General Manager

• Apr 2022 - Present

Racesquare offers an amazing virtual race experience. It is our goal to bring race fun for everyone, whether you are a full time sim racer or just looking for a great virtual race experience. Visitors will be able to enjoy the full race weekend experience, including practice, qualifying and a compressed Grand Prix, while being guided by trained ‘race e-marshals’. Our venues in Zandvoort, Utrecht, Rotterdam and Alkmaar feature up to three ‘virtual grids’, totaling 60 bespoke simulation setups, each fitted with cutting-edge hardware and advanced force feedback technology. Guests will also be able to visit our merchandise shop and refuel on quality food and beverages served in our immersive entertainment venues. For more information please visit: http:\\www.racesquare.nl and http:\\www.f1racingcentre.nl Show less

General Manager

• Apr 2022 - Present

The world’s first Official Formula 1 Racing Centre opened its doors in June 2020 in the city of Utrecht, the Netherlands. This brand-new entertainment destination will allows visitors to experience the unique thrill of Formula 1 racing in an immersive F1-themed environment.The venue features three ‘virtual grids’, totalling 60 bespoke simulation setups, each fitted with cutting-edge hardware and advanced force feedback technology. Courtesy of the official F1®️ videogame by Codemasters®️, visitors will be able to enjoy the full Formula 1 race weekend experience, including practice, qualifying and a compressed Grand Prix. Fans will also be able to take on friends, family and other visitors, while being guided by trained ‘race e-marshals’.Guests will also be able to refuel on quality food and beverages served from the venue’s in-house kitchen, and the venue will also soon see the addition of the first brick and mortar Formula 1 Store in the Netherlands, selling official merchandise from F1 and all of the teams participating in the 2022 FIA Formula One. Show less

Client Director

• Apr 2018 - Feb 2021

Responsible for the strategic alliance and commercial relationship with BDO International.

Services Sales Manager

• Oct 2013 - Mar 2018

As part of the Microsoft Services Management Team commercial responsible for a team of Solution Specialists positioning our Enterprise Services offerings related to Dynamics Business Applications, Azure Applications & Infrastructure, Modern Workplace and Data & Artificial Intelligence.

Global Services Executive - Shell

• Aug 2008 - Sep 2013

Global responsibility for Microsoft Enterprise Services engagements for Royal Dutch Shell. Primairily direct commercial engagements with Shell in Netherlands, US, UK and Malaysia, while maintaining a close working relationship with Shell's IT EcoSystem partners like HP, T-Systems, Wipro and Accenture.

Business Manager Telco, Media & Entertainment

• Oct 2005 - Aug 2008

Responsible for Microsoft's (Global) Enterprise Accounts in Telecommunication sector, Media & Entertainment industry, like Vodafone, UPC Broadband and Reed Elsevier.

Solution Sales

• Nov 2003 - Oct 2005

Solution Sales for Microsoft's proposition on Enterprise Portals, Web Content Management and Enterprise Application Integration. Working cross-industry with various account teams pitching a focussed proposition.

Owner

• Oct 2001 - Nov 2003

Freelance eBusiness consultancy and solution selling expertise. Some of my customers were Software AG, Watson Wyatt and Frontier/Casper , supporting them to define an eBusiness proposition, creating a market and selling their solutions. Freelance eBusiness consultancy and solution selling expertise. Some of my customers were Software AG, Watson Wyatt and Frontier/Casper , supporting them to define an eBusiness proposition, creating a market and selling their solutions.

Various Sales & Marketing Management positions

• 1992 - 2001