Ana Fernanda Vidal Caicedo

Group CEO at Bright Brands Group
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Contact Information
us****@****om
(386) 825-5501
Location
Naucalpan de Juárez, México, Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Native or bilingual proficiency
  • Aleman Limited working proficiency

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Gabriela Rivera

Si tuviera que describir a Ana Fer en una solo palabra, seria - EXTRAORDINARIA. Anafer estuvo como ejecutiva de cuenta para Oracle y sin duda la recomendaria ampliamente. Siempre creativa, dispuesta a proponer cosas nuevas para sus clientes, buscando siempre el SI y como apoyar a sus clientes. Su entrega, capacidad para el manejo de diversos proyectos a la vez, disponibilidad y apertura la hacen un recurso de alto valor. Ampliamente recomendada y si buscan a la ejecutiva de cuenta con amplio expertise en manejo de eventos ellas es la IDEAL.

Alejandra Cortés

Tuve la oportunidad de colaborar con Ana Fernanda Vidal en Maniac, ella fungiendo como Directora de Cuenta de Oracle México y Latino América. Mucha de su experiencia fue transmitida pues es una persona con mucha atención en el detalle, creatividad, resolución de problemas, comprometida con el trabajo al 100%. Un gran elemento!

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Experience

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Group CEO
      • Oct 2017 - Present

      BRIGHT BRANDS GROUP es un grupo de empresas de Publicidad BTL especializada en la organización de Eventos Publicitarios, Corporativos, Activaciones de Marca, Estrategias y Publicidad BTL. Agencia de Organización de eventos y Publicidad, Agencia de Audiovisual y Consultoría Sustentable conforman nuestro 360 y son el soporte que tenemos para hacer de un simple evento, un WOW Experience. BRIGHT BRANDS GROUP es un grupo de empresas de Publicidad BTL especializada en la organización de Eventos Publicitarios, Corporativos, Activaciones de Marca, Estrategias y Publicidad BTL. Agencia de Organización de eventos y Publicidad, Agencia de Audiovisual y Consultoría Sustentable conforman nuestro 360 y son el soporte que tenemos para hacer de un simple evento, un WOW Experience.

    • United States
    • International Trade and Development
    • 700 & Above Employee
    • Project Coordinator
      • Jul 2016 - Dec 2017

      As a Program Coordinator, I'm responsible for providing planning, implementing, and reporting on activities and events related to the program Mexico Travel and Logistics Program for Training Support de INL-NAS of the USA Department of State in Mexico. • On the last year, I’ve Supervised and coordinate a program of more than $9 million US dollars, 718 International events, courses, Study Tours, congresses, between others in key issues like Trafficking, Money Laundering, Anti organized, Anti-drug, Human Trafficking, Corrections, Law Enforcement, Rule of Lar, Criminal Justice and National and International Security. • I manage tasks under NAS, undertake diverse work assignments (e.g. database management, actively engage in program activities, major event/course planning, project administration, etc.), track the budget for these activities, and provide direction to program assistants. Work requires extensive coordination with team members with INL to ensure successful performance of the program as detailed in the annual work plan of Merida Initiative. • Conduct meetings on a regular basis with US Embassy- INL concerning project activities, and represent the Program when requested. • Ensure timely implementation of activities/events, in accordance with project schedules. • Monthly write reports on the project’s activities and achievements. • Manage the budgeting, projections, burn rate analysis and required adjustments for responsible required tasks. • Perform other duties and responsibilities assigned by the Program Managers and Chief of Party. • Manage a team of 23 employees Show less

    • Key Account Director - Event Management
      • Aug 2015 - Aug 2016

      - Event Design and Production Supervisor- Act as a primary point of contact between our the client and the l Events department.- Account management including building and developing relationships - Networking across the account to ensure opportunities are maximised - Resource planning and allocation of work to account team - Proposal creation and pitch - Being responsible for venue selection (including site visits) - Maintaining SLA's and ensuring events are delivered within budget - Supplier management and negotiation to ensure the profitability of events - Stakeholder management - Budget creation, management and reconciliation - Supporting the development of the account team alongside the Head of Events - Onsite management when required MASIVE EVENTS:Oracle CloudWorld 2016Oracle Leaders Circle Mexico 2015Oracle Open World LAD Reception 2015Oracle Digital Transformation Day 2015Oracle Developers Day 2015Achievements: Grew 300% the annual sales and open new business in LATAM Countries: Argentina, Brazil, Colombia and Peru.Annual Sales of $35 million Mexican pesos. Show less

