Experience

Hotspex

• Canada
• Market Research
• 1 - 100 Employee

• Senior Data Scientist

  • Dec 2021 - Present

  - Manage timelines and deliverables for analytical needs across all studies which includes but are not limited to key driver analysis, max-diff/conjoint, factor analysis and segmentations- Contribute to innovations and product development internally to expand and increase capabilities- Lead and mentor new staff on existing analytical methodology for seamless company integration

• Data Scientist

  • Sep 2020 - Dec 2021

  -Consulting and strategizing to uncover findings in the data to solve client inquiries -Developing regression based predictive models to determine potential uplift and gain-Created segmentation and typing tools to profile current and future respondents-Advising on implicit behaviour results derived from cognitive exercises

• Junior Data Scientist

  • Jul 2019 - Sep 2020

  -Designed and leveraged Choice-Based Conjoint (CBC) to uncover preferred combinations of attributes and created a market simulator to determine the market share of new and existing designs-Deployed MaxDiff analysis to determine the share of preference from an exhaustive list of attributes and applied Total-Unduplicated-Reach-and-Frequency (TURF) analysis to determine the optimal number of attributes to reach the most amount of people-Utilized modeling techniques such as decision tree, random forest, k-means and gradient boosting to create and predict segments -Uncovered key drivers, linear models and distinct factors by using correlations, regression and factor analysis in SPSS

• Data Tabulator

  • Jun 2018 - Jul 2019

  -Processed and validated survey data by leveraging SPSS syntax to test questionnaire logic, streaming and skip patterns-Generated and built cross tabulations while applying statistical testing (z-test, t-test, etc) within Wincross-Provided insight and advice to uncover data for brand positioning and story building



TutorBright

• Canada
• Education Administration Programs
• 200 - 300 Employee

• Private Tutor

  • Apr 2017 - Apr 2018

  - Aided in developing deeper understanding in fundamentals to increase self-esteem and confidence - Created customized education programs for students to improve their study habits, and organization- Continually incorporated future concepts and content to improve both their current and future career - Aided in developing deeper understanding in fundamentals to increase self-esteem and confidence - Created customized education programs for students to improve their study habits, and organization- Continually incorporated future concepts and content to improve both their current and future career