Vicki Consiglio
Corporate Management at Harris Marketing Group- Claim this Profile
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Bio
Ann Marie Taepke
Vicki Carlini is an exemplary marketing professional, who I feel extremely fortunate to have had as a client during my time managing the social media Jeep account. Vicki truly partners with and trusts her digital media, social media, and CRM agencies as if they were her colleagues. She is extremely knowledgeable of the automotive marketing space with a natural instinct on what will (and will not) resonate with consumers. Being a passionate ambassador for the Jeep brand, Vicki always asks the right questions to keep business objectives top of mind in every execution. She holds positions in the local community with both the Adcraft Club of Detroit and the Detroit Advertising Association. And on top of all that, Vicki is just a downright fun person to be around. To this day, she is still my all-time favorite client. I feel lucky to have gotten to work so closely with her during my time in Detroit.
Chris Hart
My company (trueAnthem) and I worked with Vicki and Jeep to launch the first fully-integrated Paid, Owned, and Earned Media campaign in the automotive industry. Vicki is a thought leader in social media and social CRM – her vision, leadership, and aptitude to push the boundaries of social media marketing sets her apart as a marketing executive at one of the most recognized brands in the world (Jeep). Vicki was involved from program inception, implementation, and social measurement. As a result of the program, we quantified the value of consumer to consumer sharing (earned media) for the Jeep brand as well as identified thousands of Jeep social influencers. Notwithstanding the achievement above, Vicki is passionate about her job and great to work with.
Ann Marie Taepke
Vicki Carlini is an exemplary marketing professional, who I feel extremely fortunate to have had as a client during my time managing the social media Jeep account. Vicki truly partners with and trusts her digital media, social media, and CRM agencies as if they were her colleagues. She is extremely knowledgeable of the automotive marketing space with a natural instinct on what will (and will not) resonate with consumers. Being a passionate ambassador for the Jeep brand, Vicki always asks the right questions to keep business objectives top of mind in every execution. She holds positions in the local community with both the Adcraft Club of Detroit and the Detroit Advertising Association. And on top of all that, Vicki is just a downright fun person to be around. To this day, she is still my all-time favorite client. I feel lucky to have gotten to work so closely with her during my time in Detroit.
Chris Hart
My company (trueAnthem) and I worked with Vicki and Jeep to launch the first fully-integrated Paid, Owned, and Earned Media campaign in the automotive industry. Vicki is a thought leader in social media and social CRM – her vision, leadership, and aptitude to push the boundaries of social media marketing sets her apart as a marketing executive at one of the most recognized brands in the world (Jeep). Vicki was involved from program inception, implementation, and social measurement. As a result of the program, we quantified the value of consumer to consumer sharing (earned media) for the Jeep brand as well as identified thousands of Jeep social influencers. Notwithstanding the achievement above, Vicki is passionate about her job and great to work with.
Ann Marie Taepke
Vicki Carlini is an exemplary marketing professional, who I feel extremely fortunate to have had as a client during my time managing the social media Jeep account. Vicki truly partners with and trusts her digital media, social media, and CRM agencies as if they were her colleagues. She is extremely knowledgeable of the automotive marketing space with a natural instinct on what will (and will not) resonate with consumers. Being a passionate ambassador for the Jeep brand, Vicki always asks the right questions to keep business objectives top of mind in every execution. She holds positions in the local community with both the Adcraft Club of Detroit and the Detroit Advertising Association. And on top of all that, Vicki is just a downright fun person to be around. To this day, she is still my all-time favorite client. I feel lucky to have gotten to work so closely with her during my time in Detroit.
Chris Hart
My company (trueAnthem) and I worked with Vicki and Jeep to launch the first fully-integrated Paid, Owned, and Earned Media campaign in the automotive industry. Vicki is a thought leader in social media and social CRM – her vision, leadership, and aptitude to push the boundaries of social media marketing sets her apart as a marketing executive at one of the most recognized brands in the world (Jeep). Vicki was involved from program inception, implementation, and social measurement. As a result of the program, we quantified the value of consumer to consumer sharing (earned media) for the Jeep brand as well as identified thousands of Jeep social influencers. Notwithstanding the achievement above, Vicki is passionate about her job and great to work with.
Ann Marie Taepke
Vicki Carlini is an exemplary marketing professional, who I feel extremely fortunate to have had as a client during my time managing the social media Jeep account. Vicki truly partners with and trusts her digital media, social media, and CRM agencies as if they were her colleagues. She is extremely knowledgeable of the automotive marketing space with a natural instinct on what will (and will not) resonate with consumers. Being a passionate ambassador for the Jeep brand, Vicki always asks the right questions to keep business objectives top of mind in every execution. She holds positions in the local community with both the Adcraft Club of Detroit and the Detroit Advertising Association. And on top of all that, Vicki is just a downright fun person to be around. To this day, she is still my all-time favorite client. I feel lucky to have gotten to work so closely with her during my time in Detroit.
Chris Hart
My company (trueAnthem) and I worked with Vicki and Jeep to launch the first fully-integrated Paid, Owned, and Earned Media campaign in the automotive industry. Vicki is a thought leader in social media and social CRM – her vision, leadership, and aptitude to push the boundaries of social media marketing sets her apart as a marketing executive at one of the most recognized brands in the world (Jeep). Vicki was involved from program inception, implementation, and social measurement. As a result of the program, we quantified the value of consumer to consumer sharing (earned media) for the Jeep brand as well as identified thousands of Jeep social influencers. Notwithstanding the achievement above, Vicki is passionate about her job and great to work with.
Experience
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Harris Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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Corporate Management
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Apr 2018 - Present
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FCA Fiat Chrysler Automobiles
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing Lead: Fiat Brand , Media (traditional /digital), Digital Creative and Social Media
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Mar 2017 - Dec 2017
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Alfa Romeo
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Italy
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Motor Vehicle Manufacturing
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300 - 400 Employee
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Alfa Romeo USA Brand Marketing Lead: Media (Traditional & Digital), Social Media & Digital Creative
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Dec 2015 - Mar 2017
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Jeep Brand Marketing Lead: Media, Digital Media,Social Media and CRM
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Aug 2010 - Mar 2015
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FCA Fiat Chrysler Automobiles
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Traditional, Social and Digital Media
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Jan 2010 - Aug 2010
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Product Marketing, Brand Manager, Chrysler Brand
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Jul 2009 - Feb 2010
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Mgr. Dealer Performance & Communications
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Feb 2004 - Jul 2009
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FCA Fiat Chrysler Automobiles
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Chief of Staff to the Executive VP of Global Sales, Mrking & Service
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Jan 2001 - Feb 2003
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Daimler Chrysler
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Manager Business Strategy
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Apr 1999 - 2001
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Daimler Chrysler
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Senior International Product Planner- Large Car Platform
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Jan 1997 - 1999
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FCA Fiat Chrysler Automobiles
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Senior Product Planner - Small Car Platform
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Dec 1993 - Dec 1998
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Brand Manager & Youth Marketing - Jeep Brand
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Sep 1991 - Dec 1993
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Dodge Brand Marketing Manager
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Nov 1988 - Sep 1991
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Sales Inventory Management Manager
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Aug 1987 - Nov 1988
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Sales and Marketing Incentives Analyst
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May 1985 - Aug 1987
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