Experience

Eesti E-kaubanduse Liit

• Estonia
• Technology, Information and Internet
• 1 - 100 Employee

• Board Member

  • May 2016 - Present



Nudge It! Consulting

• Tallinn

• Partner

  • Nov 2010 - Present

  Market research & industry analysis. Sales & service management consulting. Market research & industry analysis. Sales & service management consulting.



Maksekeskus

• Estonia
• Financial Services
• 1 - 100 Employee

• CEO

  • Oct 2015 - Nov 2022

  Payment solutions for e-commerce. From early stage start-up to trusted and profitable service provider with teams working in 3 countries. Payment solutions for e-commerce. From early stage start-up to trusted and profitable service provider with teams working in 3 countries.



TAUST.EE

• Tallinn

• Head of Business Development (long-term consulting engagement)

  • Apr 2015 - Sep 2015

  Estonian credit scoring website, part of Julianus Grupp. Estonian credit scoring website, part of Julianus Grupp.



Eesti Ajalehed

• Tallinn

• CEO

  • Aug 2013 - Feb 2015

  Managing the newspaper business in Ekspress Grupp. 250 employees, sales €11m. Grew EBITDA by 47%. Doubled the number of digital subscribers. Managing the newspaper business in Ekspress Grupp. 250 employees, sales €11m. Grew EBITDA by 47%. Doubled the number of digital subscribers.



Pärnu Konverentsid / Baltic Management Conferences

• Tallinn

• Managing Director

  • Mar 2012 - Aug 2013

  Managing a company behind the well established Estonian management conferences brand. 10 employees, €0.8m sales Managing a company behind the well established Estonian management conferences brand. 10 employees, €0.8m sales



Thyme & Rose

• Retail

• Co-owner

  • Aug 2010 - Apr 2011

  Early stage retail venture. The project required substantial equity injection and was put on hold when no agreement was reached with potential external investors. Early stage retail venture. The project required substantial equity injection and was put on hold when no agreement was reached with potential external investors.



Swedbank

• Sweden
• Financial Services
• 700 & Above Employee

• • Jul 2008 - Aug 2009

  - Created a new unit to support the change in business focus- Responsible for P/L of retail segments and Retail Bank marketing budget- Introduced the concepts of Net Promoter Score, Buyer Experience Cycle mapping, touchpoints-based marketing plan and sales funnel management in everyday practice

• • Jan 2005 - Jun 2008

  - Restructured the department, hired new people and managed the team of nine- Responsible for sales targets and marketing budget. Raised market share and exceeded sales targets in key product categories- Developed new sales process as part of international team- Was selected to participate in Swedbank Leadership Program at INSEAD

• • Sep 2002 - Dec 2004

  - Training materials, sales support tools, daily support for 100+ sales force



Hansa Life Insurance

• Marketing Specialist

  • May 2001 - Aug 2002

  - Direct marketing, sales promotion - Voted as the Newcomer of the Year by the business unit staff - Won the annual Best New Idea contest in Hansabank Estonia - Direct marketing, sales promotion - Voted as the Newcomer of the Year by the business unit staff - Won the annual Best New Idea contest in Hansabank Estonia



XXL.EE / Linnaportaal

• Project Manager / Editor

  • Sep 1999 - May 2001

  News editing, writing articles, events database management on entertainment oriented online portal. Part time job during Bachelor's studies. News editing, writing articles, events database management on entertainment oriented online portal. Part time job during Bachelor's studies.