Experience

Objectiv

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder & CPO

  • Oct 2017 - Dec 2022

  Utrecht Area, Netherlands Objectiv is an open-source data collection & modeling platform that enables data teams to run analytics from their notebooks with full control over data and models. Check out https://objectiv.io to learn more. Main responsibilities: - Defining product strategy & roadmap. - Managing product design & office management. - Working with the development team to ship & market product releases weekly.



Mind the Product

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Trainer

  • May 2017 - Nov 2018

  Amsterdam Area, Netherlands Product management training for the world’s largest community of product people. Contributed to the content, marketed and provided the first three trainings in Amsterdam, plus two corporate in-house trainings.



FD Mediagroep

• Netherlands
• Media Production
• 100 - 200 Employee

• Freelance Product Owner

  • Nov 2016 - Sep 2017

  Amsterdam Responsible for: - Defining a new podcast experience for BNR (NL's largest business news radio station). Worked with an AI consultancy partner to automatically analyze all radio content, and turn generated snippets into personalized podcast playlists based on users' favorite subjects. Pulled in a subsidy grant, and set up initial design and validation. - Kickstarted a new multi-disciplinary product development team to build a generic platform for all titles. - General product… Show more Responsible for: - Defining a new podcast experience for BNR (NL's largest business news radio station). Worked with an AI consultancy partner to automatically analyze all radio content, and turn generated snippets into personalized podcast playlists based on users' favorite subjects. Pulled in a subsidy grant, and set up initial design and validation. - Kickstarted a new multi-disciplinary product development team to build a generic platform for all titles. - General product management for the Financieel Dagblad apps and website. Streamlined a backlog of 300+ items into <100, significantly improved page loading performance, and built in metrics. Show less



Hubs

• Netherlands
• Industrial Machinery Manufacturing
• 200 - 300 Employee

• Freelance Product Owner

  • Dec 2016 - Mar 2017

  Amsterdam Helped the Supply team of the 3D Hubs platform to set up a Scrumban process focused on experimentation, and showcase it to other teams. Also defined & developed a few experiments and features for the Hubs, which affected thousands of users.



Qrash

• CEO & co-founder

  • Nov 2015 - Nov 2016

  Amsterdam Area, Netherlands Built a B2B2C real-time mobile platform for event discovery with data-driven recommendations, 1-click ticket sales, mobile checkin, plus analytics & last-minute promotional tools for marketers. Spoke to dozens of potential users and event marketers to validate solutions. Unfortunately didn't get the traction we hoped, but a great learning experience nonetheless.



Cloud9 IDE

• Product Manager & CFO

  • May 2012 - Oct 2015

  Amsterdam Responsible for product management of the full-fledged online development environment, which was acquired by Amazon in August 2016. Also held the CFO-role for about 1.5 years, helping the company raise two investment rounds. - Ran dozens of customer interviews, used insights to segment into new personas, confirmed and augmented by data analysis. Gave new strategic focus to development. - Ran user surveys (like Kano analysis) to gauge existing and potential features. - Worked with… Show more Responsible for product management of the full-fledged online development environment, which was acquired by Amazon in August 2016. Also held the CFO-role for about 1.5 years, helping the company raise two investment rounds. - Ran dozens of customer interviews, used insights to segment into new personas, confirmed and augmented by data analysis. Gave new strategic focus to development. - Ran user surveys (like Kano analysis) to gauge existing and potential features. - Worked with Development & Product teams to gather input, set priorities, ensure teams could execute effectively, make process improvements, etc. - Defined KPIs & health metrics. - Set up a cloud data warehouse for product data, and SQL transformation to dashboards. Show less



eBuddy

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Product Manager Mobile

  • May 2008 - Apr 2012

  Amsterdam Product Management for several of eBuddy´s messaging apps (iPhone, Android, Meebo, mobile web), used by 30M+ monthly users. Main responsibilities included: - Creation of a vision and roadmap. - Defining features and products based on market & user insights and company strategy. - Managing the launch of new eBuddy products, such as an iOS app in 2009. - Setting up & improving KPIs, and troubleshooting to prevent churn. - Realizing partnerships & distribution… Show more Product Management for several of eBuddy´s messaging apps (iPhone, Android, Meebo, mobile web), used by 30M+ monthly users. Main responsibilities included: - Creation of a vision and roadmap. - Defining features and products based on market & user insights and company strategy. - Managing the launch of new eBuddy products, such as an iOS app in 2009. - Setting up & improving KPIs, and troubleshooting to prevent churn. - Realizing partnerships & distribution methods. Developed and launched the iPhone, Android and Meebo Instant Messaging apps, and realized a reimplementation of the mobile Web-app. Show less



Pruijn Telematics

• Owner

  • Sep 2003 - May 2008

  Development of IT/Telematics systems during my studies. About four projects yearly, e.g.: - A customer care Web application for a dedicated webhosting company. - A mobile logistical information system using PDAs and Web services for an IT company. - Various websites and Web applications for a European research project and an educational institute.



Logica

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Graduate student

  • Jun 2007 - Apr 2008

  Master thesis at LogicaCMG (division Energy, Utilities, and Telecom in Nieuwegein, the Netherlands) on the design of a generic architecture for Location Based Messaging services. Graduated with a score of 9 out of 10.



University of Twente

• Netherlands
• Research Services
• 700 & Above Employee

• Developer

  • Aug 2005 - Feb 2007

  Following my Bachelor's thesis on the European research project MobiHealth (mobile healthcare monitoring), I worked on development of Web services and a portal for disclosing real-time and historical patient and measurement data.



ReclamePlaza

• Web programmer

  • Jan 2002 - Jan 2007

  During my studies (co-)developed a number of websites for clients. Also developed a proprietary Content Management System based on subscriptions, a webshop, etcetera.



magproductions

• Programmer

  • Jun 2004 - Dec 2004

  Enschede During my studies worked on development of the frontend for the Open Source Content Management System MMBase. Also worked on the related pilot website.