    • Senior Key Account Manager
      • Mar 2015 - Aug 2015

      Event Planning and ProductionAct as a primary point of contact between our the client and the l Events department.Liaise with clients, understand their needs and present innovative ideas and solutions to their requirements.Assist with negotiations for space contracts and book event space, arrange food and beverage, order supplies and audiovisual equipment, coordinate logistical support, make travel arrangements, order event signs, and ensure appropriate décor to meet the quality expectations of our clients.Conduct venue research, make site visits and find resources to help client make decisions about event possibilities.Serve as liaison with vendors on event-related matters. Act quickly to solve problems.Proactively contribute to improve the event planning and implementation process.Directly oversee event set up and execution of assigned events.Assist with managing on-site production when required and cleanup for events as necessary.Prepare nametags, materials, notebooks, registration lists, seating cards, etc.Event Administration:Prepare program proposals, price quotes and internal documents to support the event organization.Keep track of event finances including check requests, invoicing, and reporting.Prepare and process billing summaries at conclusion of each event.Coordinate payment reconciliation with AP department.Provide periodic progress reports to line manager for each event project and keep events/budget files updated.Coordinate appointments and site visits and scheduling of events in the calendar.Prepare and modify event contracts as requested.Conduct post evaluation analysis after the event and report results. Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Student Ambassador
      • Sep 2014 - Dec 2014

      Manage & represents the University at internal and external events to potential students and their influencers. Events include Open Days, Applicant Days, school and college visits and careers events. Manage & represents the University at internal and external events to potential students and their influencers. Events include Open Days, Applicant Days, school and college visits and careers events.

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Venue Manager
      • Oct 2014 - Oct 2014

      * co-ordinate the day-to-day management of all the event in the venue assigned * liaising with internal and external production teams, as appropriate. * Volunteer Leader. * In charge of the venue fundraising. * Venue set up. * Oversee the technical production, band set ups. * Performance indicators set out and striving to maintain a culture of excellence in all areas of the operation. * co-ordinate the day-to-day management of all the event in the venue assigned * liaising with internal and external production teams, as appropriate. * Volunteer Leader. * In charge of the venue fundraising. * Venue set up. * Oversee the technical production, band set ups. * Performance indicators set out and striving to maintain a culture of excellence in all areas of the operation.

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Event Manager & Public Relations
      • Jan 2013 - Jul 2014

      * Event Manager & Operation manager * Event design & Venue design * National and International travel necessities Managememt. *Manage budgets over $500 thousand dollars. * Development and implementation of a public relations program with different audiences, both in the short, medium and long term * Work with the marketing service in the preparation and implementation of programs aimed at improving relations with brokers and sales network * Implementation and coordination of large events, conventions, exhibitions, forums, conferences, sporting events, cultural, among others. * Care and support for special visitors. * Representing the company at events and / or public and private events. Important Events : Sales Convention 2013, Golf Tournament 2013, Symphony Orchestra Concert Esperanza Azteca. Show less

    • United States
    • International Trade and Development
    • 700 & Above Employee
    • Event Coordinator
      • Jan 2012 - Jan 2013

      * event & travel coordinator * Manage the development and operations of more than 1,000 national and international events. * Booking flights and hotel reservations throughout Mexico. * Administration of budgets in between $40 thousand and $2 million pesos * Coordination of groups from 30 to 500 guests in key issues like Trafficking, Human Rights, Judicial Reform, Civil Society organizations, Police Training, Family Justice Centers and National and International Security. * Savings to the budgets of more than $2 million pesos. * Advice, planning, monitoring and closing of accounts, coordination, management of development and operating more than 500 events statewide and nationally * update of database, timetables follow up. Show less

    • Líder de comunicación interna
      • May 2010 - Oct 2012

      * Community Manager * Editora de estilo * Creatividad,programación y diseño Web * Realizar las estrategia de comunicación interna y plan de desarrollo * Community Manager * Editora de estilo * Creatividad,programación y diseño Web * Realizar las estrategia de comunicación interna y plan de desarrollo

