Director, Marketing

• Dec 2020 - Present

Owner & Consultant, Content & Inbound Marketing Strategy

• Aug 2017 - Present

Content marketing strategy that gets real results. B2B: - SaaS - BPO - Solutions + Consulting - Managed Services B2C: - Health + Wellness - Personal Development - Petcare - Non-profit Content Strategy + Planning | Messaging, Content Creation + Copywriting | Email Marketing + Automation | Marketing Analytics + Measurement Content marketing strategy that gets real results. B2B: - SaaS - BPO - Solutions + Consulting - Managed Services B2C: - Health + Wellness - Personal Development - Petcare - Non-profit Content Strategy + Planning | Messaging, Content Creation + Copywriting | Email Marketing + Automation | Marketing Analytics + Measurement

Content Strategist

• Sep 2018 - Dec 2020

Inbound Content and Automation Marketing Manager (interim)

• Oct 2016 - Jul 2017

Sales Enablement Manager

• Jul 2014 - Oct 2016

A move to Amsterdam to create the Sales Enablement function for Staples Europe. My role has been to build and deliver Sales Enablement tooling and materials across 11 Business Units, working with the Advantage channel on the standardisation of the Staples common operating model across Europe. The role’s initial focus centered on centralising the Marketing function, building a common GTM and creating effective central-local processes. Since stabilising the central marketing function, my role has seen me working alongside senior leadership on streamlining the sales process, with primary responsibility for creating the tools and resources that enable efficiency and efficacy of the sales force. This broad and varying role has involved developing and communicating our Advantage value proposition across European markets, directing the content strategy to position us a trusted advisor in the industry and leading the Central Marketing team with deep insight of our audience to ensure delivery of the right campaign content.Commercially minded B2B marketing professional with strong strategic direction and a focus on building effective sales enablement tools and resources. Experience in building commercially relevant marketing strategy, tools and resources that align with sales functions and objectives. Comfortable in a fast-paced multinational matrix environment, equipped with a ‘can-do’ mentality and a drive to deliver results. Show less

Marketing Manager

• Sep 2012 - Jul 2014

B2B marketing specialist responsible for Staples Advantage, business-to-business division of Staples, Inc. within the UK and Ireland. Working directly with Staples Europe, responsible for building and implementing the 2014 marketing strategy, objectives and plan. Strong commercial understanding and extensive expertise within the office supplies/business consumables industry, working client-side as well as closely with our supplier community. Key tasks and responsibilities:- Internal and Partner marketing budget management (£1.5m+)- Strategic and profitable B2B event strategy, planning and full execution- Extension of category sales and new lines of business growth via targeted product marketing- Close collaboration with Managing and Sales Directors on all sales enablement activity- Management and development of vendor relationships - Development and implementation of new content-driven approach to establish Staples Advantage as thought leader and trusted adviser within the business supplies industry. Show less

Marketing Executive - Lines of Business

• Jul 2011 - Sep 2012

Aligned to Lines of Business (Facilities, Breakroom & Safety, Furniture Solutions, Print and Technology) within Staples Advantage UK & Ireland. Responsible for the creation and implementation of all associated marketing initiatives and campaigns. Including but not limited to MDF promotional activity, category awareness, direct mail, digital content strategy & creation, e-marketing campaigns, and CRM. Management of Channel Partner MDF marketing budgets and planning, execution & measurement of all associated partner marketing activity. Show less

Marketing Executive

• Jun 2009 - Jul 2010

Product Marketing Executive for Production Printing range across the UK and Ireland. Responsible for direct marketing, events organisation, product lifecycle marketing, brand awareness and messaging strategy. Product Marketing Executive for Production Printing range across the UK and Ireland. Responsible for direct marketing, events organisation, product lifecycle marketing, brand awareness and messaging strategy.