerland.



Terre des hommes foundation

• Switzerland
• Non-profit Organizations
• 400 - 500 Employee

• Head of Public Fundraising - www.tdh.com

  • Feb 2013 - May 2016

  As Head of Public fundraising at Terre des hommes (in charge fo 16 Millions revenus), the largest NGO for children’s aid in Switzerland, I' have managed a team of 7 people (Corporate Fundraising and Individual Fundraising). Main realisations: Overall improvement of Public Fundraising activities AND results: income increase (+6 % per year) through1) closer Data Base management and analyses (ROI) 2) Donor Journey improvement reviewed the annual plan (better balance between acquisition and retention)developed a new segmentation (strategic) improved the way of communicating (operational) Other important realisations: Project manager of the first national campaign 360° (digital included)Initiator of a new branding campaign Project Team member of the new web siteMain sponsor of the new donation tool: "peer2peer"Tasks: managing teams, project management, developing fundraising strategy and setting priorities, goals and budgets; researching and identifying potential donors, cultivating potential donors and communicating with current donors. Donor database management, working with fundraising committee and overseeing event planning and campaigns as needed.



Self employed, Digital Consultant

• Freelance Marketing Consultant

  • Jan 2012 - Jan 2013

  - Consultancy for new business - Designed strategical and tactical plans- Supervision and coordination of project executionReferences: www.chougarou.com (online shop, ecological articles for kids)www.katewalkeraustralia.com (australian book writer)www.juliapannell.com (australian photographer)



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Digital & CRM Manager Northern Europe - www.diageo.com

  • Aug 2008 - Nov 2011

  Northern Europe: Benelux (Belgium, Liechtenstein and Netherlands), Nordics (Norway, Sweden and Danmark), CHAD (Switzerland, Germany and Austria)Consumer marketing role- E-business (data base, websites / micro sites and e-maillings) - Social media strategy (including blogger relations and digital PR)- Innovation (mobile projects)- Responsible for CRM program "Friends of the Classic Malts" - Responsible for Baileys digital strategy- Leveraged the new global digital infrastructure platform- Delivering digital trainings to the Marketing TeamsAchievements:Inspired agencies to deliver great performance by building authentic relationships with them and initiating creative ways of working. Restless understanding best practices, testing and evaluating how to build brands in a rapidly changing external environment. 1. Baileys > created the brand's biggest community in Europe (160'000 fans)> cohabitation of 3 key media types: earned, bought and paid media using 3 pillars regarding the media plan: reach, affinity and community. 2. Premium CRM program: Single malts whiskies (Lagavulin, Talisker, Caol Ila etc.)> Significant Data base growths (+30 % customers) and big success in CHAD> Successfully launched CRM program in Germany> Management of innovative digital campaigns 3. Bushmills > Gold medal winning "Make it at Bushmill's", digital campaign in Benelux4. Johnnie Walker > Award winning "Walk with Giants" digital campaign in Benelux



Ringier AG

• Switzerland
• Media Production
• 700 & Above Employee

• CRM Project Manager - www.ringier.com

  • Aug 2005 - Aug 2008

  Media group (several magazines) L'Hebdo, L'illustré, Edelweiss, TV8, Montres PassionConsumer marketing dpt (BtC): - CRM & Data base - Targeted subscriptions recruitment & loyality- Campaigns: maillings, e-maillings, sms, web - Analyses, studies and M&E- Events (Grand prix de cosmétique, Salon du livre, Montre de l'année, VIP évents, etc.)



Edipresse Group

• Media Production
• 100 - 200 Employee

• Recrutment & Loyalty Manager - www-edipresse.com

  • Aug 2003 - Jul 2005

  Media group (newspapers): 24 heures, Tribune de Genève, Le Matin and magazines: Bilan, Femina etc.Diffusion dpt. (BtC)- Launch project CRM (strategy & IT tools) - Consumer knowledge studies - Direct marketing campaigns: print, e-marketing and sms- Retention campaigns- Recrutement & loyalty strategy



BG CO-CREATIVE STRATEGY

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Account Manager (direct marketing agency)

  • Aug 2001 - May 2002

  BtB recruitment (corporate customers)- Account management (budget follow-up)- Collaboration with the creative team- Elaboration of new creative concept- Direct marketing campaigns management



La Redoute

• France
• Retail
• 700 & Above Employee

• Commercial Manager - www.laredoute.ch

  • Mar 1999 - Jul 2001

  Marketing dpt (BtC): - Consumer recrutement & loyalty strategies - Media plans- Creations of product catalogues - Marketing direct stretegy & implementation- Direct sales (call center, web&print)BtB: Partnerships Listbroking"Asile colis"