    • Head of Project
      • Oct 2011 - Mar 2012

      Group member of CEMEFI Donors * Management of $100 thousand pesos budget per event * Web Master * Public Relations * Supervision, hiring and pursuit of suppliers and sponsors * Community manager * Press conference coordination * Account management *Press *Drafting and design of monthly magazine and weekly newsletter * Media reports * GRANTS * Marketing and Publicity strategies. Chefs involved: Alejandro Kuri, Carmen Titita, Daniel Ovadia, Eduardo Osuna, Gerardo Vázquez Lugo, guy Santoro, Luis Robledo, Margarita Carrillo, Maricú Ortiz, Gustavo Palma. Show less

    • Event manager
      • Oct 2010 - Mar 2012

      Ibero Fest 2011 - PRODUCTION MANAGER Responsibilities: * Management of $4 million pesos budget * Overseeing the production process * Operation and logistics manager of the event in-situ * Draw up a production Schedule * Ensuring that the production is cost effective * Hiring and pursuit of suppliers * Press conference coordination * Supervising and motivating a team of 6 and 70 volunteers * Community manager * Business Plan * Visas enquiries. Sponsors: BMW, Marlboro, Red Bull, Modelo, Xbox, Universia, Sony Spin, Secretaría de Cultura, Terra, Axtel, Colgate, Dish, Benedetti’s Pizza, Red Cola, Ticketmaster. Bands: Black Rebel Motorcycle Club, La Gusana Ciega, Los Daniels, Vesspa, She’s a Tease, Freak, Instituto Mexicano del Sonido, Dapuntobeat, Vicente Gayo, Pilaseca, Toushé. *********************************** Ibero Fest 2010 - LOGISTICS MANAGER Responsibilities: * Community manager * Customer service Administration, supervision, hiring & pursuit of suppliers & sponsors * Press conference coordination. Sponsors: Domino’s Pizza, Coca Cola, HP, Burger King, Ticketmaster, Volaris. Bands: Fobia, Plastilina Mosh, Los Bunkers, Hello Sea Horse, Allie, Rey Pila, Juan Solo. Show less

    • OPENING CEREMONY LOGISTICS MANAGER
      • May 2011 - Oct 2011

      - Coordination and production of the Opening Ceremony, ceremony protocol, cast, dancers and performers, rehearsals, minute by minute, hiring of suppliers, costume, props and make up design. - Coordination and production of the Opening Ceremony, ceremony protocol, cast, dancers and performers, rehearsals, minute by minute, hiring of suppliers, costume, props and make up design.

    • Executive Direction Assistant
      • Feb 2011 - May 2011

      Public Relations, administration activities, database, invitations for keynote speakers, hotel booking, technical requirements, development and accomplishment of speakers areas, VIP Room, backstage, 1 week of activities, 12,000 daily assistants www.espacio.com.mx Public Relations, administration activities, database, invitations for keynote speakers, hotel booking, technical requirements, development and accomplishment of speakers areas, VIP Room, backstage, 1 week of activities, 12,000 daily assistants www.espacio.com.mx

    • Logistics Manager
      • Oct 2010 - Mar 2011

      Operations Manager Venue Deign Health & Safety Sponsors follow up Public relations Event production in Acapulco, Gro, 200 assistants, 4 days of activities Key Speakers management Activities planning Timetables Rooming List Coordination of technical requirements for activities Hiring suppliers Team Leader of 6 New activities implementation Community Manager. Brands: 3M, Vitromex. Operations Manager Venue Deign Health & Safety Sponsors follow up Public relations Event production in Acapulco, Gro, 200 assistants, 4 days of activities Key Speakers management Activities planning Timetables Rooming List Coordination of technical requirements for activities Hiring suppliers Team Leader of 6 New activities implementation Community Manager. Brands: 3M, Vitromex.

  • CONEICC, XV National Meeting
    • DF, Universidad Iberoamericana
    • LOGISTICS & EVENT MANAGER
      • Jan 2010 - Oct 2010

      Logistics and operations, more than 1,500 daily assistants, 4 days activities, 3 venues, more than 300 activities, Keynote speakers and speakers recruitment, 300 volunteers coordination, community manager, press conference manager, Sponsors: Coca Cola, Play Station, Star Gum, Sony, IBERO, Mitsubishi Motors, Casa Cuervo, Ritmoson Latino, Canal del Congreso, Blockbuster. Logistics and operations, more than 1,500 daily assistants, 4 days activities, 3 venues, more than 300 activities, Keynote speakers and speakers recruitment, 300 volunteers coordination, community manager, press conference manager, Sponsors: Coca Cola, Play Station, Star Gum, Sony, IBERO, Mitsubishi Motors, Casa Cuervo, Ritmoson Latino, Canal del Congreso, Blockbuster.

