Experience

Honeybadger

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Sep 2018 - Present



eNotes.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• SEO Manager

  • Mar 2018 - Jul 2018

  Responsible for informing and implementing SEO strategy for website consisting of over 350k indexed pages and monthly traffic of over 30 million page views per month. • Conducted technical SEO audits and identified areas of opportunity to increase rankings. • Researched and recommended areas for new content to increase website traffic and decrease competitor gaps. • Worked cross-functionally with editorial teams to craft a strategy to rework existing website content to make more SEO friendly. • Monitored website health and indexation rates. • Created SEM campaign to promote launch of sister website targeting teachers. Show less



National Purchasing Partners

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Account Manager

  • Jun 2014 - Nov 2017

  Managed community of over 300 Verizon Business Account Executives focusing on increasing utilization and compliance with NPP contracts. ∙ Championed digital marketing concepts to senior leadership. ∙ Conducted keyword research analysis to uncover potential new markets. ∙ Identified advertising strategies and budget proposals for AdWords and Facebook campaigns. ∙ Worked with IT department to educate and overcome objections during the successful implementation of Google Analytics and Search Console onto legacy company website. Show less



Merkle|RKG

• United States
• Advertising Services
• 1 - 100 Employee

• Senior SEO Specialist

  • Aug 2013 - Dec 2013

  Seattle office closed - Evaluated client websites to help acquire and convert organic search traffic. Completed a variety of deliverables including technical SEO audits, information architecture, user experience analysis, content quality and strategy reports, keyword research, persona modeling, audience analysis and used analytics to diagnose traffic inconsistencies. Seattle office closed - Evaluated client websites to help acquire and convert organic search traffic. Completed a variety of deliverables including technical SEO audits, information architecture, user experience analysis, content quality and strategy reports, keyword research, persona modeling, audience analysis and used analytics to diagnose traffic inconsistencies.



Vending Group

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Online Sales and Marketing

  • Feb 2006 - Aug 2013

  Directed all online marketing and inbound sales efforts including national SEM campaigns, technical SEO and content strategy. • Reduced online ad spending 50% while maintaining total site conversions. • Increased conversion rates 25% and raised organic website visits over 90%. • Completed various and A / B split tests of landing pages to maximize conversions. • Managed national SEM campaigns consisting of 75,000+ adbuys across Google AdWords and Bing/Yahoo. • Managed third party relationships for web development and sales affiliates. • Authored all website content including the company blog. • Created and test online ad copy using AdWords statistical packages to judge effectiveness and budget allocation. • Managed client accounts and served as point of contact for escalated customer service issues. • Negotiated contracts for new and existing sales accounts including national accounts. Show less