    • Hospitality
    • 300 - 400 Employee
    • TEEN’S CLUB ENTERTAINMENT MANAGER
      • Jul 2009 - Jan 2010

      Management, supervision and development of program activities Public Relations Survey applications of quality Service orders and reports. “Employee of the Month“, December 2009. Management, supervision and development of program activities Public Relations Survey applications of quality Service orders and reports. “Employee of the Month“, December 2009.

    • VARIOUS
      • Jan 2008 - Dec 2008

      ● Logistics Coordinator, Taller CPC-PGR, Toluca 3 days March 2012 ● Social event, Event planner, Independent 2008 – to date ● Journey of the Youth, Olympic Flame, México, Singapur 2010 Press Support August 2010 ● Editorial IASA Comunicaciones (Revista Entrepreneur) Columnist, 2010 ● Michelle Obama Visit, Univ. Iberoamericana, Logistics Support, 2010 ● AMC México, Event Manager , January - June 2008 ● Universidad Iberoamericana - Día C, Food and Beverages Coordinator 2007 ● Ballet dancer - RAD 1994 - 2012 Show less

    • SUMMER SCHOOL LOGISTICS MANAGER (VOLUNTEER)
      • Jun 2008 - Jul 2008

      Costumer service, make up and costume design, teaching dance classes, timetables, leaflet and publicity design. Costumer service, make up and costume design, teaching dance classes, timetables, leaflet and publicity design.

  • AMC México
    • Cuernavaca, Morelos
    • EVENT MANAGER
      • Jan 2008 - Jun 2008

      Public Relations, Costumer service, Administration, Supervision, Hiring & Pursuit of suppliers and sponsors, Development and accomplishment of social and publicity events, Product launching, development of brands and publicity. Public Relations, Costumer service, Administration, Supervision, Hiring & Pursuit of suppliers and sponsors, Development and accomplishment of social and publicity events, Product launching, development of brands and publicity.

    • Spain
    • Hospitality
    • 700 & Above Employee
    • Animación
      • 2007 - 2007

      * Effectively administer programs and activities for students age 13 - 18. * Develop lesson plans, and implement programs according to the plans. * Develop relationships with teens to ensure trust and confidence in them, to recruit them to participate in programs and increase membership. * Promote and develop leadership skills to members. * Ensure a safe, healthy and positive environment in the teen center. * Maintain and utilize appropriate and adequate equipment for programs. * Actively supervise and engage members at all times. * Follow established policies and procedures of the teen center. * Model and encourage positive and constructive behavior of all members. * Do safety checks of your program area and equipment and report any findings. * Maintain and a clean and safe environment of assigned program area. * Monitor and evaluate programs. * Participate in scheduled staff meetings and training. Show less

    • General Director Assistant
      • May 2005 - May 2006

      Ensure effectiveness of comms through review of processes and activity, make recommendations for improvements and implement changes, Utilise technology and communication techniques to innovate the communications approach for internal and external costumers, Organise and maintain diaries, scheduling appointments, highlighting conflicts and making the most effective use of time, Screen telephone calls, enquiries and requests, and handle/respond to them when appropriate Ensure effectiveness of comms through review of processes and activity, make recommendations for improvements and implement changes, Utilise technology and communication techniques to innovate the communications approach for internal and external costumers, Organise and maintain diaries, scheduling appointments, highlighting conflicts and making the most effective use of time, Screen telephone calls, enquiries and requests, and handle/respond to them when appropriate

    • Millennium Volunteer Program
      • Jul 2004 - May 2005

      100 hrs & 200 hrs awards. Marketing and publicity strategies Logistics support Dance teacher of children with disabilities. 100 hrs & 200 hrs awards. Marketing and publicity strategies Logistics support Dance teacher of children with disabilities.

Education

  • Universidad Iberoamericana, Ciudad de México
    Diplomado Researchtainment, Communication and Media Studies
    2010 - 2010
  • Capacitacion Practica
    Diploma, Business
    2016 - 2023
  • Leeds Metropolitan University
    MSc International Event Management, event, tourism & hospitality
    2014 - 2015
  • Instituto Georgette Roa
    Diplomado en Banquetes, eventos y eventos Especiales, Planificación de reuniones y eventos
    2012 - 2012
  • Universidad Iberoamericana, Ciudad de México
    Licenciatura en Ciencias de la Comunicación, Estudios sobre comunicación y medios
    2006 - 2010

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